Ford Edge Sales Increase 19 Percent In Q3 2019

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Ford Edge sales increased in the United States, but decreased in Mexico during the third quarter of 2019.

Ford Edge Sales - Q3 2019 - United States

In the United States, Ford Edge deliveries totaled 36,660 units in Q3 2019, an increase of about 19 percent compared to 30,890 units sold in Q3 2018. Ford says that sales of the Edge ST sold at twice the rate compared to Edge Sport in the third quarter of last year.

In the first nine months of the year, Edge sales increased about 2 percent to 100,894 units.
MODEL Q3 2019 / Q3 2018 Q3 2019 Q3 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
EDGE +18.68% 36,660 30,890 +1.98% 100,894 98,938

Ford Edge Sales - Q3 2019 - Mexico

In Mexico, Ford Edge deliveries totaled 257 units in Q3 2019, a decrease of about 19 percent compared to 318 units sold in Q3 2018.

In the first nine months of the year, Edge sales decreased about 7 percent to 645 units.
MODEL Q3 2019 / Q3 2018 Q3 2019 Q3 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
EDGE -19.18% 257 318 -7.33% 645 696

Competitive Sales Comparison

Ford Edge sales performance puts it in fourth place out of a total of 20 competitors in its segment in terms of overall third quarter 2019 sales volume.

The Toyota Highlander climbed to first place in the segment with nearly 70,000 units sold, commanding a segment share of 13 percent. It was trailed closely by the Jeep Grand Cherokee in second place with 61,768 sales and 12-percent segment share, followed by the Chevrolet Traverse (see Chevrolet Traverse Sales) in third place with 41,116 units sold and a segment share of 8 percent. It’s worth noting that the all the models in the top three spots saw a growth in sales volume.

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Sales Numbers - Midsize & Full-Size Mainstream Crossovers - Q3 2019 - United States

MODEL Q3 19 / Q3 18 Q3 19 Q3 18 Q3 19 SHARE Q3 18 SHARE YTD 19 / YTD 18 YTD 19 YTD 18
TOYOTA HIGHLANDER +3.82% 68,986 66,445 13% 14% -0.29% 180,169 180,699
JEEP GRAND CHEROKEE +7.72% 61,768 57,340 12% 12% +11.03% 185,040 166,653
CHEVROLET TRAVERSE +24.94% 41,116 32,908 8% 7% +6.07% 113,491 106,998
FORD EDGE +18.68% 36,660 30,890 7% 6% +1.98% 100,894 98,938
HONDA PILOT -18.95% 35,517 43,822 7% 9% -13.29% 103,969 119,901
FORD EXPLORER -47.95% 31,546 60,611 6% 13% -29.86% 120,226 171,416
FORD POLICE INTERCEPTOR UTILITY -68.12% 2,408 7,553 0% 2% -38.91% 15,551 25,454
HYUNDAI SANTA FE -3.48% 28,748 29,784 6% 6% +8.26% 96,319 88,969
KIA SORENTO -23.53% 25,182 32,932 5% 7% -15.74% 72,200 85,692
NISSAN MURANO -0.20% 24,376 24,425 5% 5% -20.37% 50,348 63,225
VOLKSWAGEN ATLAS +48.07% 21,979 14,844 4% 3% +38.84% 59,705 43,002
GMC ACADIA +50.82% 20,338 13,485 4% 3% +25.93% 79,958 63,493
CHEVROLET BLAZER * 20,312 * 4% 0% * 35,107 0
SUBARU ASCENT +35.76% 19,934 14,683 4% 3% +262.14% 60,042 16,580
KIA TELLURIDE * 15,982 * 3% 0% * 39,209 0
DODGE DURANGO -7.06% 15,631 16,819 3% 4% +6.22% 52,622 49,541
HYUNDAI PALISADE * 13,074 * 3% 0% * 13,457 0
NISSAN PATHFINDER -20.79% 13,030 16,450 3% 3% -1.62% 49,342 50,152
HONDA PASSPORT * 10,583 * 2% 0% * 25,123 0
MAZDA CX-9 +3.14% 6,671 6,468 1% 1% -12.47% 18,543 21,184
MITSUBISHI OUTLANDER -33.16% 4,882 7,304 1% 2% -1.10% 30,471 30,810
TOTAL +8.80% 518,723 476,763 +8.61% 1,501,786 1,382,707

The mainstream crossover segment, comprised of CUVs with a starting price in the vicinity of $30,000, expanded 9 percent to 518,723 units in Q3 2019.

The Ford Authority Take

The increase in Ford Edge sales during Q3 2019 is welcome news after the 6-percent sales decrease in the second quarter, particularly considering current market trends that strongly favor crossovers and SUVs over sedans. The Edge’s third quarter growth enabled the sales volume during the first nine months of the 2019 calendar year to see a slight increase of two percent.

We attribute the increase in Q3 2019 Edge sales to the following factors:

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  1. A desirable and competitive product represented by the second-generation Ford Edge.
  2. Healthy incentives during the third quarter.
  3. Sub-par availability of the new Ford Explorer, causing those customers who needed a new vehicle during the Q3 timeframe but couldn’t get an Explorer to choose an Edge.

It’s also encouraging to learn that sales of the Ford Edge ST sold at twice the rate compared to Edge Sport during Q3 of 2018. The differences between the Edge ST and the Edge Sport it replaced isn’t significant, but noteworthy nonetheless, as it contributes to a better product.

About The Numbers

  • All percent change figures compared to Ford Edge sales in Q3 2018, except as noted
  • In the United States, there were 76 selling days in Q3 2019 and 76 selling days in Q3 2018
2019 Ford Edge Photos
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Written by Francisco Cruz

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance.

Frank's a real jokester, too.

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3 Comments

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  1. I have owned all kinds of Ford cars and trucks since my first car, a very used 1954 Ford Custom to the Present 2010 F-150 and a 2013 Ford Edge with 148000 miles on it, with a goal of 200000 miles. I have owned other makers foreign and domestic cars and never will own anything but Fords in the future.

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