Ford F-Series sales increased in the United States and decreased in Mexico during the fourth quarter of 2019.
Ford F-Series Sales - Q4 2019 - United States
In the United States, Ford F-Series deliveries totaled 233,952 units in Q4 2019, an increase of about 2 percent compared to 230,312 units sold in Q4 2018.During the complete 2019 calendar year, F-Series sales decreased about 1 percent to 896,526 units.
MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
---|---|---|---|---|---|---|
F-SERIES | +1.58% | 233,952 | 230,312 | -1.41% | 896,526 | 909,330 |
Ford F-Series Sales - Q4 2019 - Mexico
In Mexico, Ford F-Series deliveries totaled 3,484 units in Q4 2019, a decrease of about 11 percent compared to 3,921 units sold in Q4 2018.During the complete 2019 calendar year, F-Series sales decreased about 4 percent to 14,459 units.
MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
---|---|---|---|---|---|---|
F-SERIES | -11.15% | 3,484 | 3,921 | -4.22% | 14,459 | 15,096 |
Competitive Sales Comparison
U.S. Ford F-Series sales were in line with the segment during the fourth quarter. The results enabled, the F-150 to retain its position as the segment leader in the highly-lucrative and extremely competitive segment, accounting for an impressive 35 percent share of the segment, though some rivals are gaining on Ford’s segment-leading truck.
Sales Numbers - Full-Size Mainstream Pickup Trucks - Q4 2019 - USA
MODEL | Q4 19 / Q4 18 | Q4 19 | Q4 18 | Q4 19 SHARE | Q4 18 SHARE | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
---|---|---|---|---|---|---|---|---|
FORD F-SERIES | +1.58% | 233,952 | 230,312 | 35% | 35% | -1.41% | 896,526 | 909,330 |
RAM RAM PICKUP | +6.93% | 172,579 | 161,397 | 26% | 24% | +18.01% | 633,694 | 536,980 |
CHEVROLET SILVERADO | +1.34% | 163,341 | 161,178 | 24% | 24% | -1.70% | 575,600 | 585,581 |
GMC SIERRA | +2.09% | 68,722 | 67,312 | 10% | 10% | +5.82% | 232,323 | 219,554 |
TOYOTA TUNDRA | -15.96% | 25,611 | 30,476 | 4% | 5% | -5.57% | 111,673 | 118,258 |
NISSAN TITAN | -51.65% | 6,102 | 12,620 | 1% | 2% | -37.55% | 31,514 | 50,459 |
TOTAL | +1.06% | 670,307 | 663,295 | +2.53% | 2,481,330 | 2,420,162 |
The Ram Pickup took second place in terms of overall sales volume, with sales growing 7 percent, enabling the vehicle to grow its segment share to 26 percent. Third place went to the Silverado (see Silverado sales), which saw sales grow 1.34 percent to a segment share of 24 percent. Fourth place went to the Silverado’s cousin, the GMC Sierra (see GMC Sierra sales), which saw sales rise 2 percent for a 10 percent share. Both the Silverado and Sierra saw reduced availability at the retail level during the quarter as a result of a UAW strike against parent company, General Motors.
Toyota Tundra sales decreased 16 percent for a 4 percent market share, putting the model in fifth place in its segment by sales volume. Finally, Nissan Titan sales decreased 56 percent, resulting in a 1 percent share.
The full-size pickup truck segment grew an average of 1 percent to 670,307 units during Q4 2019.
Below, we are including Honda Ridgeline sales for informational purposes, since the model straddles the midsize and full-size pickup truck segments.
Sales Numbers - Honda Ridgeline - Q2 2019 - USA
MODEL | Q4 19 / Q4 18 | Q4 19 | Q4 18 | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
---|---|---|---|---|---|---|
RIDGELINE | +24.56% | 9,701 | 7,788 | +8.96% | 33,334 | 30,592 |
The Ford Authority Take
Overall, Ford F-Series sales performed very healthy in the fourth quarter of 2019, especially considering that it is the oldest model in its segment. Even so, the big F still maintained a significant sales lead over the next-best-selling truck. And while the Ram Pickup seems to be building momentum, it is doing so via questionable tactics, such as extremely high incentives and continuing to sell the last-generation half-ton model under the Ram 1500 Classic moniker. No matter, the F-Series still dominates the segment with about 60,000 more units sold than the runner-up.
