The 1990s were a heyday for wild show cars that Ford built for the auto show circuit. One of the customs that Ford made for the auto show circuit was called the 1990 Ford Explorer Surf Concept. It’s an interesting concept that was done up in shades of purple and certainly has ’90s cool written all over it. The debut of the 1990 Ford Explorer Surf Concept was at the 1990 North American International Auto Show in all its purple glory.
The car was fitted with a removable roof, tie-down bar, swing out stereo speakers, and custom paint. The wheels are strange three-hole units that are likely just hubcaps clipped over the top of basic wheels underneath. The custom truck does roll-on rather big off-road tires so it can get a grip in the sand at the beach or lake.
Ford described the vehicle as “a leisure vehicle that makes getting to and from the beach as fun as being there.” We can certainly see Ford fans of the 90s hoping the automaker would build this truck. This isn’t the only wild concept vehicle that we’ve seen from the 90s.
Not long ago, we talked about in 1991 Ford F-150 PPG Indy Pace Truck that was used to pace actual racing events and had a supercharged V-8 under the hood. The Explorer Surf Concept isn’t the only water-themed custom Ford we’ve seen. Late last year, a 1998 Ford Expedition Seascape turned up that was built just for SEMA 1999. That Expedition was for sale and could have been yours, in all its late 90s glory, for $6,500.