2021 Ford Mustang Mach-E

Ford Mustang Mach-E First Edition No Longer On Reservation Site

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Tesla CEO Elon Musk was quick to brag about how many reservations had been made for the Tesla Cybertruck. He has bragged about 200,000 people reserving the vehicle so far. Ford, on the other hand, hasn’t given any indication at all of how many people have reserved the Ford Mustang Mach-E First Edition or other versions.

What we know is that Ford can build 50,000 Mach-Es in the first year due to battery constraints. We also know that however many of the Ford Mustang Mach-E First Edition SUVs Ford had planned to build, it has hit that magic number. The Mach-E website still has images of the Mach-E First Edition on it at the top, but the image carries a disclaimer that says the model is sold out.

Anyone considering buying the Mach-E still can. All the other models appear to still be available. The big thing that the First Edition got buyers was three exterior colors that included an exclusive Grabber Blue metallic color. All First Edition models included unique interior color contrast stitching, First Edition scuff plates, brushed aluminum pedals, and red brake calipers. It took nine days from launch to sellout all the First Edition models.

Ford is still taking reservations on the Select starting at $43,895, and it will be available in early 2021. The Premium at $50,600 is still available starting in late 2020. Ford will offer the California Rt.1 Edition starting at $52,400, and it will be available in early 2021. The Mach-E GT will land in the spring of 2021 and start at $60,500. None of the MSRPs listed include options or the delivery charge. None of the prices include the $7,500 federal tax credit that is available on the Mach-E. With that tax credit figured in, the base Mach-E Select costs $36,395, not counting delivery.

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Written by Shane McGlaun

Shane is a car guy with a fondness for Mustangs and off-roading.

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3 Comments

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  1. I know that there are over 300,000 interested in the Mach-E but only a smaller amount will dare place a reservation. I am not one of them. Ford has high reservation numbers but needs not publish them. Besides, most potential buyers, such as myself, prefer to see and feel the Mach-E close up and inside before buying one. So Ford just need to see their email list of interested subscribers and assume that 20% of that number will buy one.

  2. Say 300,00 reservation to make it easy to do the maths(so most people have got over the name thing then!).If 20% do buy thats over the the first year build allocation well done ford .Ford need to crank up production for the next run to meet the demand.I would always want to look at a car before buying it.I not sure if you can look at one before buying as it done on line but I do hope it is possible to do it that way its something that ford should look at mayebe have some in dealerships so people can look at them that would rather try one out before buying one.

    • Your posts reminded me of how I bought my 2014 Fusion Hybrid. A new Ford dealer brought a sample of all their vehicles to the parking lot at my local shopping center to present themselves as another Ford dealer. One of the samples was a 2013 Fusion Hybrid Titanium that was fully equipped. My wife and I took hands on driving test trips inside the lot, and she was WOWed with the “Parking Assist” that the Fusion had.

      If all Ford dealers announced such driving tests with the Mustang Mach-E, then it will attract interested buyers and sell even better, since many U.S. buyers still like the test drive to confirm that the Mach-E is the one they want, and is all what Ford announced it to be. Then by word of mouth they tell their friends and family, and help sell more.

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