Holoride Is The World’s First In-Car VR Experience

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Virtual reality is exciting tech that can be used for different needs, from entertainment to controlling vehicles. We saw a VR controlled Lincoln zoom up the hill at Goodwood last summer. Ford has announced that it has teamed up with Universal Pictures to create “Universal Monsters Presents Bride Of Frankenstein Holoride.”

Ford calls the tie-up with Holoride, which is an independent tech company, a “Highly immersive VR experience,” and it is being provided for free as a complimentary in-car VR experience set inside the 2020 Ford Explorer. Holoride is being held October 14th through November 9th at Universal CityWalk Hollywood. Once the riders climb inside the vehicles, they put on seatbelts and then don the VR headsets to be delivered into the Bride of Frankenstein world.

The VR experience of the Holoride will have riders encountering virtual monsters and obstacles in the fully immersive VR experience that is complete with sound effects and visuals that adapt to the movement of the car. Holoride uses navigational data like travel route and time along with driving data from the Explorer, like steering, acceleration, and stopping, to adapt the experience to match the movement of the vehicle.

The collaboration allows Ford to showcase some of the promises of the connected vehicle and to get feedback from customers on what they want and don’t want for immersive car entertainment. Ford notes that those who want to take a complimentary ride and experience Holoride can go to the holoride.com/bride website to schedule a ride or visit the pickup location at Universal CityWalk. Ford says that all rides will take place between 12 p.m. and 8 p.m. PST. This is the first Holoride offered to the public after the tech debuted at CES last year.

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Written by Shane McGlaun

Shane is a car guy with a fondness for Mustangs and off-roading.

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