Ford Mustang Sales Top Dodge Challenger, Chevy Camaro In Q4 2019

Sponsored Links

Ford Mustang sales increased in the United States and South Korea while decreasing in Mexico and Brazil during the third quarter of 2019.

Ford Mustang Sales - Q4 2019 - United States

In the United States, Ford Mustang deliveries totaled 17,124 units in Q4 2019, an increase of about 20 percent compared to 14,223 units sold in Q4 2018.

During the complete 2019 calendar year, Mustang sales decreased about 4 percent to 72,489 units.
MODEL Q4 2019 / Q4 2018 Q4 2019 Q4 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
MUSTANG +20.40% 17,124 14,223 -4.42% 72,489 75,842

Ford Mustang Sales - Q4 2019 - Mexico

In Mexico, Ford Mustang deliveries totaled 354 units in Q4 2019, a decrease of about 14 percent compared to 413 units sold in Q4 2018.

During the complete 2019 calendar year, Mustang sales decreased about 29 percent to 1,363 units.
MODEL Q4 2019 / Q4 2018 Q4 2019 Q4 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
MUSTANG -14.29% 354 413 -29.08% 1,363 1,922

Ford Mustang Sales - Q4 2019 - South Korea

In South Korea, Ford Mustang deliveries totaled 241 units in Q4 2019, an increase of about 10 percent compared to 219 units sold in Q4 2018.

During the complete 2019 calendar year, Mustang sales increased about 20 percent to 1,003 units.
MODEL Q4 2019 / Q4 2018 Q4 2019 Q4 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
MUSTANG +10.05% 241 219 +19.55% 1,003 839

Ford Mustang Sales - Q4 2019 - Brazil

In Brazil, Ford Mustang deliveries totaled 71 units in Q4 2019, a decrease of about 47 percent compared to 133 units sold in Q4 2018.

During the complete 2019 calendar year, Mustang sales decreased about 61 percent to 384 units.
MODEL Q4 2019 / Q4 2018 Q4 2019 Q4 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
MUSTANG -46.62% 71 133 -61.13% 384 988

Competitive Sales Comparison

The 20 percent increase in U.S. Ford Mustang sales volume in the fourth quarter propelled the perennial pony car to reclaim its rightful place in its segment, outselling the Dodge Challenger and Chevrolet Camaro. The news is very much welcome for Mustang fans after the Challenger outsold the Mustang during the third quarter of 2019.

Sponsored Links

By comparison, sales of the Challenger fell about 1 percent to 14,298 units while Camaro sales increased 3 percent to 11,474 units.

Sales Numbers - Mainstream Two-Door Sports Cars - Q4 2019 - USA

MODEL Q4 19 / Q4 18 Q4 19 Q4 18 Q4 19 SHARE Q4 18 SHARE YTD 19 / YTD 18 YTD 19 YTD 18
FORD MUSTANG +20.40% 17,124 14,223 37% 32% -4.42% 72,489 75,842
DODGE CHALLENGER -0.73% 14,298 14,403 31% 32% -8.57% 60,997 66,716
CHEVROLET CAMARO +3.04% 11,474 11,135 25% 25% -5.29% 48,265 50,963
MAZDA MX-5 MIATA -7.21% 1,402 1,511 3% 3% -13.58% 7,753 8,971
TOYOTA 86 -4.55% 881 923 2% 2% -18.04% 3,398 4,146
FIAT 124 SPIDER -28.34% 430 600 1% 1% -24.78% 2,644 3,515
NISSAN 370Z -30.41% 531 763 1% 2% -31.26% 2,384 3,468
SUBARU BRZ -60.40% 358 904 1% 2% -39.12% 2,334 3,834
TOTAL +4.58% 46,498 44,462 -7.91% 200,264 217,455

From a market share standpoint, the Mustang enjoyed a segment-leading 37 percent share, followed by the Challenger with 31 percent and the Camaro with 21 percent. All other segment contenders saw less than 3 percent segment share.

The mainstream, two-door sports car segment expanded nearly 5 percent to 46,498 units in Q4 2019. In that regard, Ford Mustang sales significantly outpaced the segment during the quarter.

Sponsored Links

The Ford Authority Take

We posit that Ford Mustang sales outpaced those of the Dodge Challenger in Q4 2019 as a result of FCA scaling back incentives for the Challenger. FCA ran extremely aggressive incentives on the two-door Dodge vehicle during the third quarter of 2019, which we believe enabled the Challenger to outsell the Mustang during the timeframe.

To note, FCA is currently in the process of merging with France’s PSA Group, which runs Peugeot, Citroen, DS Automobiles and Opel brands.

Sponsored Links

About The Numbers

  • All percent change figures compared to Ford Mustang sales for Q4 2018, except if noted
  • In the United States, there were 78 selling days in Q4 2019 and 77 selling days in Q4 2018

More Information & Sales Reporting

Ford Mustang Photos
Click to expand
Click to contract

Sponsored Links

Subscribe to Ford Authority
For around-the-clock Ford news coverage


We'll send you one email per day with the latest Ford updates.

It's totally free.

  • Want to see your Ford vehicle or build featured on Ford Authority? We welcome your submissions. See here for details. ×

Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

Sponsored Links

6 Comments

Leave a Reply
  1. Two months ago I bought a new 2019 Camaro and the Mustang was in my sites but I just couldn’t get excited about it. Keeping a sharp eye on the road for what I would like, color, etc., I have to say the younger people love the Mustang. The driver’s generally are younger than the Challenger and Camaro drivers and there is an awful lot of Mustangs in my area. Not sure what it is but could be after market stuff to add on for performance, wheels, exhaust, tuners? I live on the east side of Orlando, Fl six miles from the University of Central Florida, that might have something to do with seeing a lot on the roads around Orlando.

    Both the Challenger and Camaro need a redesign, not a refresh, if they want to increase sales against the Mustang.

    • George – those are solid observations all around. I would add to keep in mind that many vehicles in Florida in the pony/muscle car category (particularly convertibles) are rentals, which tends to skew the observation bit. That, and the fact that you’re close to UCF is another factor that could skew observations.

  2. Look at the combined sales of foreign sports coupes. That number would be a distant 4th. Remember when the Datsun Z-cars, Mazda RX-7’s and the Toyota Supra were the hot models to have? It is a real turnabout to see the foreign models so far down while the domestic models are selling at a decent pace.

Leave a Reply

Your email address will not be published. Required fields are marked *

Ford Canada Sales Conspiracy Trial Heads To Court

Modern Ford Escort Cosworth Renderings Will Make You Pray To Car Gods