Ford has made big gains in customer satisfaction over the last several years, as evidenced by improvements in key vehicle quality and dependability surveys. Last summer Ford and Lincoln were both in the top five in the JD Power’s 2019 U.S. Initial Quality Study. Ford has now announced that it has two vehicles that are among the top rides in the 2020 JD Power Vehicle Dependability Study.
Both the Ford F-150 and the Ford Mustang topped their respective segments in the JD Power 2020 Vehicle Dependability Study. The study looks at problems experienced during the past 12 months by original owners of three-year-old model year vehicles. The Ford F-150 and Mustang received top rankings in their segments and helped push Ford into a tie for third place among all automakers.
Specifically helping Ford to earn the kudos in the study was the SYNC 3 voice-activated communication system that is available in all 2017 model year Ford cars, SUVs, light trucks, and electric vehicles. Ford says that Sync 3 was “a significant driver” of its six-spot improvement compared to its 2019 ranking. At the brand level, the Blue Oval climbed five spots to land in fifth place among non-premium brands. Lincoln climbed three spots to number four among the premium brands. Ford’s improvement comes after both brands earned top-five finishes last year in JD Power surveys.
Ford notes that the F-Series pickup capped its 43rd year straight is the best-selling truck in the country in 2019. The Ford Mustang was the best-selling sports coupe for the third consecutive year in America. Ford has been clear about its intent to continue improving until it sits in the top spot for vehicle dependability and customer satisfaction.