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Ford Argentina Sales Decrease 70 Percent In March 2020

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Ford Argentina sales decreased 70 percent to 1,353 units in March 2020 compared to March 2019 results. The figures place Ford as the sixth best-selling automobile brand in Argentina, behind Toyota, Volkswagen, Chevrolet, Renault and Fiat.

The dramatic drop in Ford sales takes place during the first month that the COVID-19 virus impacts the Argentine auto market, as the nation’s authorities closed new car registrations on March 19th.

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Eight of the nine models that Ford sells in Argentina suffered large sales contractions, all in the double-digits. Meanwhile, March represented the second month that the F-150 full-size pickup was  sold in the country.

Model Sales – March 2020

Individual model sales performance was as follows:

During the first three months of the 2020 calendar year, Ford Argentina sales decreased 46 percent to 8,734 units.

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Sales Results - March 2020 - Argentina - Ford

MODELMAR 2020 / MAR 2019MARCH 2020MARCH 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
ECOSPORT-65.67% 322938-37.49%2,286 3,657
F-SERIES* 26**55 *
FIESTA-98.00% 9449-89.85%160 1,576
FOCUS-93.68% 40633-80.17%343 1,730
KA-64.88% 5821,657-44.04%3,153 5,634
KUGA-96.00% 250-69.16%33 107
MONDEO-61.80% 3489-49.54%164 325
RANGER-51.50% 323666-16.54%2,442 2,926
TRANSIT-42.31% 1526-63.16%49 133
FORD TOTAL-70.02% 1,3534,513-45.76%8,734 16,102

About The Numbers

  • All percent change figures compared to Ford Argentina sales in March 2019, except if noted

Further Reading & Sales Reporting

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Written by Deivis Centeno

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