Ford Ranger Sales Gain On Chevy Colorado, Toyota Tacoma In Q3 2019

October 14, 2019 10:02 pm

Ford Ranger sales tallied 26,211 units in the United States and 1,949 units in Mexico during the third quarter of 2019.

Ford Ranger Sales - Q3 2019 - United States

In the United States, Ford Ranger deliveries totaled 26,211 units in Q3 2019.

In the first nine months of the year, Ranger sales totaled 56,512 units.

MODEL	Q3 2019 / Q3 2018	Q3 2019	Q3 2018	YTD 2019 / YTD 2018	YTD 2019	YTD 2018
RANGER	*	26,211	*	*	56,512	0

Ford Ranger Sales - Q3 2019 - Canada

In Canada, Ford Ranger deliveries totaled 2,360 units in Q3 2019.

In the first nine months of the year, Ranger sales totaled 4,750 units.

MODEL	Q3 2019 / Q3 2018	Q3 2019	Q3 2018	YTD 2019 / YTD 2018	YTD 2019	YTD 2018
RANGER	*	2,360	*	*	4,750	0

Ford Ranger Sales - Q3 2019 - Mexico

In Mexico, Ford Ranger deliveries totaled 1,949 units in Q3 2019, an increase of about 57 percent compared to 1,239 units sold in Q3 2018.

In the first nine months of the year, Ranger sales increased about 49 percent to 5,997 units.

MODEL	Q3 2019 / Q3 2018	Q3 2019	Q3 2018	YTD 2019 / YTD 2018	YTD 2019	YTD 2018
RANGER	+57.30%	1,949	1,239	+48.51%	5,997	4,038

Competitive Sales Comparison

The third quarter of 2019 marked the third quarter of Ford Ranger sales in the United States market. During that time frame, sales of the midsize pickup truck totaled 26,211 units, which is roughly 6,000 more than the 20,880 units delivered during the second quarter and significantly more than the 9,421 deliveries during the first quarter. Even so, the Ranger’s Q3 sales performance is less than half of Toyota Tacoma sales during the quarter, and roughly five thousand units less than Chevrolet Colorado sales, with the midsize Ford truck narrowing the gap on both models during Q3. The Ranger also widened the sales gap in relation to the Jeep Gladiator, Nissan Frontier and GMC Canyon.

Sales Numbers - Midsize Mainstream Pickup Trucks - Q3 2019 - USA

MODEL	Q3 19 / Q3 18	Q3 19	Q3 18	Q3 19 SHARE	Q3 18 SHARE	YTD 19 / YTD 18	YTD 19	YTD 18
TOYOTA TACOMA	-2.79%	65,756	67,643	40%	52%	+2.02%	187,622	183,909
CHEVROLET COLORADO	-9.46%	31,657	34,963	19%	27%	-7.65%	96,820	104,838
FORD RANGER	*	26,211	*	16%	0%	*	56,512	0
JEEP GLADIATOR	*	16,132	*	10%	0%	*	23,384	0
NISSAN FRONTIER	-14.04%	15,364	17,873	9%	14%	-8.20%	54,686	59,574
GMC CANYON	-11.73%	7,437	8,425	5%	7%	+4.06%	26,300	25,273
TOTAL	+26.11%	162,557	128,904			+19.20%	445,324	373,594

From a segment share standpoint, the Ford Ranger accounted for 16 percent, less than half as much as the Toyota Tacoma and three percentage points short of the Colorado’s 19 percent share. The Ranger did beat the 10 percent share of the Jeep Gladiator, 9 percent share of the Nissan Frontier, and 5 percent share of the GMC Canyon.

The mid-size mainstream pickup truck segment expanded 26 percent to 162,557 units in Q3 2019, with growth being led by the Ranger and Gladiator, while all other segment contenders saw sales decrease.

We are including Honda Ridgeline sales for informational purposes, as the model straddles the midsize and full-size pickup truck segments.

Sales Numbers - Honda Ridgeline - Q3 2019 - USA

MODEL	Q3 19 / Q3 18	Q3 19	Q3 18	YTD 19 / YTD 18	YTD 19	YTD 18
RIDGELINE	+7.19%	8,378	7,816	+3.64%	23,633	22,804

The Ford Authority Take

It’s very welcome news to see Ford Ranger sales continue to grow, with the Ford truck establishing a very solid third place in its segment. The timing is ripe for the Ranger’s arrival considering current market trends, which strongly favor crossovers, SUVs, and trucks over sedans – which Ford has rapidly discontinued.

Looking forward, we expect Ford Ranger sales volume to grow in the coming quarters as interest and awareness of the model increases, and availability continues at optimal levels at the retail/dealer level. The ongoing increase in Ranger sales volume, however, is contingent on Ford being able to meet demand by producing enough units at its Michigan Assembly Plant in Wayne, Michigan, and keeping interest by ongoing marketing and sales incentive efforts.

About The Numbers

All percent change figures compared to Ford Ranger sales in Q3 2018, except if noted
In the United States, there were 76 selling days in Q3 2019 and 76 selling days in Q3 2018

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