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Ford Motor Company Mexico Sales Decrease 45 Percent In March 2020

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Ford Motor Company Mexico sales decreased 45 percent to 3,053 units in March 2020 compared to March 2019 results. Sales fell at both FoMoCo brands – the namesake Ford brand, as well as Lincoln.

As in other markets, Ford sales in Mexico were significantly impacted by the ongoing COVID-19 pandemic that idled Ford production globally, imposing restrictions on sales and significantly diminishing foot traffic into dealerships.

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The only models that managed to increase sales in Mexico last month were sedans – the Ford Fusion and Lincoln Continental. The circumstance comes during a time when consumers are continuing to favor crossovers, SUVs and pickup trucks over sedans.

Brand & Model Sales

Ford sales decreased 45 percent to 2,968 units:

Lincoln sales decreased 40 percent to 85 units:

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In the first three months of the 2020 calendar year, Ford Motor Company Mexico sales decreased 28 percent to 11,298 units.

Sales Results - March 2020 - Mexico - Ford

MODELMAR 2020 / MAR 2019MARCH 2020MARCH 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
ECOSPORT-32.44% 252373-25.25%974 1,303
EDGE-57.38% 2661-39.27%116 191
ESCAPE-57.05% 131305-38.65%608 991
EXPEDITION-51.52% 3266-28.51%178 249
EXPLORER-88.03% 14117-80.05%78 391
F-SERIES-27.40% 9541,314-20.41%2,819 3,542
FIGO-63.20% 6471,758-38.73%2,817 4,598
FUSION+69.23% 8852+71.98%313 182
GT* 0**1 *
MUSTANG-28.00% 90125-3.04%287 296
POLICE INTERCEPTOR SEDAN* 000.00%1 1
RANGER-34.63% 472722-18.38%1,648 2,019
TRANSIT-13.53% 262303+36.59%1,131 828
FORD TOTAL-45.34% 2,9685,430-28.23%10,971 15,286

Sales Results - March 2020 - Mexico - Lincoln

MODELMAR 2020 / MAR 2019MARCH 2020MARCH 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
AVIATOR* 29**61 *
CONTINENTAL+20.00% 65-16.67%10 12
MKC-82.69% 952-50.00%67 134
MKX-72.73% 933-58.89%37 90
MKZ-76.92% 313-58.33%15 36
NAUTILUS* 6**49 *
NAVIGATOR-39.47% 2338-40.14%88 147
LINCOLN TOTAL-39.72% 85141-21.96%327 419

Sales Results - March 2020 - Mexico - FMC Totals

BRANDMAR 2020 / MAR 2019MARCH 2020MARCH 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
FORD TOTAL-45.34% 2,9685,430-28.23%10,971 15,286
LINCOLN TOTAL-39.72% 85141-21.96%327 419
FMC MEXICO TOTAL-45.20% 3,0535,571-28.06%11,298 15,705

About The Numbers

  • All percent change figures compared to Ford Motor Company Mexico sales in March 2019 sales, except if noted

Further Reading & Sales Reporting

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Written by Deivis Centeno

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