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Ford Ranger Discount Takes Up To $4,250 Off In April 2020

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Ford Motor Company is offering a few attractive Ford Ranger discount offers in April, with the most noteworthy being $4,000 off select models. The deal is rather generous compared to incentives offered earlier in the 2020 calendar year, such as the combined offer in January and the $3,750 offer in March.

Ford Ranger Discount Offers

Ford Ranger discount offers vary by market in April 2020. Below, we list the heftiest discounts in four major U.S. markets:

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  • New York City:
    • 2019 Ranger: buyers can choose between two offers:
      • 0 percent APR for 84 months, or
      • $1,250 cashback rebate
    • 2020 Ranger: 2.9 percent APR for 60 months + $1,500
  • Detroit:
    • 2019 Ranger: $2,500 total discount on any 2019 model
    • 2020 Ranger: $3,250 total discount on any 2020 model
  • Miami
    • 2019 Ranger: buyers can choose between two offers:
      • 0 percent APR for 84 months, or
      • $1,250 cashback rebate
    • 2020 Ranger: buyers can choose between two offers:
      • 0 percent APR for 72 months, or
      • $1,000 cashback rebate
  • Los Angeles:
    • 2019 Ranger: $2,750 total discount on any 2019 model
    • 2020 Ranger: $4,250 total discount on any 2020 model
      • Includes $1,000 Conquest Cash, which requires buyer to be owner of non-Ford/Mercury/Lincoln vehicle for at least 30 days prior to purchase

All of the above Ford Ranger discount offers will expire after April 30th, 2020. Shoppers should also note that the discounts are model year specific, with 2020 Ranger models getting one set of discounts that are different from those offered on the 2019 Ranger.

In addition, some incentives are also available only on vehicles that have arrived at the dealer at least 61 days prior to the sale date, while other offers require a trade-in. As such, we recommend visiting your preferred Ford dealer for specific details.

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For reference, here are the applicable 2019 and 2020 Ranger trim levels and their corresponding starting MSRPs, including the $1,195 destination charge:

2019 Ranger:

  • XL – $25,495
  • XLT -$29,135
  • Lariat – $33,495

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2020 Ranger:

  • XL – $26,250
  • XLT – $30,300
  • Lariat – $34,340

It’s also worth noting that prior to February, most of the manufacturer incentives for the Ranger midsize pickup topped out at $1,000 – as was the case in September and again in November. That’s no coincidence, given that Ford Ranger sales are quite hot, as the truck became the second best-selling model in its segment during the final quarter of 2019.


  • Must take delivery from an authorized Ford dealer’s stock by April 30th, 2020, unless specified otherwise.
  • See dealer for details.
  • Incentive for the United States of America, unless otherwise specified.
  • Some customers may not qualify for this offer.
  • Residency restrictions apply.
  • Offer not available with special finance, lease, and some other offers.

We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. Ford Authority will not be held responsible for any misprints, typos or any other errors.

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Written by Francisco Cruz

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance.

Frank's a real jokester, too.

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