Ford EcoSport Sales Decrease 12 Percent In Q4 2019

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Ford EcoSport sales decreased in the United States and in Mexico, while increasing in Brazil during the fourth quarter of 2019.

Ford EcoSport Sales - Q4 2019 - United States

In the United States, Ford EcoSport deliveries totaled 14,051 units in Q4 2019, a decrease of about 12 percent compared to 16,038 units sold in Q4 2018.

During the complete 2019 calendar year, EcoSport sales increased about 19 percent to 64,708 units.
MODEL Q4 2019 / Q4 2018 Q4 2019 Q4 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
ECOSPORT -12.39% 14,051 16,038 +19.06% 64,708 54,348

Ford EcoSport Sales - Q4 2019 - Mexico

In Mexico, Ford EcoSport deliveries totaled 959 units in Q4 2019, a decrease of about 37 percent compared to 1,520 units sold in Q4 2018.

During the complete 2019 calendar year, EcoSport sales decreased about 13 percent to 4,235 units.
MODEL Q4 2019 / Q4 2018 Q4 2019 Q4 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
ECOSPORT -36.91% 959 1,520 -12.61% 4,235 4,846

Ford EcoSport Sales - Q4 2019 - Brazil

In Brazil, Ford EcoSport deliveries totaled 9,965 units in Q4 2019, an increase of about 5 percent compared to 9,481 units sold in Q4 2018.

During the complete 2019 calendar year, EcoSport sales decreased about 1 percent to 34,206 units.
MODEL Q4 2019 / Q4 2018 Q4 2019 Q4 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
ECOSPORT +5.10% 9,965 9,481 -0.84% 34,206 34,497

Competitive Sales Comparison

Ford EcoSport sales performance during the fourth quarter of 2019 enabled the small crossover SUV to place in the seventh spot in its competitive set from a sales volume standpoint. Ahead of the EcoSport, in descending order, were the Jeep Compass, Chevrolet Trax (see Chevrolet Trax sales), Honda HR-V, Buick Encore (see Buick Encore sales), Jeep Renegade and the Hyundai Kona.

The Ford EcoSport outsold the Toyota C-HR, the new Nissan Kicks, Mitsubishi Outlander Sport, Kia Niro, Mazda CX-3, the all-new Hyundai Venue, Fiat 500X and the discontinued Nissan Juke.

Sales Numbers - Mainstream Subcompact Crossovers - Q4 2019 - United States

MODEL Q4 19 / Q4 18 Q4 19 Q4 18 Q4 19 SHARE Q4 18 SHARE YTD 19 / YTD 18 YTD 19 YTD 18
JEEP COMPASS -13.59% 33,263 38,493 15% 19% -15.91% 143,934 171,167
CHEVROLET TRAX +47.64% 33,039 22,378 15% 11% +29.92% 116,816 89,916
HONDA HR-V +85.56% 28,790 15,515 13% 8% +15.92% 99,104 85,494
BUICK ENCORE +22.17% 28,497 23,326 13% 12% +10.02% 102,402 93,073
JEEP RENEGADE -8.72% 19,615 21,488 9% 11% -20.79% 76,885 97,062
HYUNDAI KONA -2.35% 18,188 18,625 8% 9% +55.71% 73,326 47,090
FORD ECOSPORT -12.39% 14,051 16,038 6% 8% +19.06% 64,708 54,348
TOYOTA C-HR -4.77% 11,153 11,712 5% 6% -1.43% 48,930 49,642
NISSAN KICKS -14.47% 11,119 13,000 5% 7% +149.63% 58,193 23,312
MITSUBISHI OUTLANDER SPORT -3.25% 7,494 7,746 3% 4% -14.07% 33,644 39,153
KIA NIRO +6.08% 6,505 6,132 3% 3% -13.34% 24,467 28,232
MAZDA CX-3 +39.73% 4,449 3,184 2% 2% -3.96% 16,229 16,899
HYUNDAI VENUE * 1,077 * 0% 0% * 1,077 0
FIAT 500X -55.89% 442 1,002 0% 1% -51.79% 2,518 5,223
NISSAN JUKE -93.75% 1 16 0% 0% -98.50% 11 731
TOTAL +9.58% 217,683 198,655 +7.60% 862,244 801,342

The mainstream subcompact crossover segment expanded 10 percent to 217,683 units during Q4 2019, with the Trax significantly outpacing that average growth rate.

