Ford surprised many when it discontinued all its cars in North America except for the Mustang. Lincoln’s dealer council is worried the automaker will also drop all the sedans from its lineup. Sales numbers show that the Lincoln MKZ and the Lincoln Continental don’t sell in huge numbers, but the Lincoln dealer council doesn’t want Ford to walk away from sedans just yet. Tom Lynch, chairman of the Lincoln National Dealer Council, which represents Lincoln dealers around the country, says that the Council continues to talk to the company about needing to be in the sedan business.
Lynch notes that “you only have to look at Tesla” to see that if you produce a strong product, people will buy it. Many would agree, if you make cars that people want, not necessarily the cars the automaker wants to build, consumers are still interested in cars. Ford rather proved that there is still a market for entry-level cars when it discontinued all its vehicles in that segment and pushed many buyers to Asian brands like Hyundai and Toyota. There are still many luxury sedans on the market from BMW, Mercedes, Tesla, and Cadillac.
Lynch admits he’s not sure what the future of cars looks like for Lincoln. Sales of the mid-size Lincoln MKZ sedan declined 11 percent in 2019 to 17,725 units. Sales for the iconic Lincoln Continental declined 25 percent to 6,586 units. Lincoln did introduce the 2020 Continental Coach Door Edition in extremely limited numbers last year that generated a lot of buzz and sold out quickly. It was a car that people wanted.
The Coach Door Edition had rear suicide doors and aimed at people who prefer to be driven. The sedan started at $115,470. Lincoln dealers may be out of luck as Lincoln has already stated that it will discontinue the MKZ this year, and reports indicate the Continental will go out of production in 2021.
Source: Automotive News