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Ford And The Kentucky Derby Enter Multiyear Sponsorship Deal: Video
Ford and the Kentucky Derby have announced that they have entered into a multiyear deal that will see Ford as a partner for Churchill Downs and the Kentucky Derby. Churchill Downs is the location of the iconic horse race that has been held for many years. 2020 marks the 146th running of the event.
Ford says that both it and the Derby champions “embody the strength, tradition, and horsepower that makes each brand proudly American.” The Kentucky Derby is the longest-running sporting event in the U.S. and is one of the most iconic races of the year. Ford says that the new 2020 Ford F-Series Super Duty will serve as the featured vehicle of the 146th running of the Kentucky Derby on Saturday, May 2nd, 2020.
Ford is a big part of the Kentucky community with both the Louisville Assembly Plant and the Kentucky Truck Plant operating “in the backyard” of Churchill Downs. Ford is investing $900 million into the Kentucky Truck Plant. Kevin Flanery, Churchill Downs president, notes that many of the breeders use Ford Super Duty trucks to transport their horses and other cargo.
Ford will have the official truck, non-luxury SUV, car, and van of Churchill Downs and the Derby. Ford is hosting special access for FordPass Rewards members and celebrations for active duty and veterans of the armed forces. Ford will also host a Ford Day during the 2020 racing season granting employees and guests free admission to the track for the day. Ford is also giving each Kentucky Oaks and Derby Horse owner a Ford Explorer to use during the event.