Ford EcoSport sales decreased in the United States and in Mexico, while increasing in Brazil during the fourth quarter of 2019.
Ford EcoSport Sales - Q4 2019 - United States
In the United States, Ford EcoSport deliveries totaled 14,051 units in Q4 2019, a decrease of about 12 percent compared to 16,038 units sold in Q4 2018.During the complete 2019 calendar year, EcoSport sales increased about 19 percent to 64,708 units.
MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
---|---|---|---|---|---|---|
ECOSPORT | -12.39% | 14,051 | 16,038 | +19.06% | 64,708 | 54,348 |
Ford EcoSport Sales - Q4 2019 - Mexico
In Mexico, Ford EcoSport deliveries totaled 959 units in Q4 2019, a decrease of about 37 percent compared to 1,520 units sold in Q4 2018.During the complete 2019 calendar year, EcoSport sales decreased about 13 percent to 4,235 units.
MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
---|---|---|---|---|---|---|
ECOSPORT | -36.91% | 959 | 1,520 | -12.61% | 4,235 | 4,846 |
Ford EcoSport Sales - Q4 2019 - Brazil
In Brazil, Ford EcoSport deliveries totaled 9,965 units in Q4 2019, an increase of about 5 percent compared to 9,481 units sold in Q4 2018.During the complete 2019 calendar year, EcoSport sales decreased about 1 percent to 34,206 units.
MODEL | Q4 2019 / Q4 2018 | Q4 2019 | Q4 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
---|---|---|---|---|---|---|
ECOSPORT | +5.10% | 9,965 | 9,481 | -0.84% | 34,206 | 34,497 |
Competitive Sales Comparison
Ford EcoSport sales performance during the fourth quarter of 2019 enabled the small crossover SUV to place in the seventh spot in its competitive set from a sales volume standpoint. Ahead of the EcoSport, in descending order, were the Jeep Compass, Chevrolet Trax (see Chevrolet Trax sales), Honda HR-V, Buick Encore (see Buick Encore sales), Jeep Renegade and the Hyundai Kona.
The Ford EcoSport outsold the Toyota C-HR, the new Nissan Kicks, Mitsubishi Outlander Sport, Kia Niro, Mazda CX-3, the all-new Hyundai Venue, Fiat 500X and the discontinued Nissan Juke.
Sales Numbers - Mainstream Subcompact Crossovers - Q4 2019 - United States
MODEL | Q4 19 / Q4 18 | Q4 19 | Q4 18 | Q4 19 SHARE | Q4 18 SHARE | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
---|---|---|---|---|---|---|---|---|
JEEP COMPASS | -13.59% | 33,263 | 38,493 | 15% | 19% | -15.91% | 143,934 | 171,167 |
CHEVROLET TRAX | +47.64% | 33,039 | 22,378 | 15% | 11% | +29.92% | 116,816 | 89,916 |
HONDA HR-V | +85.56% | 28,790 | 15,515 | 13% | 8% | +15.92% | 99,104 | 85,494 |
BUICK ENCORE | +22.17% | 28,497 | 23,326 | 13% | 12% | +10.02% | 102,402 | 93,073 |
JEEP RENEGADE | -8.72% | 19,615 | 21,488 | 9% | 11% | -20.79% | 76,885 | 97,062 |
HYUNDAI KONA | -2.35% | 18,188 | 18,625 | 8% | 9% | +55.71% | 73,326 | 47,090 |
FORD ECOSPORT | -12.39% | 14,051 | 16,038 | 6% | 8% | +19.06% | 64,708 | 54,348 |
TOYOTA C-HR | -4.77% | 11,153 | 11,712 | 5% | 6% | -1.43% | 48,930 | 49,642 |
NISSAN KICKS | -14.47% | 11,119 | 13,000 | 5% | 7% | +149.63% | 58,193 | 23,312 |
MITSUBISHI OUTLANDER SPORT | -3.25% | 7,494 | 7,746 | 3% | 4% | -14.07% | 33,644 | 39,153 |
KIA NIRO | +6.08% | 6,505 | 6,132 | 3% | 3% | -13.34% | 24,467 | 28,232 |
MAZDA CX-3 | +39.73% | 4,449 | 3,184 | 2% | 2% | -3.96% | 16,229 | 16,899 |
HYUNDAI VENUE | * | 1,077 | * | 0% | 0% | * | 1,077 | 0 |
FIAT 500X | -55.89% | 442 | 1,002 | 0% | 1% | -51.79% | 2,518 | 5,223 |
NISSAN JUKE | -93.75% | 1 | 16 | 0% | 0% | -98.50% | 11 | 731 |
TOTAL | +9.58% | 217,683 | 198,655 | +7.60% | 862,244 | 801,342 |
The mainstream subcompact crossover segment expanded 10 percent to 217,683 units during Q4 2019, with the Trax significantly outpacing that average growth rate.
