Ford Ranger Discount Cuts Price By $3,750 In March 2020

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Ford Ranger discount offers were relatively lucrative for select markets in February, following a streak of relatively conservative incentives in prior months. Before February, most of the manufacturer incentives for the Ranger topped out at $1,000 – as was the case in September and again in November. That’s no coincidence, given that Ford Ranger sales are quite hot, as the truck became the second best-selling model in its segment during Q4 2019.

Now, for the month of March, Ford has introduced a new offer, comprised of both a cash back rebate and an interest-free offer. To note, before January 2020, we hadn’t seen such an offer since August 2019.

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Ford Ranger Discount Offers

Ford Ranger discount offers vary by market in March 2020. Below, we list the heftiest discounts in four major U.S. markets:

  • New York City:
    • 2019 Ranger: $3,750 total discount on any 2019 model
    • 2020 Ranger: buyers can choose between two offers:
      • 2.9 percent APR for 60 months, or
      • $1,250 cashback rebate
  • Detroit:
    • 2019 Ranger: $2,250 total discount on any 2019 model
    • 2020 Ranger: $3,750 total discount on any 2020 model
  • Miami
    • 2019 Ranger: $3,000 total discount on 2019 XLT models
    • 2020 Ranger: buyers can choose between two offers:
      • 2.9 percent APR for 60 months, or
      • $1,250 cashback rebate
  • Los Angeles:
    • 2019 Ranger: $2,750 total discount on any 2019 model
    • 2020 Ranger: $2,750 total discount on any 2020 model

To clarify, all of the above Ford Ranger discount offers will expire after March 31st, 2020. Shoppers should also note that the discount applies to 2020 Ranger models in some markets, and 2019 Ranger models in others. Some incentives are also available only on vehicles that have arrived at the dealer at least 61 days prior to the sale date, or require a trade-in. As such, we recommend visiting your preferred dealer for specific details.

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For reference, here are the applicable 2019 and 2020 Ranger trim levels and their corresponding starting MSRPs, including the $1,195 destination charge:

2019 Ranger:

  • XL – $25,495
  • XLT -$29,135
  • Lariat – $33,495


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2020 Ranger:

  • XL – $26,250
  • XLT – $30,300
  • Lariat – $34,340

The $2,750 Ford Ranger discount reduces the starting price of a base 2019 Ranger XL to $22,745, while the XLT drops to $26,385, and the Lariat is cut to $30,745. On the other hand, the interest-free financing offer in the Los Angeles market extends the savings by thousands, though the amount depends on the final purchase price.

Disclaimers

  • Must take delivery from an authorized Ford dealer’s stock by March 31st, 2020, unless specified otherwise.
  • See dealer for details.
  • Incentive for the United States of America, unless otherwise specified.
  • Some customers may not qualify for this offer.
  • Residency restrictions apply.
  • Offer not available with special finance, lease, and some other offers.

We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. Ford Authority will not be held responsible for any misprints, typos or any other errors.

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Written by Francisco Cruz

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance.

Frank's a real jokester, too.

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