Ford Ranger Sales Gain On Chevy Colorado, Toyota Tacoma In Q3 2019

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Ford Ranger sales tallied 26,211 units in the United States and 1,949 units in Mexico during the third quarter of 2019.

Ford Ranger Sales - Q3 2019 - United States

In the United States, Ford Ranger deliveries totaled 26,211 units in Q3 2019.

In the first nine months of the year, Ranger sales totaled 56,512 units.
MODEL Q3 2019 / Q3 2018 Q3 2019 Q3 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
RANGER * 26,211 * * 56,512 0

Ford Ranger Sales - Q3 2019 - Mexico

In Mexico, Ford Ranger deliveries totaled 1,949 units in Q3 2019, an increase of about 57 percent compared to 1,239 units sold in Q3 2018.

In the first nine months of the year, Ranger sales increased about 49 percent to 5,997 units.
MODEL Q3 2019 / Q3 2018 Q3 2019 Q3 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
RANGER +57.30% 1,949 1,239 +48.51% 5,997 4,038

Competitive Sales Comparison

The third quarter of 2019 marked the third quarter of Ford Ranger sales in the United States market. During that time frame, sales of the midsize pickup truck totaled 26,211 units, which is roughly 6,000 more than the 20,880 units delivered during the second quarter and significantly more than the 9,421 deliveries during the first quarter. Even so, the Ranger’s Q3 sales performance is less than half of Toyota Tacoma sales during the quarter, and roughly five thousand units less than Chevrolet Colorado sales, with the midsize Ford truck narrowing the gap on both models during Q3. The Ranger also widened the sales gap in relation to the Jeep Gladiator, Nissan Frontier and GMC Canyon.

Sales Numbers - Midsize Mainstream Pickup Trucks - Q3 2019 - USA

MODEL Q3 19 / Q3 18 Q3 19 Q3 18 Q3 19 SHARE Q3 18 SHARE YTD 19 / YTD 18 YTD 19 YTD 18
TOYOTA TACOMA -2.79% 65,756 67,643 40% 52% +2.02% 187,622 183,909
CHEVROLET COLORADO -9.46% 31,657 34,963 19% 27% -7.65% 96,820 104,838
FORD RANGER * 26,211 * 16% 0% * 56,512 0
JEEP GLADIATOR * 16,132 * 10% 0% * 23,384 0
NISSAN FRONTIER -14.04% 15,364 17,873 9% 14% -8.20% 54,686 59,574
GMC CANYON -11.73% 7,437 8,425 5% 7% +4.06% 26,300 25,273
TOTAL +26.11% 162,557 128,904 +19.20% 445,324 373,594

From a segment share standpoint, the Ford Ranger accounted for 16 percent, less than half as much as the Toyota Tacoma and three percentage points short of the Colorado’s 19 percent share. The Ranger did beat the 10 percent share of the Jeep Gladiator, 9 percent share of the Nissan Frontier, and 5 percent share of the GMC Canyon.

The mid-size mainstream pickup truck segment expanded 26 percent to 162,557 units in Q3 2019, with growth being led by the Ranger and Gladiator, while all other segment contenders saw sales decrease.

We are including Honda Ridgeline sales for informational purposes, as the model straddles the midsize and full-size pickup truck segments.

Sales Numbers - Honda Ridgeline - Q3 2019 - USA

MODEL Q3 19 / Q3 18 Q3 19 Q3 18 YTD 19 / YTD 18 YTD 19 YTD 18
RIDGELINE +7.19% 8,378 7,816 +3.64% 23,633 22,804

The Ford Authority Take

It’s very welcome news to see Ford Ranger sales continue to grow, with the Ford truck establishing a very solid third place in its segment. The timing is ripe for the Ranger’s arrival considering current market trends, which strongly favor crossovers, SUVs, and trucks over sedans – which Ford has rapidly discontinued.

Looking forward, we expect Ford Ranger sales volume to grow in the coming quarters as interest and awareness of the model increases, and availability continues at optimal levels at the retail/dealer level. The ongoing increase in Ranger sales volume, however, is contingent on Ford being able to meet demand by producing enough units at its Michigan Assembly Plant in Wayne, Michigan, and keeping interest by ongoing marketing and sales incentive efforts.

About The Numbers

  • All percent change figures compared to Ford Ranger sales in Q3 2018, except if noted
  • In the United States, there were 76 selling days in Q3 2019 and 76 selling days in Q3 2018

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Ford Motor Company Q3 2019 sales:
  • U.S. Ford Motor Company Q3 2019 sales results:
    • U.S. Ford Q3 2019 sales results (Ford brand)
    • U.S. Lincoln Q3 2019 sales results
  • Ford Motor Company Brazil Q3 2019 sales results:
    • Ford Brazil July 2019 sales results (Ford brand)
    • Ford Brazil August 2019 sales results (Ford brand)
    • Ford Brazil September 2019 sales results (Ford brand)
  • Ford Motor Company Korea Q3 2019 sales results:
  • Ford Motor Company Mexico Q3 2019 sales results:
    • Ford Motor Company Mexico July 2019 sales results:
      • Ford Mexico July 2019 sales results
      • Lincoln Mexico July 2019 sales results
    • Ford Motor Company Mexico August 2019 sales results:
      • Ford Mexico August 2019 sales results
      • Lincoln Mexico August 2019 sales results
    • Ford Motor Company Mexico September 2019 sales results:
      • Ford Mexico September 2019 sales results
      • Lincoln Mexico September 2019 sales results
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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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One Comment

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  1. We may see a few months of over 10K sales next year. I just wonder if the startup of Bronco production will hamper the build rate.
    Great job Ford!

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