Ford Authority

Entry-Level $33,000 Land Rover Rumored To Battle Ford Bronco

Automakers are tired of leaving the rugged off-road SUV market to the Jeep Wrangler. Ford is bringing back its iconic Ford Bronco, with our first hints at what it will look like coming in the form of the Bronco R race prototype. Ford isn’t the only automaker looking to fight Jeep. Land Rover is looking to get in on the action too.

A new report is making the rounds that says Land Rover is preparing to take its brand into two new directions in the next few years. One of the vehicles those new directions are rumored to spawn is an entry-level Land Rover said to take inspiration from the iconic Defender. The vehicle is tipped to be an entry-level 5-seater codenamed L860, and it is expected to arrive in 2021.

Autocar says that rumors tip the new entry-level Land Rover to be priced at £25,000, which would be a bit under $33,000 here in the States. That price would put the five-door vehicle at a much lower cost than the existing 4-door Jeep Wrangler that owns the off-road market today. We would be quite surprised if the base Ford Bronco sells in that low price range. We expect the Bronco to come in in the upper $30,000 range, but pricing remains to be seen.

The other vehicle tipped from the brand is a more luxurious version of the new Defender that we have talked about before. We are very happy to see the competition coming for the Jeep Wrangler and Ford Bronco. If the Land Rover does hit the market at under $33,000, perhaps Jeep and Ford will respond, and we will see a new generation of lower-cost off-road capable icons hit the market.

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Source: Autocar

Shane is a car guy with a fondness for Mustangs and off-roading.

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  1. Raymond Ramirez

    This is interesting to read because the Land Rover was create in England after the Second World War to compete with all the Jeep vehicles that were left over by the U.S. Now they want to return to compete in the same market that Jeep created? History has a way to repeat itself@

    1. Davido49

      Good Pts. This never came to fruition as we know now (from LR) but the excellent Ford Bronco is over 2yrs in full production. Its been a smash hit. For very good reason! I’m a big Jeep fan but the new Bronco is just more plush & sophisticated in engine /chassis technology. Gets better MPGs & is arguably as good or better off rd! Can get those huge 35 or 37in tires from factory on new Broncos. Genius.

  2. Steve M. Taylor

    No. The Landrover was created after the supply of cheap jeeps dried up, and the UK couldn’t afford ANYTHING, steel was too expensive to waste on vehicles, so Maurice Gavin used what he could find –
    Scrap aircraft aluminum to create the Landrover Mk 1 there was no kind of export or competition. England was on its knees in 1947, it needed cheap farm vehicles, and the mk 1 was born.

    1. Davido49

      Interesting information. Thanks for that. Both LR & Jeep are storied brands. Not to mention the Ford Bronco of which we have an excellent new version available! Good times for off rd vehicle enthusiasts indeed. -Michigan

  3. Steve

    Honestly, I’m seriously looking at this in lieu of my Bronco. I saw on the road last week. Looks nice. I just may pull the trigger on this. I will have to test drive it first but if it performs as good as the Bronco, this little beauty will be in my garage.

    1. Davido49

      Hopefully you waited & got the excellent new Bronco! 2yrs in full production now. Im def a Jeep & LR fan ..but no denying the incredible engineering /technology of new gen Broncos! Simply awesome.


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