Ford is talking about some things that it is doing to push the upcoming EV that we expect to be called the Mach-E. Ford continues to refer to the coming EV as “Mustang-inspired.” The EV is rumored to debut next month in LA.
The official launch is expected next year as a 2021 model. Ford is trying to lure a new type of EV buyer to the Mach-E, one that is maybe more interested in performance than in being green. One significant feature of the Mach-E and any other EV is the instant torque that an electric motor delivers. Instant torque means better acceleration and a feeling of high-performance that many traditional gas-powered vehicles can’t match.
One metric that Ford executive Darren Palmer is talking up for the Mach-E is something he calls “Time to torque.” Palmer is the head of global product development for Ford and Lincoln EVs. He says that the minute a driver accelerates in an EV in traffic, the response of the car is double or tripel what drivers have experienced before. That is what Ford calls “Time fo Torque.”
He noted that to move forward the adoption of EVs with the average consumer, EVs need to be aspirational vehicles. Palmer says that while EVs are money losers for most manufacturers, the Mustang-inspired SUV will be profitable. Ford keeps talking about the performance of the Mach-E, with Bill Ford having said that the vehicle “will go like hell.” It seems that the plan is to appeal to performance fans with Mustang looks, no emissions, instant torque, and a price said to start at around $40,000.
Palmer notes that when you accelerate from 0 to 60 mph in six seconds, you feel it in your neck, do it in under five seconds, and you sense the acceleration in your ears. Do the deed in under four seconds, and Palmer says you feel it in your eyeballs. We hope that is a subtle hint that the Mach-E will rocket to 60 mph in under four seconds.