U.S. sales of full-size Ford SUVs – the Ford Expedition and Lincoln Navigator – jumped a whopping 45 percent to 29,722 units during the 2019 calendar year.
Ford Expedition sales jumped 58 percent to 86,422 units, while Lincoln Navigator sales grew 5 percent to 18,656 units. The results give FoMoCo a 24 percent market share of the U.S. full-size SUV segment.
Sales Numbers - FoMoCo Full-Size SUVs - 2019 - United States
| MODEL | Q4 19 / Q4 18 | Q4 19 | Q4 18 | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
|---|---|---|---|---|---|---|
| FORD EXPEDITION | +71.62% | 24,267 | 14,140 | +58.11% | 86,422 | 54,661 |
| LINCOLN NAVIGATOR | +14.75% | 5,455 | 4,754 | +4.58% | 18,656 | 17,839 |
| TOTAL | +57.31% | 29,722 | 18,894 | +44.94% | 105,078 | 72,500 |
Despite the impressive jump in sales volume, Ford was outsold significantly by its cross-town rival, General Motors, by more than twice as many units. In fact, GM sold 158,146 more SUVs than Ford, while Ford sold 53,921 units more than Nissan and 86,535 units more than Toyota.
2015-2020 Chevrolet Tahoe
2015-2020 Chevrolet Suburban
2015-2020 GMC Yukon
2015-2020 Cadillac Escalade
At GM, sales of the Chevrolet Tahoe and Suburban, GMC Yukon and Yukon XL, as well as the Cadillac Escalade and Escalade ESV – fell seven percent to 263,214 units in 2019. Despite the drop, GM remained the best-selling purveyor of full-size SUVs during the 2019 calendar year. In addition, the automaker will launch all-new versions of its SUVs for the 2021 model year.
Sales Numbers - GM Full-Size SUVs - 2019 - United States
| MODEL | Q4 19 / Q4 18 | Q4 19 | Q4 18 | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
|---|---|---|---|---|---|---|
| CHEVROLET TAHOE | -14.56% | 21,086 | 24,679 | -2.85% | 101,189 | 104,153 |
| CHEVROLET SUBURBAN | -32.62% | 10,242 | 15,200 | -14.36% | 51,928 | 60,633 |
| GMC YUKON | -17.35% | 20,966 | 25,366 | -7.56% | 74,673 | 80,784 |
| CADILLAC ESCALADE | -7.15% | 8,889 | 9,573 | -3.93% | 35,424 | 36,872 |
| TOTAL | -18.22% | 61,183 | 74,818 | -6.81% | 263,214 | 282,442 |
2020 Infiniti QX80
2020 Nissan Armada
Sales Numbers - Nissan Full-Size SUVs - 2019 - United States
| MODEL | Q4 19 / Q4 18 | Q4 19 | Q4 18 | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
|---|---|---|---|---|---|---|
| NISSAN ARMADA | +6.37% | 7,435 | 6,990 | -1.86% | 32,044 | 32,650 |
| INFINITI QX80 | -15.78% | 4,910 | 5,830 | -0.49% | 19,113 | 19,207 |
| TOTAL | -3.71% | 12,345 | 12,820 | -1.35% | 51,157 | 51,857 |
Nissan full-size SUV sales decreased 1.35 percent to 51,157 units, with sales of the Nissan Armada down 1.86 percent to 32,044 units while Infiniti QX80 sales fell 0.5 percent to 19,113 units. The Nissan Armada competes with the Expedition while the Infiniti is a rival to the Lincoln Navigator.
2020 Toyota Sequoia
2020 Toyota Land Cruiser
2020 Lexus LX570
Sales Numbers - Toyota Motor Co Full-Size SUVs - 2019 - United States
| MODEL | Q4 19 / Q4 18 | Q4 19 | Q4 18 | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
|---|---|---|---|---|---|---|
| TOYOTA SEQUOIA | -10.28% | 2,706 | 3,016 | -7.48% | 10,289 | 11,121 |
| TOYOTA LAND CRUISER | +27.21% | 1,150 | 904 | +9.75% | 3,536 | 3,222 |
| LEXUS LX | +36.05% | 1,385 | 1,018 | -0.74% | 4,718 | 4,753 |
| TOTAL | +6.14% | 5,241 | 4,938 | -2.90% | 18,543 | 19,096 |
Toyota full-size SUV sales fell 2.9 percent to 18,543 units during the 2019 calendar year, with the recently-refreshed Toyota Sequoia seeing a 7 percent decrease to 10,289 units while the Toyota Land Cruiser gained 10 percent to 3,536 units. Lexus LX sales saw a 1 percent decrease to 4,718 units.
