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Ford Files To Trademark ‘Lincoln Eglide’ Likely For Future Lincoln EV

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Ford Motor Company has filed to trademark “LINCOLN EGLIDE” with the United States Patent and Trademark Office (USPTO), Ford Authority has discovered.

Filed on April 23rd, 2020 and assigned serial number 88883917, the application lists the following goods and services categories:

  • Motor vehicles, namely, passenger automobiles, sport utility vehicles, electric vehicles and structural parts and fittings
  • Electric vehicles, namely, passenger automobiles, sport utility vehicles, and structural parts and fittings

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The Ford Authority Take

It’s very likely that FoMoCo is reserving the Eglide name for a future Lincoln model; not just any future Lincoln, but an electric one. It’s highly likely that the “E” in “Eglide” stands for “electric.” Lending more credence to that notion is the fact that the second set of goods and services categories mentions “Electric vehicles” front and center. It also mentions “… passenger automobiles, sport utility vehicles, and structural parts and fittings.”

Put all that together, and one can make a very solid argument that the Lincoln Eglide name will end up gracing a future electric Lincoln SUV and/or crossover. The question is, what will such a vehicle look like, how will it be positioned, and when will it arrive?

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Alas, we currently do not have much to go on to answer those questions. However, it’s worth noting that Ford Motor Company confirmed on Tuesday that it has cancelled plans for a Lincoln electric vehicle that was to be co-developed with Rivian. Instead, Linc will likely go it alone in developing such a model. As such, the Eglide name could be reserved for this Lincoln-developed EV – which will be Lincoln’s first battery electric vehicle.

It’s also worth mentioning that the Lincoln Eglide name could end up as a brand for the electric powertrain that will power future Lincoln electric vehicles, much like EcoBoost is a brand for turbo-charged Ford engines.

We’ll keep an eye on this one, and report back as soon as we know more. Until then, we invite you to subscribe to Ford Authority for the latest Ford trademark news, Lincoln news, for ongoing Ford news coverage.

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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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2 Comments

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  1. More than likely, this will be more in the lines of ” Ford EcoBoost”, ” Lincoln Eglide” could beused on all electric vehicles, but not actually be the model name.

  2. It makes more sense that the name be used as a line of Lincoln EV’s & I have. Great idea on how to use it. Since Lincoln hasn’t built a rear wheel drive sedan in a Decade put the Continental on a RWD platform with suicide doors and Egilde it. If Ford is smart enough to build a AWD EV Excursion 1300kw which would be totally cool, Lincoln could follow that Continental Eglide up with a Super Chief truck Eglide based off the Excursion EV platform with 1500kw that’s Quit Luxury. Lincoln need to STOP building all theses SUV’s you have 4 already START building Unique vehicles that customers want 2B seen in, Proud to own & talk about… FORD can sell all the SUV & the Mustang Lincoln can sell sell A Coupe, 2 Sedans the Super Chief with the trademark huge Lincoln grille with suicide doors & 4 SUV that’s a 8 vehicle line up, this is not hard

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