The value of Ford stock decreased during the December 30th, 2019 – January 3rd, 2020 timeframe. Shares closed the week at $9.21 per share, which represents a decrease of $0.15 per share, or roughly 2 percent, compared to the prior week’s closing value of $9.36.
Ford shares saw the following movement during the week:
- Monday, December 30th: Ford stock opened the day (and the week) at $9.34 and closed at $9.25
- Tuesday, December 31st: Ford stock opened at $9.25 and closed at $9.30
- Wednesday, January 1st: market closed for New Year holiday
- Thursday, January 2nd: Ford stock opened at 9.29 and closed at 9.42
- Friday, January 3rd: Ford stock opened at $9.31 and closed the week at $9.21, or $0.15 lower than last week
The decrease in Ford stock continued into the first week of 2020, after seeing some rebound in value from the beginning of November through mid-December.
In November, The Blue Oval debuted the new Ford Mustang Mach-E – an electric, four-door crossover inspired by the legendary Mustang. Set to go on sale in about a year, the vehicle represents the direction in which Ford is going as a company and where it’s taking its vehicle lineup. It also shows that Ford isn’t afraid to upend legendary nameplates. Initially, Ford stock didn’t immediately improve in value following the release, but the automaker sold out the introductory Mustang Mach-E First Edition variant. The feat is promising, if it’s any indication of future Ford share values.
By comparison, shares of Ford’s cross-town rival – General Motors Company – decreased $0.15 per share, or less than 1 percent, during the December 30th, 2019 – January 3rd, 2020 timeframe.
It will be interesting to see how Ford stock performs throughout the rest of 2020, especially in light of various actions by the Dearborn-based automaker throughout 2019 and into 2020. The company has aimed to optimize its business by discontinuing all sedans to focus on more profitable crossovers, SUVs, and pickup trucks in the North American market, while at the same time investing in resource-intensive autonomous vehicle technologies like its Argo AI autonomous service as well as electric vehicles. Both initiatives have yet to result in a positive ROI for any automaker.
It’s worth noting that The Blue Oval started both efforts much later than its direct rivals. For instance, FCA was the first to discontinue most of its sedan portfolio and General Motors started to invest heavily into EVs and autonomous vehicles much earlier than The Blue Oval. In July, company announced details of its partnership with Volkswagen that would result in VW investing in Ford’s Argo AI venture. Ford’s first modern electric vehicle will be the aforementioned Mustang Mach-E.