We attribute the Ford F-Series sales performance during Q4 2019 to the following factors:
- A solid, highly-competitive and desirable product
- Ample supply of inventory at the dealer level, while inventory of rivals such as the all-new 2019 Chevrolet Silverado 1500 and 2019 GMC Sierra suffered as part of a launch cadence and labor strike
- A strong heritage – America loves its Ford pickups: a Ford F-150 was sold every 29.3 seconds in 2018
We believe that Ford F-Series sales will continue to lead the segment, despite GM setting up to complete the launch of the all-new Silverado and Sierra, and Ram making strides in sales volume and segment share, albeit with very high incentives that sap profit.
Meanwhile, an all-new Ford F-150 is on the way for the 2021 model year. The vehicle will be overhauled bow to stern, giving The Blue Oval a significantly more competitive offering from a product standpoint.
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Ford Motor Company Q4 2019 sales reports:- U.S. Ford Motor Company Q4 2019 sales results:
- U.S. Ford Q4 2019 sales results (Ford brand)
- U.S. Lincoln Q4 2019 sales results
- Ford Motor Company Brazil Q4 2019 sales results:
- Ford Brazil October 2019 sales results (Ford brand)
- Ford Brazil November 2019 sales results (Ford brand)
- Ford Brazil December 2019 sales results (Ford brand)
- Ford Motor Company Korea Q4 2019 sales results:
- Ford Motor Company Korea October 2019 sales results:
- Ford Korea October 2019 sales results
- Lincoln Korea October 2019 sales results
- Ford Motor Company Korea November 2019 sales results:
- Ford Korea November 2019 sales results
- Lincoln Korea November 2019 sales results
- Ford Motor Company Korea December 2019 sales results:
- Ford Korea December 2019 sales results
- Lincoln Korea December 2019 sales results
- Ford Motor Company Korea October 2019 sales results:
- Ford Motor Company Mexico Q4 2019 sales results:
- Ford Motor Company Mexico October 2019 sales results:
- Ford Mexico October 2019 sales results
- Lincoln Mexico October 2019 sales results
- Ford Motor Company Mexico November 2019 sales results:
- Ford Mexico November 2019 sales results
- Lincoln Mexico November 2019 sales results
- Ford Motor Company Mexico December 2019 sales results:
- Ford Mexico December 2019 sales results
- Lincoln Mexico December 2019 sales results
- Ford Motor Company Mexico October 2019 sales results:
- All percent change figures compared to Ford F-Series sales in Q4 2018, unless otherwise noted
- In the United States, there were 78 selling days in Q4 2018 and 77 selling days in Q4 2019
- Ford F-Series sales include:
- Ford F-150 and variants
- Ford F-Series Super Duty models, including:
- Ford F-250 Super Duty and variants
- Ford F-350 Super Duty and variants
- Ford F-450 Super Duty and variants
- Ford F-550 Super Duty and variants
- Ford F-Series Chassis Cab
- Ford F-650 and F-750 are not included in these sales, as Ford records their sales separately as Ford Heavy Trucks sales
- Ram Pickup sales include:
- Ram 1500 pickup and variants
- Ram 2500 pickup and variants
- Ram 3500 pickup and variants
- Ram Chassis Cab
- Chevrolet Silverado sales include:
- Chevrolet Silverado 1500 and variants
- Chevrolet Silverado Heavy Duty models, including:
- Chevrolet Silverado 2500HD and variants
- Chevrolet Silverado 3500HD and variants
- Chevrolet Silverado Heavy Duty Chassis Cab
- Chevrolet Silverado Medium Duty Chassis Cab
- GMC Sierra sales include:
- GMC Sierra 1500, Sierra Denali 1500 and variants
- GMC Sierra Heavy Duty models, including:
- GMC Sierra 2500HD, GMC Sierra 2500HD Denali and variants
- GMC Sierra 3500HD, GMC Sierra 3500HD Denali and variants
- GMC Sierra HD Chassis Cab
- Toyota Tundra sales include:
- Toyota Tundra and variants
- Nissan Titan sales include:
- Nissan Titan and variants
- Nissan Titan XD and variants
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