Ford Authority

Ford Expedition Sales Jump 72 Percent In Q4 2019

Ford Expedition sales increased in the United States and in Mexico during the fourth quarter of 2019.

Ford Expedition Sales - Q4 2019 - United States

In the United States, Ford Expedition deliveries totaled 24,267 units in Q4 2019, an increase of about 72 percent compared to 14,140 units sold in Q4 2018.

During the complete 2019 calendar year, Expedition sales increased about 58 percent to 86,422 units.
MODEL Q4 2019 / Q4 2018 Q4 2019 Q4 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
EXPEDITION +71.62% 24,267 14,140 +58.11% 86,422 54,661

Ford Expedition Sales - Q4 2019 - Mexico

In Mexico, Ford Expedition deliveries totaled 265 units in Q4 2019, an increase of about 2 percent compared to 261 units sold in Q4 2018.

During the complete 2019 calendar year, Expedition sales decreased about 1 percent to 944 units.
MODEL Q4 2019 / Q4 2018 Q4 2019 Q4 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
EXPEDITION +1.53% 265 261 -1.36% 944 957

Competitive Sales Comparison

The increase in Ford Expedition sales volume during the fourth quarter of 2019 allowed the SUV family to become the best-selling individual nameplate in its competitive set. That said, it was still outpaced by combined sales of the Chevrolet Tahoe and Suburban sales, which together totaled 41,328 deliveries. Combining Tahoe and Suburban sales is the true, apples-to-apples way of comparing Expedition sales to those of its Chevrolet rivals. As such, the Tahoe/Suburban outsold the Expedition nearly two-fold (see running Chevy Tahoe sales and running Chevy Suburban sales).

Meanwhile, the GMC Yukon (including the extended-length Yukon XL) saw sales 20,966 units, which is about 3,300 less than that of the Expedition (GMC Yukon sales). Meanwhile, the Expedition outsold the remaining segment contenders – the Nissan Armada and Toyota Sequoia – by a significant margin.

Sales Numbers - Mainstream Full-Size SUVs - Q4 2019 - USA

MODEL Q4 19 / Q4 18 Q4 19 Q4 18 Q4 19 SHARE Q4 18 SHARE YTD 19 / YTD 18 YTD 19 YTD 18
FORD EXPEDITION +71.62% 24,267 14,140 28% 16% +58.11% 86,422 54,661
CHEVROLET TAHOE -14.56% 21,086 24,679 24% 28% -2.85% 101,189 104,153
GMC YUKON -17.35% 20,966 25,366 24% 28% -7.56% 74,673 80,784
CHEVROLET SUBURBAN -32.62% 10,242 15,200 12% 17% -14.36% 51,928 60,633
NISSAN ARMADA +6.37% 7,435 6,990 9% 8% -1.86% 32,044 32,650
TOYOTA SEQUOIA -10.28% 2,706 3,016 3% 3% -7.48% 10,289 11,121
TOTAL -3.01% 86,702 89,391 +3.65% 356,545 344,002

From a segment share standpoint, the Tahoe/Suburban accounted for a combined 36 percent share, followed by the 28 percent for the Expedition and the 24 percent for the GMC Yukon. The Armada and Sequoia trailed with 9 and 3 percent, respectively.

It’s very much worth noting that the Expedition posted far and away the highest percentage increase in sales volume in its segment. The only other vehicle in the segment to post a sales increase was the Nissan Armada, but its 6 percent growth was significantly less than that of the Expedition.

The full-size luxury SUV segment contracted 2.5 percent in Q4 2019 to 20,639 units.

The Ford Authority Take

The massive 72 percent increase in Ford Expedition sales volume is highly impressive and comes at just the opportune time, as the Expedition is the newest vehicle in its segment posed to capitalize on the ongoing growth in utilities. We believe that growing segment popularity, a competitive product, and ample availability enabled the Expedition to make the significant 72 percent jump in sales volume during the fourth quarter, thereby allowing Ford to chip away at GM’s dominant position in the space with the Tahoe/Suburban and Yukon/Yukon XL.

In addition, Ford may have also gained sales as a result of poor availability of GM’s Chevrolet and GMC offerings as a result of the UAW strike, which lasted 40 days and sapped many dealers of in-stock units of popular models. Meanwhile on the GM front, the automaker recently unveiled all-new versions of its full-size SUVs – the 2021 Tahoe, 2021 Suburban and 2021 Yukon. The new models will launch in the first half of the 2020 calendar year as 2021 model-year vehicles. Until that takes place, we expect Ford Expedition sales to continue growing as a result of the following factors:

  1. An ongoing shift in consumer behavior that favors utility vehicles like CUVs and SUVs
  2. A competitive, desirable and modern product offering
  3. The ability to meet increased demand thanks to a recent capacity expansion at the Ford Kentucky Truck Plant
  4. Lackluster availability of the GM’s all-new models during the initial model year

About The Numbers

  • All percent change figures compared to Ford Expedition sales in Q4 2018
  • In the United States, there were 76 selling days in Q4 2019 and 77 selling days in Q4 2018
  • Ford Expedition sales figures include sales for regular-length Expedition and extended-length Expedition MAX

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance. Frank's a real jokester, too.

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