Visiting Michigan in the winter isn’t high on the list of things many people who live outside the state want to do. Winter weather is one of the struggles that the Detroit auto show faced in luring visitors and vendors. To address that hurdle, the organizers decided to move the Detroit auto show to June starting this year.
The 2020 Detroit auto show will open for the preview days June 9th through the 10thwith the show opening to the public on June 13th. Reports had indicated that organizers would take cues from the Goodwood Festival of Speed in the UK for the new format.
It appears that the organizers are doing that with the announcement of the Motor Bella European festival set to take place ahead of the opening of the auto show on June 5th through June 8th. Motor Bella is a street festival celebrating Italian and British car culture and will be held on Broadway next to the Detroit Opera House and will feature more than 100 Italian and British vehicles.
Organizers stated there would be vehicles representing 12 brands, including Ferrari and Rolls-Royce. Vehicles on display will be provided by automakers, dealers, and car clubs. Ferrari will bring a lineup of cars and will hold its own event in Parker’s Alley. An invitation-only event called The Gallery featuring ultra-luxury vehicles will happen on June 7 and will move from the MGM Grand to be held outdoors as a Motor Bella event.
Moving the Detroit auto show to the summer allows organizers to have big outdoor events, test rides, demonstrations of robotic cars, and off-road events. A drift event will also be held on the rooftop of the convention center. Manufacturers have so far committed to debuting 20 brand-new vehicles at the show.
Source: The Detroit News