Ford Authority has learned that Ford has filed a trademark application in Europe for “Bronco” with the European Union Intellectual Property Office (EUIPO).
The Ford Bronco trademark application was filed on October 31st of this year. The trademark application is serial number 018145716, and the application covers “land motor vehicles, namely, passenger automobiles, pick-up trucks, and sport utility vehicles,” according to the application.
The Ford Authority Take
The only reason Ford would bother to file a Ford Bronco trademark in Europe is if it intends to bring the Bronco to Europe when it launches next year. The Ford Bronco is one of the most highly anticipated vehicles that Ford has had in many years.
Ford has confirmed that the new Bronco will debut in the spring of 2020. The automaker has offered no official launch date for the all-new Bronco, but it is now expected to launch next year. It’s not clear if the launch will be global with Europe and the States getting the anticipated SUV at the same time.
Details on the Ford UAW contract that surfaced this week has suggested that the Bronco will have an aluminum body. We also know that there will be at least two Bronco variants with the full-size Ranger-based Bronco, and a smaller vehicle dubbed the Baby Bronco. Our sources have told us the baby Bronco will be called the Bronco Sport.
Ford teased Bronco fans this week with the Bronco R Race prototype that it says hints at the design of the production Bronco, and it has the classic, throwback style we all hoped for. The only way Ford could go wrong with the Bronco at this point is to launch something that looks nothing like the Bronco R and let its dealer network fleece fans looking forward to the Bronco with huge dealer markups.