Sales Numbers - Full-Size SUVs - 2019 Calendar Year - United States
| MODEL | Q4 19 / Q4 18 | Q4 19 | Q4 18 | YTD 19 / YTD 18 | YTD 19 | YTD 18 | YTD 19 SHARE | YTD 18 SHARE |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET TAHOE | -14.56% | 21,086 | 24,679 | -2.85% | 101,189 | 104,153 | 23% | 24% |
| CHEVROLET SUBURBAN | -32.62% | 10,242 | 15,200 | -14.36% | 51,928 | 60,633 | 12% | 14% |
| GMC YUKON | -17.35% | 20,966 | 25,366 | -7.56% | 74,673 | 80,784 | 17% | 19% |
| CADILLAC ESCALADE | -7.15% | 8,889 | 9,573 | -3.93% | 35,424 | 36,872 | 8% | 9% |
| FORD EXPEDITION | +71.62% | 24,267 | 14,140 | +58.11% | 86,422 | 54,661 | 20% | 13% |
| LINCOLN NAVIGATOR | +14.75% | 5,455 | 4,754 | +4.58% | 18,656 | 17,839 | 4% | 4% |
| NISSAN ARMADA | +6.37% | 7,435 | 6,990 | -1.86% | 32,044 | 32,650 | 7% | 8% |
| INFINITI QX80 | -15.78% | 4,910 | 5,830 | -0.49% | 19,113 | 19,207 | 4% | 5% |
| TOYOTA SEQUOIA | -10.28% | 2,706 | 3,016 | -7.48% | 10,289 | 11,121 | 2% | 3% |
| TOYOTA LAND CRUISER | +27.21% | 1,150 | 904 | +9.75% | 3,536 | 3,222 | 1% | 1% |
| LEXUS LX | +36.05% | 1,385 | 1,018 | -0.74% | 4,718 | 4,753 | 1% | 1% |
| TOTAL | -2.67% | 108,491 | 111,470 | +2.84% | 437,992 | 425,895 |
Overall U.S. full-size SUV sales increased 2.84 percent to 437,992 units during the 2019 calendar year. The figure would have likely been even higher had it not been for GM running into two production issues with all four of its nameplates.
Full-size SUV are often regarded as carrying the highest margins for their respective automakers due to high transaction prices and relatively low build costs. As such, the Expedition and Navigator are vital to Ford’s bottom line, while also giving the Dearborn-based automaker the ability to add another profitable part of its business besides the F-Series cash cow.
We expect sales of full-size Ford SUVs to continue growing during the 2020 calendar year, so long as the Ford Kentucky Truck plant in Louisville can keep up with demand at both the retail and fleet levels. Incidentally, The Blue Oval had to increase capacity at the plant in order to keep up with demand when the vehicles were initially released for the 2018 model year. As such, sales volume of both the Expedition and Navigator would have been even lower had Ford not added the additional capacity.
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Comments
I think the ford and Lincoln are the best looking full size suv out there still despite GMC comeing out with new designs to me they don’t look nice a bit of a mess at the front end.And Ford’s ecoboost engine simply is outstanding and if mantained correctly nearly bomb proof.
Im sorry but you are way off. The expedition and navigator already look boring and dated. They never looked good, even when they were brand new back in 2018.
GM will wipe the floor with the Ford models and Ford will be scrambling to pick up the pieces. Ford needs to make better looking models… they didn’t try hard enough with these. The new GM models look amazing and have a ton of interest. And if you want an indestructible engine, a small block V8 is the way to go.
And ford should not worry about trying to beat GMC/cadillact as they have four models combined compared to Ford’s two so I really don’t see how they can get the numbers to beat them.
You mean much like how Ford outsells two GM truck models with one – the F-Series?
Ford has already proven that it can sell more units of one model that other brands need two or more.
I have stated it a few times, GM just holds on to the model too long before a total redesign in chassis and body comes out. Part of Fords gain is it’s a new vehicle. A GM owner wants to replace his vehicle and if that person goes to the GM dealer, it is nearly the same vehicle they are trading in or leasing. Both SUV lines are awesome in there own ways, nothing wrong with them, therefore, looks, style and quality ride high.
Whatever you stated doesn’t really align with reality. GM takes calculated moves. It knows exactly how long it can keep a model on the market without seeing decreases in sales volume. The only reason that GM saw sales drop in 2019 is that the plant had 5 weeks of total downtime last year.
GM’s models had been on the market for five years. The current expedition and Navi will be around for longer than that.
The Expedition looks so nice. It is solid and subtle, with just the right balance of boldness and luxury.