Ford Authority

Ford Brazil Sales Decrease 12 Percent In March 2020

Ford Brazil sales decreased 12 percent to 14,397 units in March 2020 compared to March 2019 results.

It’s worth noting that the Brazilian government announced a mandatory quarantine in the middle of March to contain the outbreak of the COVID-19 virus. As such, the negative performance in Ford sales during March is in line with results of the country’s automobile industry.

In contrast to Ford’s negative performance on a cumulative basis, Ford Mustang and Ranger sales posted healthy double-digit increases, as a result of greater availability of these two imported products.

Model Sales – March 2020

Individual model sales performance was as follows:

During the first three months of the 2020 calendar year, Ford Brazil sales decreased 9 percent to 43,904 units.

Sales Results - March 2020 - Brazil - Ford

MODELMAR 2020 / MAR 2019MARCH 2020MARCH 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
ECOSPORT-20.33% 2,0502,573-11.68%6,727 7,617
FOCUS-100.00% 0229-99.11%8 894
FUSION-99.12% 1113-97.05%13 440
KA-7.98% 10,73011,660-1.72%32,447 33,015
MUSTANG+38.71% 4331+28.87%125 97
RANGER+16.16% 1,5601,343+5.59%4,513 4,274
FORD TOTAL-11.53% 14,39716,273-8.61%43,904 48,041

About The Numbers

  • All percent change figures compared to Ford Brazil sales in March 2019, except if noted

Further Reading & Sales Reporting

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