As Ford races headlong into the coronavirus economy, it’s still hoping people want to buy cars. Ford dealers realize that those who may be interested in new car may not want to come to a dealership where they open themselves to the potential of a coronavirus infection. Ford has announced that just over three-quarters of Ford dealers are willing to work with customers for remote delivery of new vehicles for sales or service.
Service scheduling can be performed using one-touch access via the FordPass app. The app can also be used to access Roadside Assistance. Ford is going out of its way to encourage its dealership network to deliver vehicles to customers instead of asking them to come to the dealerships in March and April. Ford is offering dealers payments for delivery services to customers.
Ford dealers are “incredibly connected to their communities” and Ford says they’re willing to lend a hand to do whatever it takes for customers in a time of need. Ford says that customer should be able to get additional information on local dealer support plans by going to Ford.com and accessing individual dealer websites.
Ford also announced its Built to Lend a Hand initiative today that offers some new car buyers up to six months with no payments for 2019 and 2020 model year vehicles. Interestingly, the program specifically excludes 2020 F-Series Super Duty pickup buyers, while there is no mention of exclusions for buyers of any type of Mustang. Often Shelby Mustangs and F-150 Raptor pickups are excluded from any special Ford offers. In all, the program will defer up to six months of car payments.
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