Ford Motor Company has filed to trademark “LINCOLN EGLIDE” with the United States Patent and Trademark Office (USPTO), Ford Authority has discovered.
Filed on April 23rd, 2020 and assigned serial number 88883917, the application lists the following goods and services categories:
- Motor vehicles, namely, passenger automobiles, sport utility vehicles, electric vehicles and structural parts and fittings
- Electric vehicles, namely, passenger automobiles, sport utility vehicles, and structural parts and fittings
The Ford Authority Take
It’s very likely that FoMoCo is reserving the Eglide name for a future Lincoln model; not just any future Lincoln, but an electric one. It’s highly likely that the “E” in “Eglide” stands for “electric.” Lending more credence to that notion is the fact that the second set of goods and services categories mentions “Electric vehicles” front and center. It also mentions “… passenger automobiles, sport utility vehicles, and structural parts and fittings.”
Put all that together, and one can make a very solid argument that the Lincoln Eglide name will end up gracing a future electric Lincoln SUV and/or crossover. The question is, what will such a vehicle look like, how will it be positioned, and when will it arrive?
Alas, we currently do not have much to go on to answer those questions. However, it’s worth noting that Ford Motor Company confirmed on Tuesday that it has cancelled plans for a Lincoln electric vehicle that was to be co-developed with Rivian. Instead, Linc will likely go it alone in developing such a model. As such, the Eglide name could be reserved for this Lincoln-developed EV – which will be Lincoln’s first battery electric vehicle.
It’s also worth mentioning that the Lincoln Eglide name could end up as a brand for the electric powertrain that will power future Lincoln electric vehicles, much like EcoBoost is a brand for turbo-charged Ford engines.
We’ll keep an eye on this one, and report back as soon as we know more. Until then, we invite you to subscribe to Ford Authority for the latest Ford trademark news, Lincoln news, for ongoing Ford news coverage.