Ford Edge Sales Increase 7 Percent In Q4 2019

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Ford Edge sales increased in the United States and in Mexico during the fourth quarter of 2019.

Ford Edge Sales - Q4 2019 - United States

In the United States, Ford Edge deliveries totaled 37,621 units in Q4 2019, an increase of about 7 percent compared to 35,184 units sold in Q4 2018.

During the complete 2019 calendar year, Edge sales increased about 3 percent to 138,515 units.
MODEL Q4 2019 / Q4 2018 Q4 2019 Q4 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
EDGE +6.93% 37,621 35,184 +3.28% 138,515 134,122

Ford Edge Sales - Q4 2019 - Mexico

In Mexico, Ford Edge deliveries totaled 205 units in Q4 2019, an increase of about 1 percent compared to 202 units sold in Q4 2018.

During the complete 2019 calendar year, Edge sales decreased about 5 percent to 850 units.
MODEL Q4 2019 / Q4 2018 Q4 2019 Q4 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
EDGE +1.49% 205 202 -5.35% 850 898

Competitive Sales Comparison

Ford Edge sales performance puts it in fourth place out of a total of 20 competitors in its segment during the fourth quarter.

The Toyota Highlander remained in first place in the segment with 59,268 units sold, commanding a segment share of 11 percent. It was trailed closely by the Jeep Grand Cherokee in second place with 57,929 sales and an 11 percent segment share. Third place went to Edge’s corporate cousins – the Ford Explorer and Ford Police Interceptor Utility. The Explorer and its police duty variant posted combined sales of 51,284 units, for 10 percent segment share.

Sales Numbers - Midsize & Full-Size Mainstream Crossovers - Q4 2019 - United States

MODEL Q4 19 / Q4 18 Q4 19 Q4 18 Q4 19 SHARE Q4 18 SHARE YTD 19 / YTD 18 YTD 19 YTD 18
TOYOTA HIGHLANDER -7.12% 59,268 63,812 11% 13% -2.07% 239,438 244,511
JEEP GRAND CHEROKEE -0.56% 57,929 58,255 11% 12% +8.03% 242,969 224,908
FORD EXPLORER -14.62% 48,083 56,316 9% 12% -26.09% 168,309 227,732
FORD POLICE INTERCEPTOR UTILITY -61.82% 3,201 8,385 1% 2% -44.58% 18,752 33,839
FORD EDGE +6.93% 37,621 35,184 7% 7% +3.28% 138,515 134,122
CHEVROLET TRAVERSE -14.94% 33,631 39,536 6% 8% +0.40% 147,122 146,534
HYUNDAI SANTA FE +10.63% 31,054 28,069 6% 6% +8.83% 127,373 117,038
HONDA PILOT -21.84% 31,039 39,714 6% 8% -15.42% 135,008 159,615
KIA SORENTO +7.21% 23,751 22,154 5% 5% -11.03% 95,951 107,846
CHEVROLET BLAZER +85,114.78% 23,008 27 4% 0% +215,140.74% 58,115 27
SUBARU ASCENT +11.64% 21,916 19,631 4% 4% +126.33% 81,958 36,211
VOLKSWAGEN ATLAS +30.75% 21,803 16,675 4% 3% +36.58% 81,508 59,677
GMC ACADIA -22.51% 19,471 25,128 4% 5% +12.20% 99,429 88,621
KIA TELLURIDE * 19,395 * 4% 0% * 58,604 0
NISSAN MURANO -11.36% 18,013 20,322 3% 4% -18.18% 68,361 83,547
NISSAN PATHFINDER -6.03% 16,349 17,398 3% 4% -2.75% 65,691 67,550
HYUNDAI PALISADE * 15,279 * 3% 0% * 28,736 0
DODGE DURANGO -8.71% 14,977 16,406 3% 3% +2.51% 67,599 65,947
HONDA PASSPORT * 10,962 * 2% 0% * 36,085 0
MAZDA CX-9 +17.60% 8,318 7,073 2% 1% -4.94% 26,861 28,257
MITSUBISHI OUTLANDER +9.53% 7,494 6,842 1% 1% +0.83% 37,965 37,652
TOTAL +8.66% 522,562 480,927 +8.62% 2,024,349 1,863,634

And that’s when the Edge comes in – in fourth place in the segment, with its 37,621 deliveries and a 7 percent segment share. Though not bad, that’s quite a bit less than the segment leaders. The Edge was followed by the┬áChevrolet Traverse (see Chevrolet Traverse Sales) in fifth place and 33,631 deliveries and a segment share of 6 percent. It’s worth noting that the Edge was the only model in its competitive set to see sales volume grow during the quarter.

The performance enabled the Edge to post a 3 percent cumulative growth for the year. The Edge’s fourth quarter growth enabled sales volume during the complete 2019 calendar year to increase three percent.

The mainstream mid- and full-size crossover segments, comprised of CUVs with a starting price in the vicinity of $30,000, expanded nearly 9 percent to 522,562 units in Q4 2019.

The Ford Authority Take

The rise in Ford Edge sales during Q4 2019 is welcome news after the 6 percent sales decrease in the second quarter followed by a very positive Q3 2019,

We attribute the increase in sales of the Edge during Q4 2019 to the following factors:

  1. A desirable and competitive product represented by the second-generation and enhanced Ford Edge.
  2. Healthy incentives and ample retail availability during the fourth quarter.
  3. Sub-par availability of the new Ford Explorer, causing customers who needed a new vehicle during the Q4 timeframe but couldn’t get an Explorer to potentially choose an Edge.

About The Numbers

  • All percent change figures compared to Ford Edge sales in Q4 2018, except if noted
  • In the United States, there were 78 selling days in Q4 2019 and 77 selling days in Q4 2018
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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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One Comment

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  1. A very well rounded vehicle that is nicely done.
    It could use a little bigger cargo area as some of the competitor’s small CUVs are catching up there..
    I wish the grill did not have such a pinched in look, though the front looks better than the Explorer or Escape for sure.

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