The Ford Authority Take
Ford EcoSport sales underperformed the segment average during the fourth quarter of 2020, with the small crossover SUV seeing its share of the segment decline from 8 percent in Q4 2018 to 6 percent in Q4 2019. The EcoSport is a newcomer to the U.S., entering a very competitive segment against very attractive all-new rivals such as the Jeep Compass, Honda HR-V, Toyota C-HR, Nissan Kicks, as well as the Kia Niro and Hyundai Kona. In addition, GM is about to add all-new entries in this segment – the new Chevrolet Trailblazer and Buick Encore GX, which will complement the current Trax and Encore, respectively, while Hyundai and Kia are in the process of bringing to market the all-new Hyundai Venue and Kia Seltos that will complement the Kona and Niro, respectively. In that regard, the EcoSport has its work cut out for it, as it will be competing against much newer and (arguably) more attractive models in the space.
Going forward, we expect Ford EcoSport sales to continue ebbing and flowing as a result of a growing segment. However, we do not expect the EcoSport to be sold in significantly higher numbers or to substantially eat into the segment share of its direct rivals. The only way in which we see that taking place is if The Blue Oval offers substantially higher incentives on the vehicle. We also posit that the The Blue Oval would be significantly more competitive in its segment if it replaced the EcoSport with the new Ford Puma.
About The Numbers
- All percent change figures compared to Ford EcoSport Q2 2018 sales
- In the United States, there were 78 selling days in Q4 2019 and 77 selling days in Q4 2018
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
- China sales figures represent retail deliveries and not wholesales
- U.S. Ford Motor Company Q4 2019 sales results:
- U.S. Ford Q4 2019 sales results (Ford brand)
- U.S. Lincoln Q4 2019 sales results
- Ford Motor Company Brazil Q4 2019 sales results:
- Ford Brazil October 2019 sales results (Ford brand)
- Ford Brazil November 2019 sales results (Ford brand)
- Ford Brazil December 2019 sales results (Ford brand)
- Ford Motor Company Korea Q4 2019 sales results:
- Ford Motor Company Korea October 2019 sales results:
- Ford Korea October 2019 sales results
- Lincoln Korea October 2019 sales results
- Ford Motor Company Korea November 2019 sales results:
- Ford Korea November 2019 sales results
- Lincoln Korea November 2019 sales results
- Ford Motor Company Korea December 2019 sales results:
- Ford Korea December 2019 sales results
- Lincoln Korea December 2019 sales results
- Ford Motor Company Korea October 2019 sales results:
- Ford Motor Company Mexico Q4 2019 sales results:
- Ford Motor Company Mexico October 2019 sales results:
- Ford Mexico October 2019 sales results
- Lincoln Mexico October 2019 sales results
- Ford Motor Company Mexico November 2019 sales results:
- Ford Mexico November 2019 sales results
- Lincoln Mexico November 2019 sales results
- Ford Motor Company Mexico December 2019 sales results:
- Ford Mexico December 2019 sales results
- Lincoln Mexico December 2019 sales results
- Ford Motor Company Mexico October 2019 sales results:
Comments
Question, why does this article fail to list the sales of the Subaru Crosstrek ? It is my understanding that this vehicle is the one the segment leaders in sales… How did your miss this?
You are right. This should be on the charts.
I think the issue with the EcoSport is that it just doesn’t fit the market. It is not as refined as most, and the only strong point is that it does have better off-road chops. The design does not reflect this, and hopefully that will be addressed in the future. The price is also an issue (maybe due to shipping from India). I think Ford needs to offer two subcompact crossovers.
1. A city CUV this size added to the lineup starting at 18K for 2wd.
2. A more refined Crosstrek competitor than the EcoSport.
Not surprised by these sales numbers for the EcoSport! Why is Ford still selling this in America instead of the new Puma is beyond rational explanation. The EcoSport is simply not an attractive and competitive vehicle compared to the others in this segment. Ford would be wise in bringing us the Puma! This is a no brainer Ford..