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Ford Brazil Sales Decrease 12 Percent In March 2020

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Ford Brazil sales decreased 12 percent to 14,397 units in March 2020 compared to March 2019 results.

It’s worth noting that the Brazilian government announced a mandatory quarantine in the middle of March to contain the outbreak of the COVID-19 virus. As such, the negative performance in Ford sales during March is in line with results of the country’s automobile industry.

In contrast to Ford’s negative performance on a cumulative basis, Ford Mustang and Ranger sales posted healthy double-digit increases, as a result of greater availability of these two imported products.

Model Sales – March 2020

Individual model sales performance was as follows:

During the first three months of the 2020 calendar year, Ford Brazil sales decreased 9 percent to 43,904 units.

Sales Results - March 2020 - Brazil - Ford

MODELMAR 2020 / MAR 2019MARCH 2020MARCH 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
ECOSPORT-20.33% 2,0502,573-11.68%6,727 7,617
FOCUS-100.00% 0229-99.11%8 894
FUSION-99.12% 1113-97.05%13 440
KA-7.98% 10,73011,660-1.72%32,447 33,015
MUSTANG+38.71% 4331+28.87%125 97
RANGER+16.16% 1,5601,343+5.59%4,513 4,274
FORD TOTAL-11.53% 14,39716,273-8.61%43,904 48,041

About The Numbers

  • All percent change figures compared to Ford Brazil sales in March 2019, except if noted

Further Reading & Sales Reporting

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Written by Deivis Centeno

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