The Ford Authority Take

Ford EcoSport sales underperformed the segment average during the fourth quarter of 2020, with the small crossover SUV seeing its share of the segment decline from 8 percent in Q4 2018 to 6 percent in Q4 2019. The EcoSport is a newcomer to the U.S., entering a very competitive segment against very attractive all-new rivals such as the Jeep Compass, Honda HR-V, Toyota C-HR, Nissan Kicks, as well as the Kia Niro and Hyundai Kona. In addition, GM is about to add all-new entries in this segment – the new Chevrolet Trailblazer and Buick Encore GX, which will complement the current Trax and Encore, respectively, while Hyundai and Kia are in the process of bringing to market the all-new Hyundai Venue and Kia Seltos that will complement the Kona and Niro, respectively. In that regard, the EcoSport has its work cut out for it, as it will be competing against much newer and (arguably) more attractive models in the space.

Going forward, we expect Ford EcoSport sales to continue ebbing and flowing as a result of a growing segment. However, we do not expect the EcoSport to be sold in significantly higher numbers or to substantially eat into the segment share of its direct rivals. The only way in which we see that taking place is if The Blue Oval offers substantially higher incentives on the vehicle. We also posit that the The Blue Oval would be significantly more competitive in its segment if it replaced the EcoSport with the new Ford Puma.

About The Numbers

  • All percent change figures compared to Ford EcoSport Q2 2018 sales
  • In the United States, there were 78 selling days in Q4 2019 and 77 selling days in Q4 2018
  • South Korea sales figures reflect actual vehicle registrations rather than wholesales
  • China sales figures represent retail deliveries and not wholesales
Ford Motor Company Q4 2019 sales reports:
  • U.S. Ford Motor Company Q4 2019 sales results:
    • U.S. Ford Q4 2019 sales results (Ford brand)
    • U.S. Lincoln Q4 2019 sales results
  • Ford Motor Company Brazil Q4 2019 sales results:
  • Ford Motor Company Korea Q4 2019 sales results:
  • Ford Motor Company Mexico Q4 2019 sales results:
    • Ford Motor Company Mexico October 2019 sales results:
      • Ford Mexico October 2019 sales results
      • Lincoln Mexico October 2019 sales results
    • Ford Motor Company Mexico November 2019 sales results:
      • Ford Mexico November 2019 sales results
      • Lincoln Mexico November 2019 sales results
    • Ford Motor Company Mexico December 2019 sales results:
      • Ford Mexico December 2019 sales results
      • Lincoln Mexico December 2019 sales results
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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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3 Comments

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  1. Question, why does this article fail to list the sales of the Subaru Crosstrek ? It is my understanding that this vehicle is the one the segment leaders in sales… How did your miss this?

    • You are right. This should be on the charts.

      I think the issue with the EcoSport is that it just doesn’t fit the market. It is not as refined as most, and the only strong point is that it does have better off-road chops. The design does not reflect this, and hopefully that will be addressed in the future. The price is also an issue (maybe due to shipping from India). I think Ford needs to offer two subcompact crossovers.
      1. A city CUV this size added to the lineup starting at 18K for 2wd.
      2. A more refined Crosstrek competitor than the EcoSport.

  2. Not surprised by these sales numbers for the EcoSport! Why is Ford still selling this in America instead of the new Puma is beyond rational explanation. The EcoSport is simply not an attractive and competitive vehicle compared to the others in this segment. Ford would be wise in bringing us the Puma! This is a no brainer Ford..

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