Ford truck sales increased 8.44 percent to 986,097 units during the 2019 calendar year in the United States. The sales results, which include cumulative deliveries of the Ford F-Series and the Ford Ranger, place The Blue Oval 23,045 units ahead of the second best-selling competitor – Ford’s cross-town rival, General Motors Company.
Ford trucks sold 312,356 units more than FCA, 625,623 more than Toyota, 882,214 more than Nissan and 952,763 more than Honda.
Sales Numbers - Ford Pickup Trucks - 2019 - United States
MODEL | Q4 19 / Q4 18 | Q4 19 | Q4 18 | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
---|---|---|---|---|---|---|
FORD F-SERIES | +1.58% | 233,952 | 230,312 | -1.41% | 896,526 | 909,330 |
FORD RANGER | * | 33,059 | * | * | 89,571 | 0 |
TOTAL | +15.93% | 267,011 | 230,312 | +8.44% | 986,097 | 909,330 |
At GM, Chevrolet Silverado sales fell 1.7 percent to 575,600 units, GMC Sierra sales increased 6 percent to 232,323 units, Chevrolet Colorado sales fell 9.3 percent to 122,304 units, and GMC Canyon sales decreased 2 percent to 32,825 units.
The sales volume was negatively impacted by low retail availability of the trucks as a result of two factors:
- The launch of GM’s full-size pickup trucks (Silverado/Sierra) during the first half of the year, which limited availability of more affordable models to later on in the launch cadence, and
- Issues associated with the 40 day-long UAW strike that impacted production in the final quarter of 2019 (impacting all four trucks)
Sales Numbers - GM Pickup Trucks - 2019 - United States
MODEL | Q4 19 / Q4 18 | Q4 19 | Q4 18 | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
---|---|---|---|---|---|---|
CHEVROLET SILVERADO | +1.34% | 163,341 | 161,178 | -1.70% | 575,600 | 585,581 |
GMC SIERRA | +2.09% | 68,722 | 67,312 | +5.82% | 232,323 | 219,554 |
CHEVROLET COLORADO | -15.06% | 25,484 | 30,004 | -9.30% | 122,304 | 134,842 |
GMC CANYON | -20.61% | 6,525 | 8,219 | -1.99% | 32,825 | 33,492 |
TOTAL | -0.99% | 264,072 | 266,713 | -1.07% | 963,052 | 973,469 |
Sales Numbers - FCA Pickup Trucks - 2019 - United States
MODEL | Q4 19 / Q4 18 | Q4 19 | Q4 18 | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
---|---|---|---|---|---|---|
RAM RAM PICKUP | +6.93% | 172,579 | 161,397 | +18.01% | 633,694 | 536,980 |
JEEP GLADIATOR | * | 16,663 | * | * | 40,047 | 0 |
TOTAL | +17.25% | 189,242 | 161,397 | +25.47% | 673,741 | 536,980 |
At FCA, Ram Pickup truck sales increased 18 percent to 633,694 units. The automaker, which is in the process of merging with France’s PSA Groupe, also delivered 40,047 units of the new Jeep Gladiator. Overall FCA pickup truck sales 25 percent to 673,741 units, outpacing Ford’s growth rate of 8.4 percent.
Sales Numbers - Toyota Pickup Trucks - 2019 - United States
MODEL | Q4 19 / Q4 18 | Q4 19 | Q4 18 | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
---|---|---|---|---|---|---|
TOYOTA TACOMA | -0.92% | 61,179 | 61,750 | +1.28% | 248,801 | 245,659 |
TOYOTA TUNDRA | -15.96% | 25,611 | 30,476 | -5.57% | 111,673 | 118,258 |
TOTAL | -5.89% | 86,790 | 92,226 | -0.95% | 360,474 | 363,917 |
Toyota pickup truck sales were stable during the 2019 calendar year, totaling 360,474 units. Toyota Tacoma sales increased 1.28 percent to 248,801 units while Toyota Tundra sales fell 5 percent to 111,673 units. A redesign of the Tundra is expected to be introduced and launch in 2020 for the 2021 model year.
