Upcoming Ford Mustang-Inspired EV To Wear Running Pony Logo

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We already know that Ford’s upcoming Mustang-inspired EV will debut on November 17th. We also know how it will more or less look like, that it will have a humongous, vertically-oriented center screen, that at least one variant will be rear-wheel-drive, and that at it “will go like hell.” But what we didn’t know until now is that it will wear the Ford Mustang logo.

That’s right; the upcoming electric vehicle will sport the “running pony” logo, according to Ford Authority sources with knowledge of the project. Sources also say that at least one of the logos will be back-lit. These are details that the recently-leaked CAD images did not show.

Ford has hinted at a back-lit Mustang badge before, when it first started teasing the model. One of the most recent instances when the Dearborn-based automaker did so was in March 2019, when Tesla revealed the Model Y—a vehicle that the “Mustang-inspired EV” will compete with.

The presence of the logos also gives us as good a confirmation as any about the model’s go-to-market name. Ever since it has begun to publicly discuss the vehicle, Ford has referred to the upcoming EV as a “Mustang-inspired EV.” However, the presence of the pony badges make us believe that the model will be named “Mustang Mach-E.”

As first discovered by Ford Authority, The Blue Oval company first filed to trademark the “Mach-E” name in November 2018, followed by “Mustang Mach-E” in March of 2019. If our name-related postulations are correct, then the Mustang Mach-E will not only represent the very first four-door Mustang, but it will also be the very first Mustang that doesn’t run on gasoline.

Other things that we also know about the upcoming Ford Mustang-inspired EV, aka the Mustang Mach-E, are that it will feature a four-door, fastback-style design and Mustang-like headlights and taillights. Ford is targeting a 300-mile electric driving range, with an extended-range variant planned to join the lineup later during the product’s lifecycle. A Lincoln EV is also expected to be derived from the same basic architecture.

A starting price point around the $40,000 mark is expected, and a launch in the first half of 2020 as a 2021 model. The chief competitor to this new Ford Mustang-inspired EV will be the Tesla Model Y, at least for the time being.

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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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2 Comments

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  1. That’s too bad. It’s bad enough they’re ruining the Mach name for use on a real Mustang but now using the best car logo for an appliance is just wrong.

    • You are totally wrong about appliances. since ALL vehicles are appliances. because they apply physics to operate.

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