Ford Authority

Ford EcoSport Discount Drops Price By $7,100 In February 2020

For the month of February 2020, a Ford EcoSport discount offers over $7,000 off select 2019 models. However, prospective buyers should note that this offer is not available nationwide, and appears to be limited to select markets.

This deal is nearly identical to last month’s discount, and it was (and still is) the most generous EcoSport incentive we’ve observed since the 20 percent discount in August 2019, which was part of Ford’s 2019 ‘Hurry Up & Save’ summer sales event. Since that August offer, Ford offered a $5,000 discount in September and a $6,000 discount in November.


Ford EcoSport discount offers for February vary by region. We’ve taken the liberty of including the highest discounts for 2019 and 2020 models in four major markets:

  • New York City:
    • 2020 EcoSport: $3,000 cashback + 0 percent APR for well-qualified buyers
      • Offer valid thru March 2nd, 2020.
    • 2019 EcoSport: $7,100 cashback rebate for SE models only
      • Offer valid thru March 31st, 2020
  • Detroit:
    • 2020 EcoSport: $3,000 cashback rebate, excludes S models
    • 2019 EcoSport: $3,600 cashback rebate for SE models only
    • Above offers valid thru March 31st, 2020
  • Miami:
    • 2020 EcoSport: $1,000 cashback rebate
      • Offer valid thru March 31st, 2020
    • 2019 EcoSport: $2,000 cash + 0.9 percent APR for well-qualified buyers
      • Offer valid thru March 2nd, 2020.
  • Los Angeles:
    • 2020 EcoSport: $1,000 cashback rebate
      • Offer valid thru March 2nd, 2020.
    • 2019 EcoSport: $4,850 cashback rebate for SE models only
      • Offer valid thru March 31st, 2020

Interested parties should note that some of the above offers are only applicable to vehicles that have arrived at the dealer at least 61 days prior to the sale date. Since the incentives vary so greatly from market to market, we suggest visiting your preferred dealer for further details.

For reference, here are the 2019 and 2020 Ford EcoSport trim levels with their corresponding starting MSRPs, including the $1,095 destination charge and $645 acquisition fee:

2019 EcoSport:

  • S – $21,735
  • SE – $24,890
  • Titanium – $27,900
  • SES – $29,015

2020 EcoSport:

  • S – $22,225
  • SE – $25,190
  • Titanium – $28,005
  • SES – $29,120


  • Must take delivery from an authorized Ford dealer’s stock by March 31st, 2020, unless specified otherwise.
  • See dealer for details.
  • Incentive for the United States of America, unless otherwise specified.
  • Some customers may not qualify for this offer.
  • Residency restrictions apply.
  • Offer not available with special finance, lease, and some other offers.

We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. Ford Authority will not be held responsible for any misprints, typos or any other errors.

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance. Frank's a real jokester, too.

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