Ford Authority

Ford Ranger Discount Drops Price By $2,750 In February 2020

Ford Ranger discount offers have been relatively conservative in months past, with most of the manufacturer incentives topping out at $1,000. This was the case in September and again in November. That’s no coincidence, given that Ford Ranger sales are quite hot, as the truck became the second best-selling model in its segment during Q4 2019.

However, Ford is running a relatively lucrative offer for select markets in February 2020. Some deals include a combined offer, comprised of both a cash back rebate and an interest-free offer. To note, before January 2020, we hadn’t seen such an offer since August 2019.

Ford Ranger discount offer in January 2020

Ford Ranger Discount Offers

Ford Ranger discount offers vary by market in February 2020. Below, we list the heftiest discounts in four major markets:

  • New York City:
    • 2019 Ranger: $2,750 total discount on any 2019 model
    • 2020 Ranger: Buyers can choose between 2.9 percent APR for 60 months or a $1,250 cashback rebate on any 2020 Ranger model
  • Detroit:
    • 2019 Ranger: $500 total discount on any 2019 model
    • 2020 Ranger: $500 total discount on any 2020 model
  • Miami
    • 2019 Ranger: $1,750 total discount on any 2019 model
    • 2020 Ranger: Buyers can choose between 2.9 percent APR for 60 months or a $1,250 cashback rebate on any 2020 Ranger model
  • Los Angeles:
    • 2019 Ranger offer I: $2,750 total discount on any 2019 model
    • 2019 Ranger offer II: 0 percent APR for 60 months + $1,500 trade assist cash for any 2019 Ranger model
    • 2020 Ranger: $2,750 total discount on any 2020 model

To clarify, all of the above Ford Ranger discount offers will expire after March 31st, 2020. Shoppers should also note that the discount applies to 2020 Ranger models in some markets, and 2019 Ranger models in others. Some incentives are also available for vehicles that have arrived at the dealer at least 61 days prior to the sale date, or require a trade-in vehicle. As such, we recommend visiting your preferred dealer for specific details.

For reference, here are the applicable 2019 and 2020 Ranger trim levels and their corresponding starting MSRPs, including the $1,195 destination charge (and $645 acquisition fee for 2020 models):

2019 Ranger:

  • XL – $25,495
  • XLT -$29,135
  • Lariat – $33,495

2020 Ranger:

  • XL – $26,250
  • XLT – $30,300
  • Lariat – $34,340

The $2,750 Ford Ranger discount reduces the starting price of a base 2019 Ranger XL to $22,745, while the XLT drops to $26,385, and the Lariat is cut to $30,745. On the other hand, the interest-free financing offer in the Los Angeles market extends the savings by thousands, though the amount depends on the final purchase price.


  • Must take delivery from an authorized Ford dealer’s stock by March 31st, 2020, unless specified otherwise.
  • See dealer for details.
  • Incentive for the United States of America, unless otherwise specified.
  • Some customers may not qualify for this offer.
  • Residency restrictions apply.
  • Offer not available with special finance, lease, and some other offers.

We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. Ford Authority will not be held responsible for any misprints, typos or any other errors.

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance. Frank's a real jokester, too.

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  1. trailhiker

    I am impressed by the Ranger.
    Knowing it was coming on an older platform, I did not expect it to look and drive as nice as it does. The powertrain is much more than adequate, pricing is reasonable, and it doesn’t look any more dated than the competition.
    For the next generation, I would like to see a trade off, with about two inches of bed being sacrificed for the equal addition to the cabin rear seat room.


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