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Ford Motor Company Korea Sales Decrease 4 Percent In November 2019

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Ford Motor Company Korea sales decreased 4 percent to 817 units in November 2019 compared to November 2018 results. Sales fell at the namesake Ford brand, while increasing at Lincoln.

Ford sales decreased 19 percent to 497 units:

Lincoln sales increased 32 percent to 320 units:

In the first eleven months of 2019, Ford Motor Korea sales decreased 30 percent to 7,509 units.

Sales Results - November 2019 - South Korea - Ford

MODELNOV 2019 / NOV 2018NOVEMBER 2019NOVEMBER 2018YTD 2019 / YTD 2018 YTD 2019YTD 2018
EXPLORER-23.66% 384503-35.96%4,086 6,380
MONDEO+73.08% 4526-83.75%45 277
MUSTANG+33.33% 6851+26.78%942 743
TAURUS-100.00% 019-88.08%23 193
FORD TOTAL-18.66% 497611-36.04%5,096 7,967

Sales Results - November 2019 - South Korea - Lincoln

MODELNOV 2019 / NOV 2018NOVEMBER 2019NOVEMBER 2018YTD 2019 / YTD 2018 YTD 2019YTD 2018
CONTINENTAL-23.08% 5065-35.79%515 802
MKC+39.29% 39280.00%255 255
MKX-100.00% 081-91.68%65 781
MKZ+26.09% 8769-8.72%848 929
NAUTILUS* 144**730 *
LINCOLN TOTAL+31.69% 320243-12.79%2,413 2,767

Sales Results - November 2019 - South Korea - FMC Totals

BRANDNOV 2019 / NOV 2018NOVEMBER 2019NOVEMBER 2018YTD 2019 / YTD 2018 YTD 2019YTD 2018
FORD TOTAL-18.66% 497611-36.04%5,096 7,967
LINCOLN TOTAL+31.69% 320243-12.79%2,413 2,767
FMC SOUTH KOREA TOTAL-4.33% 817854-30.04%7,509 10,734

The Ford Authority Take

Ford Motor Korea sales fell again in November, representing the 11th consecutive month of declines. However, last month’s performance, albeit negative, represented the smallest decline that the automaker has seen thus far in 2019 in the South Korean market. In fact, Ford Motor Company Korea sales have recovered significantly in November, managing to exceed 800 units for the first time since June.

It is worth noting that the namesake Ford brand returned to its usual place as FoMoCo’s best-selling brand in the country, after Lincoln surpassed it for three consecutive months in August, September and October. That anomaly was the result of dramatic decreases in the supply and sales of the Ford Explorer as a result of its recent generational change for the 2020 model year. With the November performance, the large utility is once again the best-selling model of The Ford Motor Company in South Korea.

About The Numbers

  • All percent change figures compared to Ford Motor Korea sales in November 2018, except if noted

Further Reading & Sales Reporting

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Written by Deivis Centeno

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