Ford Authority

The 2020 Roush F-150 Off-Road Configurator Is Live

Truck fans who don’t want their ride to be stock, but don’t want to build their own part by part can turn to several third-party firms to hop up a Ford F-150 for them. One of the most notable is Roush. Roush will build up a truck for you, and then shoppers can buy it from authorized Ford dealers. As you might imagine, a 2020 Roush F-150 Off-Road truck isn’t cheap.

The conversion starts at $13,750 above the base truck price. Roush will build the 2020 Roush F-150 Off-Road on any color F-150 Ford offers. Standard “Roush” graphics are included in the conversion price. Three other graphics options add $550 to the base price of the truck.

A Roush chase rack that attaches to the top of the bed, directly behind the cab is $2,100. A Roush branded retractable aluminum bed cover is $1,800. Roush Premium leather seating will add $1,800 to the price of the truck. An active valve exhaust system to control sound output is a $1,750 option with a dual tip performance exhaust as part of the package.

A console vault safe can be added to keep valuables locked away for $400. A cargo manager for the bed is $250 with a Roush off-road utility kit selling for the same price. Tick all the boxes, and you’ll add $20,050 to the base price of the truck. You can’t configure the cargo organizer and the chase rack at the same time. The configurator can be accessed here. Roush also has stuff for 2019 Ford Ranger trucks as well.

Standard components in the upgrade include:

  • ROUSH / FOX 2.0 Performance Series Suspension System
  • General Grabber ATX All-Terrain 33″ Tires
  • ROUSH 20″ Black Wheels
  • ROUSH Grille with Signature Lighting
  • Front Bumper Cover with Adaptive Cruise Compatibility
  • Fender Flares with Accent Lighting (Black)
  • ROUSH “R” Hitch Cover
  • ROUSH Fender Badge
  • ROUSH “R” Puddle Lamps
  • ROUSH Molded Floor Liners (Fr./Rr.) by WeatherTech®
  • ROUSH Serialized Console Badge
  • ROUSH Gauge Overlay
  • USA Flag Graphic
  • “Jack Roush USA” Signature Graphic
  • Hood Graphic With Accent Stripe
  • Windshield Banner
  • Tailgate Blackout Graphic
  • Locking Lug Nuts

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Shane is a car guy with a fondness for Mustangs and off-roading.

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  1. Charles Pate

    So, 20k for a bunch of ROUSH badging. Uh, ok. You can get suspension upgrade, wheels and tires for a few grand. Whatever Jack!


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