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U.S. Ford Motor Company Sales Decrease 4.9 Percent To 580,251 Units During Third Quarter 2019

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Ford Motor Company sales decreased by 4.9 percent to 580,251 units during the third quarter of 2019 in the United States. Sales decreased at the Ford and Lincoln brands.

“As planned, this year is a transitional one for Ford as we move from our sedan lineup to an all-new winning portfolio of trucks and SUVs,” said Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service. “Ranger sales continue to accelerate and the all-new Explorer and Escape are hitting dealer showrooms now. Our truck, van and commercial business continued to be strong in the third quarter, with record van sales and continued F-Series sales leadership.“

FoMoCo Sales Notes – U.S. Q3 2019

Sale types:

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  • Total Ford Motor Company sales during Q3 2019 decreased 4.9 percent to 580,251 units
    • Ford did not provide any information on retail vs. fleet deliveries, a significant and notable departure from the way it reported previously (on a monthly basis)
  • Thanks to an improved mix, Ford’s transaction pricing strengthens: Ford’s truck and SUV mix climbed to 87 percent in the third quarter, five points higher than last year, taking average transaction pricing to $37,900 per vehicle at the end of September. This represents a $2,200 increase, relative to year ago.
  • On the strength of trucks, Ford commercial vehicle sales expanded 2 percent – continuing to make Ford the most popular purveyor of commercial vehicles in the U.S.

Inventory & SAAR:

  • Ford did not provide inventory or SAAR information, representing a notable change in the details provided by Ford for its sales reporting

Brand & Model Sales

Ford sales decreased 5.6 percent to 552,317 units:

  • Ford C-Max sales decreased 100 percent to 0 units
    • The model has been discontinued
  • Ford EcoSport sales increased 10.69 percent to 16,271 units
  • Ford Edge sales increased 18.68 percent to 36,660 units
    • Sales of the Edge ST sold at twice the rate compared to Edge Sport in the third quarter of last year
  • Ford Escape sales decreased 7.22 percent to 60,701 units
    • The all-new 2020 Escape began arriving on dealer lots
  • Ford Expedition sales increased 47.66 percent to 18,586 units
    • Buyers 25 to 44 years of age made up almost half of Expedition retail sales during the quarter
  • Ford Explorer sales decreased 47.95 percent to 31,546 units
    • Ford completed the sell-down of 2019 Explorer models
    • Inventory of the all-new 2020 Explorer continues to build, with strong consumer demand for ST and Platinum models. The two high-series models represented 46 percent of Ford’s initial retail mix.
    • Explorer ST represented a third of Explorer retail sales in the third quarter, with strong turn rates
  • Ford Fiesta sales increased 31.88 percent to 14,717 units
  • Ford Flex sales decreased 7.32 percent to 5,574 units
  • Ford Focus sales decreased 100 percent to 0 units
    • The model has been discontinued
  • Ford Fusion sales decreased 1.13 percent to 37,557 units
  • Ford GT sales increased 48.54 percent to 52 units
  • Ford Heavy Trucks sales increased 41.74 percent to 4,245 units
  • Ford Mustang sales decreased 12.34 percent to 16,823 units
  • Ford Police Interceptor Sedan sales decreased 71.24 percent to 468 units
  • Ford Police Interceptor Utility sales decreased 68.12 percent to 2,408 units
  • Ford Taurus sales decreased 83.26 percent to 1,034 units
  • Ford van sales were up 21 percent in the third quarter on total sales of 65,288, setting an all-time third-quarter record:
  • Ford pickup sales increased 5 percent on total sales of 240,387 units – the best third quarter performance in 14 years:
    • Ford F-Series sales decreased 6.01 percent to 214,176 units
      • Sales of the high-performance F-150 Raptor showed strong gains of 8 percent during the quarter
    • Ford Ranger sales totaled 26,211 units

Lincoln sales increased 11.7 percent to 27,934 units:

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During the first nine months of 2019, Ford Motor Company sales decreased 3.5 percent to 1,820,836 units.

