Ford COO Jim Farley Says That Connectivity Is A Big Bet

Sponsored Links

Recently Jim Farley was promoted to chief operating officer for Ford Motor Company. The Ford COO promotion bought a huge raise to the tune of millions of dollars in additional compensation for Farley. He is in charge of many projects with Ford, including connectivity.

Farley recently stated that Ford is developing “a completely new muscle” in the form of connectivity using data transmitted via the integrated modems that are inside most 2020 model year Ford and Lincoln vehicles. Data from those modems will help Ford to understand more about what its customers want, according to Farley. The Ford COO says he is more excited about connectivity than he is in the next design trend. One significant potential benefit for Ford, particularly in light of frequent recalls and problems with the first batch of 2020 Ford Explorer vehicles, is that Farley says connectivity will allow the automaker to catch potential problems “in hours instead of months.”

farley

Sponsored Links

The modems can also provide Ford data on features and options consumers use most to potentially allow the automaker to drop features that customers don’t use and reduce the price of cars. Soaring new car prices is among the reasons that many shoppers are turning to the used car market today. Knowing which features consumers use the most would also allow Ford to better target marketing to tout the features people want rather than what the automaker believes they want.

Connectivity could allow Ford to target its advertising dollars better. Another connectivity feature that Ford is already taking advantage of has to do with sharing data with third parties, such as insurance companies. Ford has agreements in place of several insurance companies, including Nationwide, via Ford Insure. Ford will undoubtedly be looking to monetize data vehicles connect in the future as an alternate revenue stream.

Subscribe to Ford Authority for around-the-clock Ford news coverage.

Sponsored Links

Source: Forbes

Sponsored Links

Subscribe to Ford Authority
For around-the-clock Ford news coverage


We'll send you one email per day with the latest Ford updates.

It's totally free.

  • Want to see your Ford vehicle or build featured on Ford Authority? We welcome your submissions. See here for details. ×

Written by Shane McGlaun

Shane is a car guy with a fondness for Mustangs and off-roading.

Sponsored Links

2 Comments

Leave a Reply
  1. This guy is clueless! Just build good cars that perform well, are assembled well and are fun to drive and stop worrying about this nonsense.

  2. Maybe a dating app between scooter riders—?? Build cars and an Explorer that EVERY write up says : Cheapest interior in the market—— and Kia gets praises —

Leave a Reply

Your email address will not be published. Required fields are marked *

Ford And The Kentucky Derby Enter Multiyear Sponsorship Deal: Video

Frozen Ford Door Lock Lawsuit Settled