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Lincoln MKZ Sales Fall 17 Percent In Q4 2019

Lincoln MKZ
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Lincoln MKZ sales decreased in the United States and Mexico while increasing in South Korea during the fourth quarter of 2019.

Lincoln MKZ Sales - Q4 2019 - United States

In the United States, Lincoln MKZ deliveries totaled 4,080 units in Q4 2019, a decrease of about 17 percent compared to 4,931 units sold in Q4 2018.

During the complete 2019 calendar year, MKZ sales decreased about 11 percent to 17,725 units.
MODEL Q4 2019 / Q4 2018 Q4 2019 Q4 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
MKZ -17.26% 4,080 4,931 -10.71% 17,725 19,852

Lincoln MKZ Sales - Q4 2019 - Mexico

In Mexico, Lincoln MKZ deliveries totaled 40 units in Q4 2019, a decrease of about 37 percent compared to 63 units sold in Q4 2018.

During the complete 2019 calendar year, MKZ sales decreased about 33 percent to 144 units.
MODEL Q4 2019 / Q4 2018 Q4 2019 Q4 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
MKZ -36.51% 40 63 -33.33% 144 216

Lincoln MKZ Sales - Q4 2019 - South Korea

In South Korea, Lincoln MKZ deliveries totaled 265 units in Q4 2019, an increase of about 20 percent compared to 221 units sold in Q4 2018.

During the complete 2019 calendar year, MKZ sales decreased about 6 percent to 931 units.
MODEL Q4 2019 / Q4 2018 Q4 2019 Q4 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
MKZ +19.91% 265 221 -5.58% 931 986

Competitive Sales Comparison

Lincoln MKZ sales during the fourth quarter of 2019 leaves the midsize premium sedan in second place in its competitive set, behind the Lexus ES and ahead of its cross-town rival, the Buick LaCrosse (see Buick LaCrosse sales), which has already been discontinued.

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In addition, Lincoln MKZ sales fell slightly more than the segment average during the quarter. Despite that, the MKZ saw its segment share remain at 23 percent.

Sales Numbers - Large Premium Comfort Sedans - Q4 2019 - United States

MODEL Q4 19 / Q4 18 Q4 19 Q4 18 Q4 19 SHARE Q4 18 SHARE YTD 19 / YTD 18 YTD 19 YTD 18
LEXUS ES -4.94% 13,440 14,138 75% 67% +5.88% 51,336 48,484
LINCOLN MKZ -17.26% 4,080 4,931 23% 23% -10.71% 17,725 19,852
BUICK LACROSSE -78.14% 463 2,118 3% 10% -53.37% 7,241 15,527
TOTAL -15.12% 17,983 21,187 -9.02% 76,302 83,863

The midsize premium comfort sedan segment contracted 15 percent to 17,983 units in Q4 2019.

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The Ford Authority Take

We attribute the continuously disappointing Lincoln MKZ sales results to the ongoing change in consumer dynamics, wherein customers continue to favor crossover utility vehicles (CUVs/SUVs) over sedans. Going forward, we expect MKZ deliveries to continue at their current, depressed pace so long as the crossover craze continues, until the model is fully phased out.

Meanwhile, there is a potential for an uptick in future sales performance once the Buick LaCrosse is discontinued, but we don’t imagine it being long-lasting. It’s worth mentioning that Lexus is continuing to defy all odds and market trends, and has managed to boost sales of the ES, which was all-new for the 2019 model year.

About The Numbers

  • All percent change figures compared to Lincoln MKZ Q4 2018 sales
  • In the United States, there were 78 selling days in Q4 2019 and 77 selling days in Q4 2018
Ford Motor Company Q4 2019 sales reports:
  • U.S. Ford Motor Company Q4 2019 sales results:
    • U.S. Ford Q4 2019 sales results (Ford brand)
    • U.S. Lincoln Q4 2019 sales results
  • Ford Motor Company Brazil Q4 2019 sales results:
  • Ford Motor Company Korea Q4 2019 sales results:
  • Ford Motor Company Mexico Q4 2019 sales results:
    • Ford Motor Company Mexico October 2019 sales results:
      • Ford Mexico October 2019 sales results
      • Lincoln Mexico October 2019 sales results
    • Ford Motor Company Mexico November 2019 sales results:
      • Ford Mexico November 2019 sales results
      • Lincoln Mexico November 2019 sales results
    • Ford Motor Company Mexico December 2019 sales results:
      • Ford Mexico December 2019 sales results
      • Lincoln Mexico December 2019 sales results
Lincoln MKZ Photos
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Written by Francisco Cruz

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance.

Frank's a real jokester, too.

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3 Comments

Leave a Reply
  1. The MKZ, which will probably be renamed as the Zephyr, should remain as Lincoln’s luxury sedan, since there is a market for luxury sedans worldwide. I drive its Ford sibling, a Fusion Hybrid, and it is almost a perfect sedan with low maintenance (only annual oil changes) and great economy (up to 54 MPG). if the Asians and Europeans can make and sell luxury sedans, Ford and Lincoln should be, too.

  2. I agree with Ford Owner if import car makers can sale sedans so can the American counter parts the Ford Fusion & Lincoln MKZ which should have already been re named Zephyr are good cars. I think the MKZ aka Zephyr biggest problem it share the same front end as the Continental which is a mistake, the MKZ aka Zephyr is a very unique automobile it should share the grill but have its on face and name. Are you listening Lincoln? Lincoln is a luxury car dealership it’s on reason why it can’t sell both cars and suvs

  3. I think naming the car Zephyr would be a mistake. There’s something about it that recalls the Hindenburg. Not a pretty picture. I’ve had 2 MKZs (2012, 2014), a Fusion (2017), and am now back to the MKZ. All have been great cars. I agree that the front grill needs its own look – something sportier. In a couple of years, I’ll be looking for a custom grill.

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