Full-Size Ford SUV Sales Jumped 45 Percent In 2019

8 Comments

Sponsored Links

U.S. sales of full-size Ford SUVs – the Ford Expedition and Lincoln Navigator – jumped a whopping 45 percent to 29,722 units during the 2019 calendar year.

Ford Expedition sales jumped 58 percent to 86,422 units, while Lincoln Navigator sales grew 5 percent to 18,656 units. The results give FoMoCo a 24 percent market share of the U.S. full-size SUV segment.


Sales Numbers - FoMoCo Full-Size SUVs - 2019 - United States

MODEL Q4 19 / Q4 18 Q4 19 Q4 18 YTD 19 / YTD 18 YTD 19 YTD 18
FORD EXPEDITION +71.62% 24,267 14,140 +58.11% 86,422 54,661
LINCOLN NAVIGATOR +14.75% 5,455 4,754 +4.58% 18,656 17,839
TOTAL +57.31% 29,722 18,894 +44.94% 105,078 72,500

Despite the impressive jump in sales volume, Ford was outsold significantly by its cross-town rival, General Motors, by more than twice as many units. In fact, GM sold 158,146 more SUVs than Ford, while Ford sold 53,921 units more than Nissan and 86,535 units more than Toyota.

2015-2020 Chevrolet Tahoe


2015-2020 Chevrolet Suburban


2015-2020 GMC Yukon


2015-2020 Cadillac Escalade

At GM, sales of the Chevrolet Tahoe and Suburban, GMC Yukon and Yukon XL, as well as the Cadillac Escalade and Escalade ESV – fell seven percent to 263,214 units in 2019. Despite the drop, GM remained the best-selling purveyor of full-size SUVs during the 2019 calendar year. In addition, the automaker will launch all-new versions of its SUVs for the 2021 model year.

Sales Numbers - GM Full-Size SUVs - 2019 - United States

MODEL Q4 19 / Q4 18 Q4 19 Q4 18 YTD 19 / YTD 18 YTD 19 YTD 18
CHEVROLET TAHOE -14.56% 21,086 24,679 -2.85% 101,189 104,153
CHEVROLET SUBURBAN -32.62% 10,242 15,200 -14.36% 51,928 60,633
GMC YUKON -17.35% 20,966 25,366 -7.56% 74,673 80,784
CADILLAC ESCALADE -7.15% 8,889 9,573 -3.93% 35,424 36,872
TOTAL -18.22% 61,183 74,818 -6.81% 263,214 282,442
2020 Infiniti QX80


2020 Nissan Armada

Sales Numbers - Nissan Full-Size SUVs - 2019 - United States

MODEL Q4 19 / Q4 18 Q4 19 Q4 18 YTD 19 / YTD 18 YTD 19 YTD 18
NISSAN ARMADA +6.37% 7,435 6,990 -1.86% 32,044 32,650
INFINITI QX80 -15.78% 4,910 5,830 -0.49% 19,113 19,207
TOTAL -3.71% 12,345 12,820 -1.35% 51,157 51,857

Nissan full-size SUV sales decreased 1.35 percent to 51,157 units, with sales of the Nissan Armada down 1.86 percent to 32,044 units while Infiniti QX80 sales fell 0.5 percent to 19,113 units. The Nissan Armada competes with the Expedition while the Infiniti is a rival to the Lincoln Navigator.

Sales Numbers - Toyota Motor Co Full-Size SUVs - 2019 - United States

MODEL Q4 19 / Q4 18 Q4 19 Q4 18 YTD 19 / YTD 18 YTD 19 YTD 18
TOYOTA SEQUOIA -10.28% 2,706 3,016 -7.48% 10,289 11,121
TOYOTA LAND CRUISER +27.21% 1,150 904 +9.75% 3,536 3,222
LEXUS LX +36.05% 1,385 1,018 -0.74% 4,718 4,753
TOTAL +6.14% 5,241 4,938 -2.90% 18,543 19,096

Toyota full-size SUV sales fell 2.9 percent to 18,543 units during the 2019 calendar year, with the recently-refreshed Toyota Sequoia seeing a 7 percent decrease to 10,289 units while the Toyota Land Cruiser gained 10 percent to 3,536 units. Lexus LX sales saw a 1 percent decrease to 4,718 units.

