Ford Trucks Outsell GM And FCA In 2019 Calendar Year

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Ford truck sales increased 8.44 percent to 986,097 units during the 2019 calendar year in the United States. The sales results, which include cumulative deliveries of the Ford F-Series and the Ford Ranger, place The Blue Oval 23,045 units ahead of the second best-selling competitor – Ford’s cross-town rival, General Motors Company.


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Ford trucks sold 312,356 units more than FCA, 625,623 more than Toyota, 882,214 more than Nissan and 952,763 more than Honda.

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Sales Numbers - Ford Pickup Trucks - 2019 - United States

MODEL Q4 19 / Q4 18 Q4 19 Q4 18 YTD 19 / YTD 18 YTD 19 YTD 18
FORD F-SERIES +1.58% 233,952 230,312 -1.41% 896,526 909,330
FORD RANGER * 33,059 * * 89,571 0
TOTAL +15.93% 267,011 230,312 +8.44% 986,097 909,330

At GM, Chevrolet Silverado sales fell 1.7 percent to 575,600 units, GMC Sierra sales increased 6 percent to 232,323 units, Chevrolet Colorado sales fell 9.3 percent to 122,304 units, and GMC Canyon sales decreased 2 percent to 32,825 units.

The sales volume was negatively impacted by low retail availability of the trucks as a result of two factors:

  • The launch of GM’s full-size pickup trucks (Silverado/Sierra) during the first half of the year, which limited availability of more affordable models to later on in the launch cadence, and
  • Issues associated with the 40 day-long UAW strike that impacted production in the final quarter of 2019 (impacting all four trucks)

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Sales Numbers - GM Pickup Trucks - 2019 - United States

MODEL Q4 19 / Q4 18 Q4 19 Q4 18 YTD 19 / YTD 18 YTD 19 YTD 18
CHEVROLET SILVERADO +1.34% 163,341 161,178 -1.70% 575,600 585,581
GMC SIERRA +2.09% 68,722 67,312 +5.82% 232,323 219,554
CHEVROLET COLORADO -15.06% 25,484 30,004 -9.30% 122,304 134,842
GMC CANYON -20.61% 6,525 8,219 -1.99% 32,825 33,492
TOTAL -0.99% 264,072 266,713 -1.07% 963,052 973,469


Sales Numbers - FCA Pickup Trucks - 2019 - United States

MODEL Q4 19 / Q4 18 Q4 19 Q4 18 YTD 19 / YTD 18 YTD 19 YTD 18
RAM RAM PICKUP +6.93% 172,579 161,397 +18.01% 633,694 536,980
JEEP GLADIATOR * 16,663 * * 40,047 0
TOTAL +17.25% 189,242 161,397 +25.47% 673,741 536,980

At FCA, Ram Pickup truck sales increased 18 percent to 633,694 units. The automaker, which is in the process of merging with France’s PSA Groupe, also delivered 40,047 units of the new Jeep Gladiator. Overall FCA pickup truck sales 25 percent to 673,741 units, outpacing Ford’s growth rate of 8.4 percent.


Sales Numbers - Toyota Pickup Trucks - 2019 - United States

MODEL Q4 19 / Q4 18 Q4 19 Q4 18 YTD 19 / YTD 18 YTD 19 YTD 18
TOYOTA TACOMA -0.92% 61,179 61,750 +1.28% 248,801 245,659
TOYOTA TUNDRA -15.96% 25,611 30,476 -5.57% 111,673 118,258
TOTAL -5.89% 86,790 92,226 -0.95% 360,474 363,917

Toyota pickup truck sales were stable during the 2019 calendar year, totaling 360,474 units. Toyota Tacoma sales increased 1.28 percent to 248,801 units while Toyota Tundra sales fell 5 percent to 111,673 units. A redesign of the Tundra is expected to be introduced and launch in 2020 for the 2021 model year.


Sales Numbers - Nissan Pickup Trucks - 2019 - United States

MODEL Q4 19 / Q4 18 Q4 19 Q4 18 YTD 19 / YTD 18 YTD 19 YTD 18
NISSAN FRONTIER -11.90% 17,683 20,072 -9.14% 72,369 79,646
NISSAN TITAN -51.65% 6,102 12,620 -37.55% 31,514 50,459
TOTAL -27.25% 23,785 32,692 -20.15% 103,883 130,105

Nissan truck sales fell 20 percent 31,514 units, comprised of 72,369 units of the Frontier (down 9 percent) and 31,514 units of the Titan (down 37 percent).

Sales Numbers - Honda Pickup Trucks - 2019 - United States

MODEL Q4 19 / Q4 18 Q4 19 Q4 18 YTD 19 / YTD 18 YTD 19 YTD 18
HONDA RIDGELINE +24.56% 9,701 7,788 +8.96% 33,334 30,592
TOTAL +24.56% 9,701 7,788 +8.96% 33,334 30,592

Honda Ridgeline sales increased 9 percent to 33,334 units.

Sales Numbers - Pickup Trucks - 2019 Calendar Year - United States

MODEL Q4 19 / Q4 18 Q4 19 Q4 18 YTD 19 / YTD 18 YTD 19 YTD 18 YTD 19 SHARE YTD 18 SHARE
FORD F-SERIES +1.58% 233,952 230,312 -1.41% 896,526 909,330 29% 31%
RAM RAM PICKUP +6.93% 172,579 161,397 +18.01% 633,694 536,980 20% 18%
CHEVROLET SILVERADO +1.34% 163,341 161,178 -1.70% 575,600 585,581 18% 20%
TOYOTA TACOMA -0.92% 61,179 61,750 +1.28% 248,801 245,659 8% 8%
GMC SIERRA +2.09% 68,722 67,312 +5.82% 232,323 219,554 7% 7%
CHEVROLET COLORADO -15.06% 25,484 30,004 -9.30% 122,304 134,842 4% 5%
TOYOTA TUNDRA -15.96% 25,611 30,476 -5.57% 111,673 118,258 4% 4%
FORD RANGER * 33,059 * * 89,571 0 3% 0%
NISSAN FRONTIER -11.90% 17,683 20,072 -9.14% 72,369 79,646 2% 3%
JEEP GLADIATOR * 16,663 * * 40,047 0 1% 0%
HONDA RIDGELINE +24.56% 9,701 7,788 +8.96% 33,334 30,592 1% 1%
GMC CANYON -20.61% 6,525 8,219 -1.99% 32,825 33,492 1% 1%
NISSAN TITAN -51.65% 6,102 12,620 -37.55% 31,514 50,459 1% 2%
TOTAL +6.25% 840,601 791,128 +5.98% 3,120,581 2,944,393

Overall U.S. pickup truck sales increased 6 percent to 3,120,581 units during the 2019 calendar year.

Ford is expected to introduce an overhauled F-150 in the 2020 calendar year for the 2021 model year. As such, we expect sales of the bread-and-butter F-150 line to decrease around 8 percent during the year as The Blue Oval switches over production. However, sales should begin to pick up once the launch cadence is completed.

Meanwhile, we expect Ford Ranger sales to continue growing during the 2020 calendar year, though the uptick in Ranger deliveries might not be enough to make up for the slump in F-150 sales as a result of the changeover.

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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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