Ford Mustang Sales Top Challenger, Camaro In Q1 2020

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Ford Mustang sales increased in the United States, Canada, Mexico, Brazil and Russia, while decreasing in South Korea, Brazil and Argentina during the first quarter of 2020.

Ford Mustang Sales - Q1 2020 - United States

In the United States, Ford Mustang deliveries totaled 18,069 units in Q1 2020, an increase of about 7 percent compared to 16,917 units sold in Q1 2019.
MODEL Q1 2020 / Q1 2019 Q1 2020 Q1 2019
MUSTANG +6.81% 18,069 16,917

Ford Mustang Sales - Q1 2020 - Canada

In Canada, Ford Mustang deliveries totaled 595 units in Q1 2020.
MODEL Q1 2020 / Q1 2019 Q1 2020 Q1 2019
MUSTANG * 595 *

Ford Mustang Sales - Q1 2020 - Mexico

In Mexico, Ford Mustang deliveries totaled 287 units in Q1 2020, a decrease of about 3 percent compared to 296 units sold in Q1 2019.
MODEL Q1 2020 / Q1 2019 Q1 2020 Q1 2019
MUSTANG -3.04% 287 296

Ford Mustang Sales - Q1 2020 - South Korea

In South Korea, Ford Mustang deliveries totaled 177 units in Q1 2020, a decrease of about 29 percent compared to 251 units sold in Q1 2019.
MODEL Q1 2020 / Q1 2019 Q1 2020 Q1 2019
MUSTANG -29.48% 177 251

Ford Mustang Sales - Q1 2020 - Brazil

In Brazil, Ford Mustang deliveries totaled 125 units in Q1 2020, an increase of about 29 percent compared to 97 units sold in Q1 2019.
MODEL Q1 2020 / Q1 2019 Q1 2020 Q1 2019
MUSTANG +28.87% 125 97

Ford Mustang Sales - Q1 2020 - Argentina

In Argentina, Ford Mustang deliveries totaled 13 units in Q1 2020, an increase of about 117 percent compared to 6 units sold in Q1 2019.
MODEL Q1 2020 / Q1 2019 Q1 2020 Q1 2019
MUSTANG +116.67% 13 6

Competitive Sales Comparison

The 7 percent increase in U.S. Ford Mustang sales volume during the first quarter of 2020 enable the Mustang to continue being the best-seller in its segment, outselling the Dodge Challenger and Chevrolet Camaro. The news is very much welcome for Mustang fans after the Challenger outsold the Mustang during the third quarter of 2019, after which the Mustang reclaimed the first place spot during the fourth quarter.

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By comparison, sales of the Challenger fell 10 percent to 12,138 units while Camaro sales decreased a whopping 40 percent to 7,185 units.

Sales Numbers - Mainstream Two-Door Sports Cars - Q1 2020 - USA

MODEL Q1 20 / Q1 19 Q1 20 Q1 19 Q1 20 SHARE Q1 19 SHARE
FORD MUSTANG +6.81% 18,069 16,917 44% 36%
DODGE CHALLENGER -9.63% 12,138 13,431 30% 29%
CHEVROLET CAMARO -40.54% 7,185 12,083 17% 26%
MAZDA MX-5 MIATA +11.11% 1,700 1,530 4% 3%
TOYOTA 86 -12.76% 704 807 2% 2%
NISSAN 370Z -13.29% 561 647 1% 1%
SUBARU BRZ -52.14% 392 819 1% 2%
FIAT 124 SPIDER -24.37% 388 513 1% 1%
TOTAL -12.00% 41,137 46,747

From a market share standpoint, the Mustang enjoyed a segment-leading 44 percent share (up from 36 percent in the year-ago quarter), followed by the Challenger with 30 percent (up 1 percent) and the Camaro with 17 percent (down from 26 percent). All other segment contenders saw less than 3 percent segment share.

The mainstream, two-door sports car segment contracted 12 percent to 41,137 units in Q1 2020. In that regard, Ford Mustang sales significantly outpaced the segment during the quarter.

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The Ford Authority Take

The Mustang continues as America’s best-selling mainstream sports car, outselling all other rivals on a two-to-one basis. In addition, the Mustang managed to post an uptick in sales volume despite the ongoing COVID-19 pandemic, while all other rivals with the exception of the Mazda Miata posted decreases in sales volumes.

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We expect that, due to the ongoing impacts of the coronavirus, Mustang sales will slip during the second quarter. But once that’s over, things should pick back up.

Ford’s pony will gain a new model in the form of the 2021 Mustang Mach 1, which will replace the Bullitt. Meanwhile, the Shelby GT350 is not long for this world, as first reported by Ford Authority.

About The Numbers

  • All percent change figures compared to Ford Mustang sales in Q1 2019, except if noted
  • There were 76 selling days in Q1 2020 and 76 selling days in Q1 2019
  • South Korea sales figures reflect actual vehicle registrations rather than wholesales

More Information & Sales Reporting

Ford Mustang Photos
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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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2 Comments

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  1. Ford has done such an amazing job with the Mustang over the years and will probably continue to do so over the course of the next several years. With the car moving to the CD6 platform, I feel as though the car will definitely improve as it becomes a larger vehicle as it did from ’71-73. Hopefully Ford will finally retire the Shelby cars completely and Ford will move back to having cars such as the Mach 1, and a Boss Mustang above the GT and Ecoboost Mustangs. Hopefully Ford will take more of the styling from the 71-73 Mustang with the new CD6 car both inside and outside but what i’m really looking forward to is new engine options for the next Gen car. It would be cool to see Ford move to more ecoboost engines and even a first ever ecoboost V8 with a small displacement twin turbo V8 such as a 4.3L Ecoboost 260hi-PO and a 4.8L 298Hi-Po to go along with the 3.5L Ecoboost and 3.0L Ecoboost V6 engines. Back them with 10-speed automatics and 7-speed DCT units with AWD options along with a 3.0L Hybrid option.

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