Ford F-Series Sales Rise 2 Percent In Q4 2019

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Ford F-Series sales increased in the United States and decreased in Mexico during the fourth quarter of 2019.

Ford F-Series Sales - Q4 2019 - United States

In the United States, Ford F-Series deliveries totaled 233,952 units in Q4 2019, an increase of about 2 percent compared to 230,312 units sold in Q4 2018.

During the complete 2019 calendar year, F-Series sales decreased about 1 percent to 896,526 units.
MODEL Q4 2019 / Q4 2018 Q4 2019 Q4 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
F-SERIES +1.58% 233,952 230,312 -1.41% 896,526 909,330

Ford F-Series Sales - Q4 2019 - Mexico

In Mexico, Ford F-Series deliveries totaled 3,484 units in Q4 2019, a decrease of about 11 percent compared to 3,921 units sold in Q4 2018.

During the complete 2019 calendar year, F-Series sales decreased about 4 percent to 14,459 units.
MODEL Q4 2019 / Q4 2018 Q4 2019 Q4 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
F-SERIES -11.15% 3,484 3,921 -4.22% 14,459 15,096

Competitive Sales Comparison

U.S. Ford F-Series sales were in line with the segment during the fourth quarter. The results enabled, the F-150 to retain its position as the segment leader in the highly-lucrative and extremely competitive segment, accounting for an impressive 35 percent share of the segment, though some rivals are gaining on Ford’s segment-leading truck.

Sales Numbers - Full-Size Mainstream Pickup Trucks - Q4 2019 - USA

MODEL Q4 19 / Q4 18 Q4 19 Q4 18 Q4 19 SHARE Q4 18 SHARE YTD 19 / YTD 18 YTD 19 YTD 18
FORD F-SERIES +1.58% 233,952 230,312 35% 35% -1.41% 896,526 909,330
RAM RAM PICKUP +6.93% 172,579 161,397 26% 24% +18.01% 633,694 536,980
CHEVROLET SILVERADO +1.34% 163,341 161,178 24% 24% -1.70% 575,600 585,581
GMC SIERRA +2.09% 68,722 67,312 10% 10% +5.82% 232,323 219,554
TOYOTA TUNDRA -15.96% 25,611 30,476 4% 5% -5.57% 111,673 118,258
NISSAN TITAN -51.65% 6,102 12,620 1% 2% -37.55% 31,514 50,459
TOTAL +1.06% 670,307 663,295 +2.53% 2,481,330 2,420,162

The Ram Pickup took second place in terms of overall sales volume, with sales growing 7 percent, enabling the vehicle to grow its segment share to 26 percent. Third place went to the Silverado (see Silverado sales), which saw sales grow 1.34 percent to a segment share of 24 percent. Fourth place went to the Silverado’s cousin, the GMC Sierra (see GMC Sierra sales), which saw sales rise 2 percent for a 10 percent share. Both the Silverado and Sierra saw reduced availability at the retail level during the quarter as a result of a UAW strike against parent company, General Motors.

Toyota Tundra sales decreased 16 percent for a 4 percent market share, putting the model in fifth place in its segment by sales volume. Finally, Nissan Titan sales decreased 56 percent, resulting in a 1 percent share.

The full-size pickup truck segment grew an average of 1 percent to 670,307 units during Q4 2019.

Below, we are including Honda Ridgeline sales for informational purposes, since the model straddles the midsize and full-size pickup truck segments.

Sales Numbers - Honda Ridgeline - Q2 2019 - USA

MODEL Q4 19 / Q4 18 Q4 19 Q4 18 YTD 19 / YTD 18 YTD 19 YTD 18
RIDGELINE +24.56% 9,701 7,788 +8.96% 33,334 30,592

The Ford Authority Take

Overall, Ford F-Series sales performed very healthy in the fourth quarter of 2019, especially considering that it is the oldest model in its segment. Even so, the big F still maintained a significant sales lead over the next-best-selling truck. And while the Ram Pickup seems to be building momentum, it is doing so via questionable tactics, such as extremely high incentives and continuing to sell the last-generation half-ton model under the Ram 1500 Classic moniker. No matter, the F-Series still dominates the segment with about 60,000 more units sold than the runner-up.

