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Ford EcoSport Sales Grow Slightly During Q1 2020

By Francisco Cruz

April 23, 2020 10:20 am

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Ford EcoSport sales increased in the United States, while decreasing in Mexico, Argentina and Brazil during the first quarter of 2020.

Ford EcoSport Sales - Q1 2020 - United States

In the United States, Ford EcoSport deliveries totaled 12,923 units in Q1 2020, a decrease of about 0 percent compared to 12,879 units sold in Q1 2019.
MODEL Q1 2020 / Q1 2019 Q1 2020 Q1 2019
ECOSPORT +0.34% 12,923 12,879

Ford EcoSport Sales - Q1 2020 - Canada

In Canada, Ford EcoSport deliveries totaled 1,599 units in Q1 2020.
MODEL Q1 2020 / Q1 2019 Q1 2020 Q1 2019
ECOSPORT * 1,599 *

Ford EcoSport Sales - Q1 2020 - Mexico

In Mexico, Ford EcoSport deliveries totaled 974 units in Q1 2020, a decrease of about 25 percent compared to 1,303 units sold in Q1 2019.
MODEL Q1 2020 / Q1 2019 Q1 2020 Q1 2019
ECOSPORT -25.25% 974 1,303

Ford EcoSport Sales - Q1 2020 - Brazil

In Brazil, Ford EcoSport deliveries totaled 6,728 units in Q1 2020, a decrease of about 12 percent compared to 7,617 units sold in Q1 2019.
MODEL Q1 2020 / Q1 2019 Q1 2020 Q1 2019
ECOSPORT -11.67% 6,728 7,617

Ford EcoSport Sales - Q1 2020 - Argentina

In Argentina, Ford EcoSport deliveries totaled 2,269 units in Q1 2020, a decrease of about 38 percent compared to 3,657 units sold in Q1 2019.
MODEL Q1 2020 / Q1 2019 Q1 2020 Q1 2019
ECOSPORT -37.95% 2,269 3,657

Ford EcoSport Sales - Q1 2020 - Russia

In Russia, Ford EcoSport deliveries totaled 1 units in Q1 2020, a decrease of about 100 percent compared to 249 units sold in Q1 2019.
MODEL Q1 2020 / Q1 2019 Q1 2020 Q1 2019
ECOSPORT -99.60% 1 249

Competitive Sales Comparison

Ford EcoSport sales performance during the first quarter of 2020 enabled the small crossover SUV to take eighth place in its competitive set from a sales volume standpoint. The model was outsold by the Jeep Compass, Chevrolet Trax (see Chevrolet Trax sales), Honda HR-V, Hyundai Kona, Buick Encore (see Buick Encore sales), Jeep Renegade and the new Nissan Kicks.

The Ford EcoSport outsold the Mitsubishi Outlander Sport, Toyota C-HR, Kia Seltos and Niro, the all-new Hyundai Venue, all-new Buick Encore GX, Mazda CX-3, the Fiat 500X, and the new Chevrolet Trailblazer.

Sales Numbers - Mainstream Subcompact Crossovers - Q1 2020 - United States

MODEL Q1 20 / Q1 19 Q1 20 Q1 19 Q1 20 SHARE Q1 19 SHARE
JEEP COMPASS -20.07% 29,820 37,306 16% 18%
CHEVROLET TRAX +14.90% 28,242 24,580 15% 12%
HONDA HR-V -10.32% 19,414 21,649 10% 10%
HYUNDAI KONA -17.52% 15,174 18,397 8% 9%
BUICK ENCORE -42.14% 14,238 24,606 8% 12%
JEEP RENEGADE -22.25% 14,164 18,218 7% 9%
NISSAN KICKS +11.58% 13,969 12,519 7% 6%
FORD ECOSPORT +0.34% 12,923 12,879 7% 6%
MITSUBISHI OUTLANDER SPORT +0.96% 12,577 12,457 7% 6%
TOYOTA C-HR -28.57% 10,372 14,521 5% 7%
KIA SELTOS * 5,052 * 3% 0%
KIA NIRO -6.94% 4,975 5,346 3% 3%
HYUNDAI VENUE * 3,166 * 2% 0%
BUICK ENCORE GX * 2,601 * 1% 0%
MAZDA CX-3 -21.55% 2,552 3,253 1% 2%
FIAT 500X -62.52% 283 755 0% 0%
CHEVROLET TRAILBLAZER * 3 * 0% 0%
TOTAL -8.21% 189,525 206,486

From a segment share standpoint, the EcoSport owned 7 percent of the segment, significantly less than the 16 and 15 percent of the Jeep Compass and Chevrolet Trax.

The mainstream subcompact crossover segment contracted 8 percent to 189,525 units during Q1 2020.

The Ford Authority Take

Ford EcoSport sales outperformed the segment average during the first quarter of 2020, with the small crossover SUV seeing its share of the segment increase from 6 percent in Q1 2019 to 7 percent in Q1 2020.

The EcoSport is a newcomer to the U.S. market, entering a very competitive segment against established rivals in the Chevrolet Trax and Buick Encore, along with very attractive new entries such as the Jeep Compass, Honda HR-V, Toyota C-HR, Nissan Kicks, as well as the Kia Niro and Hyundai Kona. In addition, GM is launching all-new entries in this segment – the new Chevrolet Trailblazer and Buick Encore GX, which will complement the current Trax and Encore, respectively, while Hyundai and Kia are in the process of bringing to market the all-new Hyundai Venue and Kia Seltos that will complement the Kona and Niro, respectively. In that regard, the EcoSport has its work cut out for it, as it will be competing against much newer and (arguably) more attractive models in the space.

Going forward, we expect Ford EcoSport sales to continue ebbing and flowing. Working in the model’s favor is a growing demand for small crossovers, a circumstance that should attract more people to shop models in this space, including the EcoSport. Meanwhile, very attractive competing offerings could limit the EcoSport’s sales success. For the immediate future, we can expect declining sales as the industry as a whole takes a hit due to the impact of the COVID-19 pandemic.

About The Numbers

  • All percent change figures compared to Ford EcoSport Q1 2019 sales
  • In the United States, there were 76 selling days in Q1 2020 and 76 selling days in Q1 2019
  • South Korea sales figures reflect actual vehicle registrations rather than wholesales
  • China sales figures represent retail deliveries and not wholesales
Ford Motor Company Q1 2020 sales reports:

By Francisco Cruz

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance. Frank's a real jokester, too.

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