Sales Numbers - Full-Size SUVs - 2019 Calendar Year - United States

MODEL Q4 19 / Q4 18 Q4 19 Q4 18 YTD 19 / YTD 18 YTD 19 YTD 18 YTD 19 SHARE YTD 18 SHARE
CHEVROLET TAHOE -14.56% 21,086 24,679 -2.85% 101,189 104,153 23% 24%
CHEVROLET SUBURBAN -32.62% 10,242 15,200 -14.36% 51,928 60,633 12% 14%
GMC YUKON -17.35% 20,966 25,366 -7.56% 74,673 80,784 17% 19%
CADILLAC ESCALADE -7.15% 8,889 9,573 -3.93% 35,424 36,872 8% 9%
FORD EXPEDITION +71.62% 24,267 14,140 +58.11% 86,422 54,661 20% 13%
LINCOLN NAVIGATOR +14.75% 5,455 4,754 +4.58% 18,656 17,839 4% 4%
NISSAN ARMADA +6.37% 7,435 6,990 -1.86% 32,044 32,650 7% 8%
INFINITI QX80 -15.78% 4,910 5,830 -0.49% 19,113 19,207 4% 5%
TOYOTA SEQUOIA -10.28% 2,706 3,016 -7.48% 10,289 11,121 2% 3%
TOYOTA LAND CRUISER +27.21% 1,150 904 +9.75% 3,536 3,222 1% 1%
LEXUS LX +36.05% 1,385 1,018 -0.74% 4,718 4,753 1% 1%
TOTAL -2.67% 108,491 111,470 +2.84% 437,992 425,895

Overall U.S. full-size SUV sales increased 2.84 percent to 437,992 units during the 2019 calendar year. The figure would have likely been even higher had it not been for GM running into two production issues with all four of its nameplates.

Full-size SUV are often regarded as carrying the highest margins for their respective automakers due to high transaction prices and relatively low build costs. As such, the Expedition and Navigator are vital to Ford’s bottom line, while also giving the Dearborn-based automaker the ability to add another profitable part of its business besides the F-Series cash cow.

We expect sales of full-size Ford SUVs to continue growing during the 2020 calendar year, so long as the Ford Kentucky Truck plant in Louisville can keep up with demand at both the retail and fleet levels. Incidentally, The Blue Oval had to increase capacity at the plant in order to keep up with demand when the vehicles were initially released for the 2018 model year. As such, sales volume of both the Expedition and Navigator would have been even lower had Ford not added the additional capacity.

Subscribe to Ford Authority for more Ford Expedition news, Lincoln news, Lincoln Navigator news, and around-the-clock Ford news coverage.

Sponsored Links

Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

Sponsored Links

8 Comments

Leave a Reply
  1. I think the ford and Lincoln are the best looking full size suv out there still despite GMC comeing out with new designs to me they don’t look nice a bit of a mess at the front end.And Ford’s ecoboost engine simply is outstanding and if mantained correctly nearly bomb proof.

    • Im sorry but you are way off. The expedition and navigator already look boring and dated. They never looked good, even when they were brand new back in 2018.

      GM will wipe the floor with the Ford models and Ford will be scrambling to pick up the pieces. Ford needs to make better looking models… they didn’t try hard enough with these. The new GM models look amazing and have a ton of interest. And if you want an indestructible engine, a small block V8 is the way to go.

    • You mean much like how Ford outsells two GM truck models with one – the F-Series?

      Ford has already proven that it can sell more units of one model that other brands need two or more.

  2. I have stated it a few times, GM just holds on to the model too long before a total redesign in chassis and body comes out. Part of Fords gain is it’s a new vehicle. A GM owner wants to replace his vehicle and if that person goes to the GM dealer, it is nearly the same vehicle they are trading in or leasing. Both SUV lines are awesome in there own ways, nothing wrong with them, therefore, looks, style and quality ride high.

    • Whatever you stated doesn’t really align with reality. GM takes calculated moves. It knows exactly how long it can keep a model on the market without seeing decreases in sales volume. The only reason that GM saw sales drop in 2019 is that the plant had 5 weeks of total downtime last year.

      GM’s models had been on the market for five years. The current expedition and Navi will be around for longer than that.

Leave a Reply

Your email address will not be published. Required fields are marked *

Ford Debuts Mustang Mach-E To The European Public

Ford Dealership Teams With A High School To Find Service Technicians