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Ford Argentina Sales Decrease 70 Percent In March 2020

Ford Argentina sales decreased 70 percent to 1,353 units in March 2020 compared to March 2019 results. The figures place Ford as the sixth best-selling automobile brand in Argentina, behind Toyota, Volkswagen, Chevrolet, Renault and Fiat.

The dramatic drop in Ford sales takes place during the first month that the COVID-19 virus impacts the Argentine auto market, as the nation’s authorities closed new car registrations on March 19th.

Eight of the nine models that Ford sells in Argentina suffered large sales contractions, all in the double-digits. Meanwhile, March represented the second month that the F-150 full-size pickup was  sold in the country.

Model Sales – March 2020

Individual model sales performance was as follows:

During the first three months of the 2020 calendar year, Ford Argentina sales decreased 46 percent to 8,734 units.

Sales Results - March 2020 - Argentina - Ford

MODELMAR 2020 / MAR 2019MARCH 2020MARCH 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
ECOSPORT-65.67% 322938-37.49%2,286 3,657
F-SERIES* 26**55 *
FIESTA-98.00% 9449-89.85%160 1,576
FOCUS-93.68% 40633-80.17%343 1,730
KA-64.88% 5821,657-44.04%3,153 5,634
KUGA-96.00% 250-69.16%33 107
MONDEO-61.80% 3489-49.54%164 325
RANGER-51.50% 323666-16.54%2,442 2,926
TRANSIT-42.31% 1526-63.16%49 133
FORD TOTAL-70.02% 1,3534,513-45.76%8,734 16,102

About The Numbers

  • All percent change figures compared to Ford Argentina sales in March 2019, except if noted

Further Reading & Sales Reporting

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