Lincoln Canada has announced that it has no immediate plans to separate its Lincoln and Ford stores. In the U.S., Ford and Lincoln stores have been separated, with Lincoln stores becoming stand alone in most areas. Lincoln Canada director Helen Jackson says that the luxury brand remains focused on offering a premium experience to customers in existing dual-franchise storefronts.
The decision to keep the stores together comes even though Cadillac Canada has opened five standalone stores in the last two years in Canada. Jackson says that they believe they can continue to see the Lincoln brand reach its potential in its current format. One key reason for keeping the stores together for Lincoln is “many shared services” between the Ford and Lincoln operations, like service.
corsair
However, Jackson says that the client will certainly experience a separate brand experience between Lincoln and Ford. The Lincoln customers will interact with dedicated staff in shared dealerships and receive home or office pick-up and delivery. Lincoln customers also get the use of a courtesy vehicle for service appointments.
Lincoln Canada offers pick-up and delivery services for all 2018 model year or newer vehicles. Jackson notes that many dealers offer those services for older Lincoln models as well. Lincoln is doing well in Canada, or at least better than some of the other brands out there. Overall, luxury vehicle sales were down 4.2 percent in 2019, but Lincoln saw growth of 5.8 percent in Canada over the same period. Lincoln does trail other brands in total sales volume with 8,679 units sold in Canada last year compared to 8,197 the year before. The Lincoln Corsair was recently named a 10 best interior under $50,000 in the U.S.
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Source: Automotive News Canada
Comments
I believe that all Ford dealers should sell Lincolns also, as they did with Mercury in the past. Here in Puerto Rico, the solo Lincoln dealer is too aggressive and even abusive with their customers. Yet there are many Ford dealers, and my present dealer is now selling Lincolns, too. I have a 2014 Ford Fusion Hybrid, and its only expense, other than gasoline, is an annual oil change. That oil filter is the only part replaced after five years! If I wish to buy a Lincoln, I will buy it from my Ford dealer.
Together is best, especially in smaller markets.
In smaller towns might be ok but in city settings Lincoln should & need to be stand alone dealers like Cadillac, Lexus or Mercedes Benz
Would like to see my Lincoln dealer have a larger showroom, but they are selling here fast. Just purchased a Corsair for my wife they had just rolled it into the showroom only to take it out. Not much for stock either.