Sales Results - Q3 2019 - USA - Ford

MODELQ3 2019 / Q3 2018Q3 2019Q3 2018YTD 2019 / YTD 2018 YTD 2019YTD 2018
C-MAX-100.00% 01,069-99.41%38 6,470
E-SERIES-10.58% 9,87511,044-11.83%32,226 36,549
ECOSPORT+10.69% 16,27114,700+32.23%50,657 38,310
EDGE+18.68% 36,66030,890+1.98%100,894 98,938
ESCAPE-7.22% 60,70165,423-7.74%193,801 210,050
EXPEDITION+47.66% 18,58612,587+53.39%62,155 40,521
EXPLORER-47.95% 31,54660,611-29.86%120,226 171,416
F-SERIES-6.01% 214,176227,880-2.42%662,574 679,018
FIESTA+31.88% 14,71711,159+44.68%52,833 36,518
FLEX-7.32% 5,5746,014+13.49%18,337 16,158
FOCUS-100.00% 025,166-87.55%12,480 100,267
FUSION-1.13% 37,55737,986+7.16%133,908 124,964
GT+48.54% 5235+83.33%187 102
HEAVY TRUCKS+41.74% 4,2452,995+49.09%13,376 8,972
MUSTANG-12.34% 16,82319,191-10.15%55,365 61,619
POLICE INTERCEPTOR SEDAN-71.24% 4681,627-40.59%3,339 5,620
POLICE INTERCEPTOR UTILITY-68.12% 2,4087,553-38.91%15,551 25,454
RANGER* 26,211**56,512 0
TAURUS-83.26% 1,0346,178-57.85%9,155 21,718
TRANSIT+25.18% 43,87635,051+9.88%116,983 106,463
TRANSIT CONNECT+48.60% 11,5377,764+35.20%31,390 23,218
FORD TOTAL-5.41% 552,317583,923-3.88%1,741,987 1,812,345

Sales Results - Q3 2019 - USA - Lincoln

MODELQ3 2019 / Q3 2018Q3 2019Q3 2018YTD 2019 / YTD 2018 YTD 2019YTD 2018
AVIATOR* 1,899**1,899 0
CONTINENTAL+2.16% 1,8961,856-25.15%4,741 6,334
CORSAIR* 6,523**18,266 0
MKT+15.31% 625542+74.50%3,113 1,784
MKZ-10.71% 4,6845,246-8.55%13,645 14,921
NAUTILUS* 7,962**23,984 0
NAVIGATOR+9.45% 4,3453,970+0.89%13,201 13,085
LINCOLN TOTAL+11.69% 27,93425,011+4.74%78,849 75,280

Sales Results - Q3 2019 - USA - FMC Totals

BRANDQ3 2019 / Q3 2018Q3 2019Q3 2018YTD 2019 / YTD 2018 YTD 2019YTD 2018
FORD TOTAL-5.41% 552,317583,923-3.88%1,741,987 1,812,345
LINCOLN TOTAL+11.69% 27,93425,011+4.74%78,849 75,280
FMC USA TOTAL-4.71% 580,251608,934-3.54%1,820,836 1,887,625

About The Numbers

  • All percent change figures compared to Ford Motor Company sales for Q3 2018, except if noted
  • There were 76 selling days in Q3 2019 and 76 selling days in Q3 2018

Further Reading & Sales Reporting

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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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5 Comments

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  1. this article is very confused or confusing with the continual (seemingly incorrect) references to Q2 and Q3. I assume all Q2 references are incorrect and actually Q3 but unsure. Reads like editing needs some QA.

  2. Ford is making a huge mistake of cancelling Fusion production, where we clearly see that Fusion sales are the grates for any Ford sedan, even the Mustang, yet only SUVs and trucks sell more.

    Keep the Fusion, make new versions to cover from the plain to the Hybrid and Energi for the efficiency and economy end, and add newer engines for the performance end. Many would like a Fusion that had a Mustang engine in it, since a Fusion is larger and more spacious inside than the Mustang.

  3. The pricing of the new explorer combined with all the quality issues they are having surely contributed to the free-fall in explorer sales. Ford needs to do a couple of things right away to improve their Explorer Sales:
    Explorer – Ford needs to drop the price by about $5K for all trims XLT and above. Also – I’m sure there are buyers like me sitting on the sidelines waiting for the quality issues to be sorted out. At this point – I am going to wait for the 2021 model year and hope they address the manufacturing/quality issues. Also – there are some glaring flaws in the Explorer that need to be fixed ASAP. I could care less about a 10 inch infotainment screen if it is vertical. I would much prefer the smaller horizontal screen offered with the top spec sound system and have Ford bring the heads up display offered in the Escape and Expedition. That would be much more appealing than the goofy 10 inch display. Finally – the fact that they can’t even get the hard plastic to be the same color is mind boggling. It isn’t bad enough that KIA is killing Ford in interior quality – but when I test drove the Explorer ST last month – when the direct sunlight hit the hard plastic on the door – sections of it appeared dark purple. Not black as it should be. Ford…fix these issues now.

    Please give us a heads up display option in the Platinum and ST trim models and drop the horrible slow 10″ vertical display

    • Marc – the “free fall” is related to availability, rather than anything else. Give it about two quartes to spool up and you’ll be seeing sales records for the new model.

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