Ford Motor Company has filed to trademark “Wolftrak” with the European Union Intellectual Property Office (EUIPO), Ford Authority has learned.
Filed on March 16th, 2020 and assigned serial number 018211325, the application lists the following goods and services category:
Motor vehicles, namely, automobiles, pick-up trucks, electric vehicles, sport utility vehicles, off-road vehicles, and their structural parts.
The Ford Authority Take
The Ford Wolfrak trademark filing piques our interest, since it is similar to the Wildtrak name the Dearborn-based automaker currently uses for a variant of the Ranger midsize pickup truck.
The Ranger Wildtrak started out as a special edition of the Ranger in select international markets such as Australia and parts of Africa. Today, it is a full-fledged trim level based on the four-wheel-drive Super Crew cab. The Ranger Wildtrak differentiates itself from other Ranger models via a model-specific grille finished in dark gray, along with model-specific wheels and other exterior and interior trim components. Though offered in various colors, the Ranger Wildtrak also features a model-specific hue called Pride Orange as well as Wildtrak badging on the lower end of the front doors. In Australia, the Ranger Wildtrak slots between the XLT and Raptor models as the Ranger’s mid-level trim.
We have seen a few outlets speculate that The Blue Oval has filed to trademark the name for use as a trim level on the upcoming Ford Bronco. We do not believe this to be the case, since this filing was made in Europe, a market that isn’t expected to receive the Bronco. However, in the case that Ford has changed its mind, it wouldn’t make sense for it to file the Wolftrak application in Europe before doing so in its home market, since the U.S. will be the very first market where the reborn Bronco will launch – as the body-on-frame 2021 Bronco (available in four-door, two-door, and pickup truck body styles) as well as the unibody Bronco Sport.
As such, we posit that Ford has other plans for the Wolftrak name, perhaps as yet another variant for the Ranger, or perhaps another model – but not the Bronco.
We’ll keep our ears to the ground on this one and provide any updates, so be sure to subscribe to Ford Authority for more Ford Bronco news, Ford Ranger news, Ford trademark news, for ongoing Ford news coverage.