A letter sent to dealers has surfaced that shows pricing on the popular Lincoln Navigator will increase this month. The price increase isn’t particularly significant, with a gain of up to $365. While that doesn’t sound like much of a price increase, it’s worth noting the Navigator is now priced higher than ever before.
As of February 17, pricing on the 2020 Navigator starts at $77,480 after the destination fee is added. Buyers looking for the Navigator L Black Label will pay $101,630 with the destination charge. That high-end version is the one with the price up by $365. Lincoln has pushed prices for the Navigator up significantly in recent years, and despite the price increases, the full-size SUV is more popular than ever.
The significant price gains came with the current generation Navigator introduction back in 2018. When the current-generation Navigator bowed in, Lincoln raised its price by $8500 compared to the outgoing generation. The price was hiked up another $600 before a year had passed since the Navigator’s introduction. In 2019, prices again went up by as much as $3500 for some models. When 2020 rolled around, Lincoln crammed more standard equipment into the Navigator but again raised prices to the tune of $2620.
It’s also worth noting that those cross-shopping Lincoln and Cadillac vehicles will be able to get a Cadillac Escalade in its highest-level trim for about $2000 less than the Navigator L Black Label. Another interesting factoid about the full-size SUV market is that as Lincoln is increasing prices, Cadillac has been cutting prices on its Escalade. Top-of-the-line models have seen prices decline by up to $2000. Lincoln does often offer some significant discounts and impressive financing offers for the Navigator. Last month the vehicle was $2000 off, or buyers could choose zero-percent financing.