Ford Edge sales increased in the United States, but decreased in Mexico during the third quarter of 2019.
Ford Edge Sales - Q3 2019 - United States
In the United States, Ford Edge deliveries totaled 36,660 units in Q3 2019, an increase of about 19 percent compared to 30,890 units sold in Q3 2018. Ford says that sales of the Edge ST sold at twice the rate compared to Edge Sport in the third quarter of last year.In the first nine months of the year, Edge sales increased about 2 percent to 100,894 units.
| MODEL | Q3 2019 / Q3 2018 | Q3 2019 | Q3 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| EDGE | +18.68% | 36,660 | 30,890 | +1.98% | 100,894 | 98,938 |
Ford Edge Sales - Q3 2019 - Canada
In Canada, Ford Edge deliveries totaled 5,191 units in Q3 2019.In the first nine months of the year, Edge sales totaled 15,870 units.
| MODEL | Q3 2019 / Q3 2018 | Q3 2019 | Q3 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| EDGE | * | 5,191 | * | * | 15,870 | 0 |
Ford Edge Sales - Q3 2019 - Mexico
In Mexico, Ford Edge deliveries totaled 257 units in Q3 2019, a decrease of about 19 percent compared to 318 units sold in Q3 2018.In the first nine months of the year, Edge sales decreased about 7 percent to 645 units.
| MODEL | Q3 2019 / Q3 2018 | Q3 2019 | Q3 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| EDGE | -19.18% | 257 | 318 | -7.33% | 645 | 696 |
Competitive Sales Comparison
Ford Edge sales performance puts it in fourth place out of a total of 20 competitors in its segment in terms of overall third quarter 2019 sales volume.
The Toyota Highlander climbed to first place in the segment with nearly 70,000 units sold, commanding a segment share of 13 percent. It was trailed closely by the Jeep Grand Cherokee in second place with 61,768 sales and 12-percent segment share, followed by the Chevrolet Traverse (see Chevrolet Traverse Sales) in third place with 41,116 units sold and a segment share of 8 percent. It’s worth noting that the all the models in the top three spots saw a growth in sales volume.
Sales Numbers - Midsize & Full-Size Mainstream Crossovers - Q3 2019 - United States
| MODEL | Q3 19 / Q3 18 | Q3 19 | Q3 18 | Q3 19 SHARE | Q3 18 SHARE | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
|---|---|---|---|---|---|---|---|---|
| TOYOTA HIGHLANDER | +3.82% | 68,986 | 66,445 | 13% | 14% | -0.29% | 180,169 | 180,699 |
| JEEP GRAND CHEROKEE | +7.72% | 61,768 | 57,340 | 12% | 12% | +11.03% | 185,040 | 166,653 |
| CHEVROLET TRAVERSE | +24.94% | 41,116 | 32,908 | 8% | 7% | +6.07% | 113,491 | 106,998 |
| FORD EDGE | +18.68% | 36,660 | 30,890 | 7% | 6% | +1.98% | 100,894 | 98,938 |
| HONDA PILOT | -18.95% | 35,517 | 43,822 | 7% | 9% | -13.29% | 103,969 | 119,901 |
| FORD EXPLORER | -47.95% | 31,546 | 60,611 | 6% | 13% | -29.86% | 120,226 | 171,416 |
| FORD POLICE INTERCEPTOR UTILITY | -68.12% | 2,408 | 7,553 | 0% | 2% | -38.91% | 15,551 | 25,454 |
| HYUNDAI SANTA FE | -3.48% | 28,748 | 29,784 | 6% | 6% | +8.26% | 96,319 | 88,969 |
| KIA SORENTO | -23.53% | 25,182 | 32,932 | 5% | 7% | -15.74% | 72,200 | 85,692 |
| NISSAN MURANO | -0.20% | 24,376 | 24,425 | 5% | 5% | -20.37% | 50,348 | 63,225 |
| VOLKSWAGEN ATLAS | +48.07% | 21,979 | 14,844 | 4% | 3% | +38.84% | 59,705 | 43,002 |
| GMC ACADIA | +50.82% | 20,338 | 13,485 | 4% | 3% | +25.93% | 79,958 | 63,493 |
| CHEVROLET BLAZER | * | 20,312 | * | 4% | 0% | * | 35,107 | 0 |
| SUBARU ASCENT | +35.76% | 19,934 | 14,683 | 4% | 3% | +262.14% | 60,042 | 16,580 |
| KIA TELLURIDE | * | 15,982 | * | 3% | 0% | * | 39,209 | 0 |
| DODGE DURANGO | -7.06% | 15,631 | 16,819 | 3% | 4% | +6.22% | 52,622 | 49,541 |
| HYUNDAI PALISADE | * | 13,074 | * | 3% | 0% | * | 13,457 | 0 |
| NISSAN PATHFINDER | -20.79% | 13,030 | 16,450 | 3% | 3% | -1.62% | 49,342 | 50,152 |
| HONDA PASSPORT | * | 10,583 | * | 2% | 0% | * | 25,123 | 0 |
| MAZDA CX-9 | +3.14% | 6,671 | 6,468 | 1% | 1% | -12.47% | 18,543 | 21,184 |
| MITSUBISHI OUTLANDER | -33.16% | 4,882 | 7,304 | 1% | 2% | -1.10% | 30,471 | 30,810 |
| TOTAL | +8.80% | 518,723 | 476,763 | +8.61% | 1,501,786 | 1,382,707 |
The mainstream crossover segment, comprised of CUVs with a starting price in the vicinity of $30,000, expanded 9 percent to 518,723 units in Q3 2019.
The Ford Authority Take
The increase in Ford Edge sales during Q3 2019 is welcome news after the 6-percent sales decrease in the second quarter, particularly considering current market trends that strongly favor crossovers and SUVs over sedans. The Edge’s third quarter growth enabled the sales volume during the first nine months of the 2019 calendar year to see a slight increase of two percent.
We attribute the increase in Q3 2019 Edge sales to the following factors:
- A desirable and competitive product represented by the second-generation Ford Edge.
- Healthy incentives during the third quarter.
- Sub-par availability of the new Ford Explorer, causing those customers who needed a new vehicle during the Q3 timeframe but couldn’t get an Explorer to choose an Edge.
It’s also encouraging to learn that sales of the Ford Edge ST sold at twice the rate compared to Edge Sport during Q3 of 2018. The differences between the Edge ST and the Edge Sport it replaced isn’t significant, but noteworthy nonetheless, as it contributes to a better product.
About The Numbers
- All percent change figures compared to Ford Edge sales in Q3 2018, except as noted
- In the United States, there were 76 selling days in Q3 2019 and 76 selling days in Q3 2018
Comments
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