The value of Ford stock increased during the October 7th, 2019 – October 11th, 2019 timeframe. Shares closed the week at $8.78 per share, which represents an increase of $0.04 per share, or less than 1 percent, compared to the prior week’s closing value of $8.74.
Ford shares saw the following movement during the week:
- Monday, October 7th: Ford stock opened the day (and the week) at $8.70 and closed at $8.68
- Tuesday, October 8th: Ford stock opened at $8.65 and closed at $8.54
- Wednesday, October 9th: Ford stock opened at $8.61 and closed at $8.56
- Thursday, October 10th: Ford stock opened at $8.58 and closed at $8.62
- Friday, October 11th: Ford stock opened at $8.73 and closed the week at $8.78, or $0.04 higher than last week
The rebound in Ford stock value, however slight, comes as a relief for shareholders, representing the first increase after three consecutive weeks of declines. Ford stock has been on the decline recently, and we believe the drop in value was most likely the result of lackluster third-quarter 2019 sales performance. Even so, the decrease in sales volume was to be expected as the automaker overhauls its key crossover models – the Escape and Explorer. A model redesign typically results in a sales volume decline as the inventory of the outgoing model is sold out before the all-new replacement model can build up stock.
By comparison, shares of Ford’s cross-town rival – General Motors Company – increased $0.66 per share, or 2 percent, during the October 7th, 2019 – October 11th time frame. The increase comes at a time when the UAW continues to strike across the automaker’s U.S. plants. For its part, Ford has made “significant progress” during its negations with the UAW.
We remain interested in seeing how Ford stock performs throughout the rest of 2019, especially in light of various actions by the Dearborn-based automaker to optimize its business by discontinuing all sedans to focus on more profitable crossovers, SUVs, and pickup trucks in the North American market, while at the same time investing in resource-intensive autonomous vehicle technologies like its Argo AI autonomous service as well as electric vehicles. Both initiatives have yet to result in a positive ROI for any automaker.
It’s worth noting that The Blue Oval started both efforts much later than its rivals. For instance, FCA was the first to discontinue most of its sedan portfolio and General Motors started to invest heavily into EVs and autonomous vehicles earlier than The Blue Oval. In July, The Blue Oval announced details of its partnership with Volkswagen that would result in VW investing in Ford’s Argo AI venture.