Sales Numbers - Nissan Pickup Trucks - 2019 - United States
MODEL | Q4 19 / Q4 18 | Q4 19 | Q4 18 | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
---|---|---|---|---|---|---|
NISSAN FRONTIER | -11.90% | 17,683 | 20,072 | -9.14% | 72,369 | 79,646 |
NISSAN TITAN | -51.65% | 6,102 | 12,620 | -37.55% | 31,514 | 50,459 |
TOTAL | -27.25% | 23,785 | 32,692 | -20.15% | 103,883 | 130,105 |
Nissan truck sales fell 20 percent 31,514 units, comprised of 72,369 units of the Frontier (down 9 percent) and 31,514 units of the Titan (down 37 percent).
Sales Numbers - Honda Pickup Trucks - 2019 - United States
MODEL | Q4 19 / Q4 18 | Q4 19 | Q4 18 | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
---|---|---|---|---|---|---|
HONDA RIDGELINE | +24.56% | 9,701 | 7,788 | +8.96% | 33,334 | 30,592 |
TOTAL | +24.56% | 9,701 | 7,788 | +8.96% | 33,334 | 30,592 |
Honda Ridgeline sales increased 9 percent to 33,334 units.
Sales Numbers - Pickup Trucks - 2019 Calendar Year - United States
MODEL | Q4 19 / Q4 18 | Q4 19 | Q4 18 | YTD 19 / YTD 18 | YTD 19 | YTD 18 | YTD 19 SHARE | YTD 18 SHARE |
---|---|---|---|---|---|---|---|---|
FORD F-SERIES | +1.58% | 233,952 | 230,312 | -1.41% | 896,526 | 909,330 | 29% | 31% |
RAM RAM PICKUP | +6.93% | 172,579 | 161,397 | +18.01% | 633,694 | 536,980 | 20% | 18% |
CHEVROLET SILVERADO | +1.34% | 163,341 | 161,178 | -1.70% | 575,600 | 585,581 | 18% | 20% |
TOYOTA TACOMA | -0.92% | 61,179 | 61,750 | +1.28% | 248,801 | 245,659 | 8% | 8% |
GMC SIERRA | +2.09% | 68,722 | 67,312 | +5.82% | 232,323 | 219,554 | 7% | 7% |
CHEVROLET COLORADO | -15.06% | 25,484 | 30,004 | -9.30% | 122,304 | 134,842 | 4% | 5% |
TOYOTA TUNDRA | -15.96% | 25,611 | 30,476 | -5.57% | 111,673 | 118,258 | 4% | 4% |
FORD RANGER | * | 33,059 | * | * | 89,571 | 0 | 3% | 0% |
NISSAN FRONTIER | -11.90% | 17,683 | 20,072 | -9.14% | 72,369 | 79,646 | 2% | 3% |
JEEP GLADIATOR | * | 16,663 | * | * | 40,047 | 0 | 1% | 0% |
HONDA RIDGELINE | +24.56% | 9,701 | 7,788 | +8.96% | 33,334 | 30,592 | 1% | 1% |
GMC CANYON | -20.61% | 6,525 | 8,219 | -1.99% | 32,825 | 33,492 | 1% | 1% |
NISSAN TITAN | -51.65% | 6,102 | 12,620 | -37.55% | 31,514 | 50,459 | 1% | 2% |
TOTAL | +6.25% | 840,601 | 791,128 | +5.98% | 3,120,581 | 2,944,393 |
Overall U.S. pickup truck sales increased 6 percent to 3,120,581 units during the 2019 calendar year.
Ford is expected to introduce an overhauled F-150 in the 2020 calendar year for the 2021 model year. As such, we expect sales of the bread-and-butter F-150 line to decrease around 8 percent during the year as The Blue Oval switches over production. However, sales should begin to pick up once the launch cadence is completed.
Meanwhile, we expect Ford Ranger sales to continue growing during the 2020 calendar year, though the uptick in Ranger deliveries might not be enough to make up for the slump in F-150 sales as a result of the changeover.
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