We attribute the Ford F-Series sales performance during Q4 2019 to the following factors:

  1. A solid, highly-competitive and desirable product
  2. Ample supply of inventory at the dealer level, while inventory of rivals such as the all-new 2019 Chevrolet Silverado 1500 and 2019 GMC Sierra suffered as part of a launch cadence and labor strike
  3. A strong heritage – America loves its Ford pickups: a Ford F-150 was sold every 29.3 seconds in 2018

We believe that Ford F-Series sales will continue to lead the segment, despite GM setting up to complete the launch of the all-new Silverado and Sierra, and Ram making strides in sales volume and segment share, albeit with very high incentives that sap profit.

Meanwhile, an all-new Ford F-150 is on the way for the 2021 model year. The vehicle will be overhauled bow to stern, giving The Blue Oval a significantly more competitive offering from a product standpoint.

Subscribe to Ford Authority for more Ford F-Series news, Ford sales news, and ongoing Ford news coverage.

Ford Motor Company Q4 2019 sales reports:
  • U.S. Ford Motor Company Q4 2019 sales results:
    • U.S. Ford Q4 2019 sales results (Ford brand)
    • U.S. Lincoln Q4 2019 sales results
  • Ford Motor Company Brazil Q4 2019 sales results:
  • Ford Motor Company Korea Q4 2019 sales results:
  • Ford Motor Company Mexico Q4 2019 sales results:
    • Ford Motor Company Mexico October 2019 sales results:
      • Ford Mexico October 2019 sales results
      • Lincoln Mexico October 2019 sales results
    • Ford Motor Company Mexico November 2019 sales results:
      • Ford Mexico November 2019 sales results
      • Lincoln Mexico November 2019 sales results
    • Ford Motor Company Mexico December 2019 sales results:
      • Ford Mexico December 2019 sales results
      • Lincoln Mexico December 2019 sales results
About The Numbers
  • All percent change figures compared to Ford F-Series sales in Q4 2018, unless otherwise noted
  • In the United States, there were 78 selling days in Q4 2018 and 77 selling days in Q4 2019
  • Ford F-Series sales include:
    • Ford F-150 and variants
    • Ford F-Series Super Duty models, including:
      • Ford F-250 Super Duty and variants
      • Ford F-350 Super Duty and variants
      • Ford F-450 Super Duty and variants
      • Ford F-550 Super Duty and variants
    • Ford F-Series Chassis Cab
    • Ford F-650 and F-750 are not included in these sales, as Ford records their sales separately as Ford Heavy Trucks sales
  • Ram Pickup sales include:
    • Ram 1500 pickup and variants
    • Ram 2500 pickup and variants
    • Ram 3500 pickup and variants
    • Ram Chassis Cab
  • Chevrolet Silverado sales include:
    • Chevrolet Silverado 1500 and variants
    • Chevrolet Silverado Heavy Duty models, including:
      • Chevrolet Silverado 2500HD and variants
      • Chevrolet Silverado 3500HD and variants
      • Chevrolet Silverado Heavy Duty Chassis Cab
    • Chevrolet Silverado Medium Duty Chassis Cab
  •  GMC Sierra sales include:
    • GMC Sierra 1500, Sierra Denali 1500 and variants
    • GMC Sierra Heavy Duty models, including:
      • GMC Sierra 2500HD, GMC Sierra 2500HD Denali and variants
      • GMC Sierra 3500HD, GMC Sierra 3500HD Denali and variants
      • GMC Sierra HD Chassis Cab
  • Toyota Tundra sales include:
    • Toyota Tundra and variants
  • Nissan Titan sales include:
    • Nissan Titan and variants
    • Nissan Titan XD and variants


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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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One Comment

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  1. Soon Ford can add the hybrid and full electric F-150 models next year. Ford will lead all other brands with these new models, and continue as the world leader in trucks.

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