Lincoln Motor Company Insure Links Connected Vehicle Owners To Cheaper Insurance

Lincoln has announced a new method for buyers of 2020 Lincoln vehicles to get cheaper automotive insurance for the new vehicle. The service is called Lincoln Motor Company Insure and is a partnership with Nationwide insurance that uses vehicle connectivity inside the car to allow drivers to take advantage of usage-based insurance benefits to save up to 40 percent on their premiums. Lincoln says that registering for Lincoln Motor Company Insure is done using the Lincoln Way app by filling out a form.

Much of the data about the vehicle required in the form is pre-populated to make signing up for the insurance plan as easy as possible. Lincoln says that the goal of its new insurance program is to help buyers of 2020 Lincoln vehicles determine if they are getting the best price on insurance. Lincoln says that the new insurance plan is one of the ways it’s trying to improve the customer experience.

When owners of qualifying vehicles log onto the Lincoln Way app and register for the insurance plans, they are consenting to be enrolled in the Nationwide SmartRide usage-based insurance program. They also agree to have vehicle connectivity data shared with Nationwide for the initial six-month policy. Data is sent to Nationwide through the embedded vehicle modem, eliminating the need to use a special app or plug-in device with their vehicles. The potential to earn a 40 percent discount on the plan is available and is applied when the policy is renewed.

Those who purchase a plan through Insure get access to Nationwide standard Accident Forgiveness option and crash repairs using genuine Lincoln parts. Customers in 39 states are eligible for the insurance plan including owners who live in Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Maine, Maryland, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin and Washington, D.C. Lincoln promises that other states are plan to be added over time. Qualifying 2020 Lincoln vehicles include the 2020 Lincoln Aviator, MKZ, Corsair, Nautilus, and Navigator. Ford announced a similar program for its qualifying connected 2020 vehicles a couple of days ago.

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