Lincoln Corsair / MKC Sales See 9 Percent Segment Share In Q1 2020

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Lincoln Corsair sales fell in all markets tracked by Ford Authority, including the U.S., Canada and Mexico.

Sales Numbers - Corsair & MKC - Q1 2020 - USA

MODEL Q1 20 / Q1 19 Q1 20 Q1 19
CORSAIR * 5,670 *
MKC -100.00% 0 5,787
TOTAL -2.02% 5,670 5,787

In the U.S., combined sales of the Lincoln Corsair and MKC totaled 5,670 units during the first quarter of 2020, representing a decrease of about 2 percent compared to the 5,787 units of the MKC sold during the first quarter of 2019.

  • Note: when requested, Ford Motor Company and Lincoln did not break out Corsair sales from MKC sales.

Sales Numbers - Corsair & MKC - Q1 2020 - Canada

MODEL Q1 20 / Q1 19 Q1 20 Q1 19
MKC * 462 *
TOTAL * 462 *

In Canada, Lincoln MKC sales totaled 462 units. No Corsair sales were reported.

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Sales Numbers - Corsair & MKC - Q1 2020 - Mexico

MODEL Q1 20 / Q1 19 Q1 20 Q1 19
MKC -50.00% 67 134
TOTAL -50.00% 67 134

In Mexico, Lincoln MKC sales fell 50 percent to 67 units. No Corsair registrations were reported.

Lincoln Corsair GT

Competitive Sales Comparison

Lincoln Corsair sales performance in the first quarter of 2020 puts the small luxury crossover in fourth place out of ten competitors. The pack was led by the Lexus NX in first place, Acura RDX in second place, Buick Envision in third, and the Corsair in fourth. The Corsair outsold the rest of the segment, including the new Audi Q3, Cadillac XT4, Mercedes-Benz GLA-Class and GLB-Class, Volvo XC40, BMW X1 and X2 (which are the same vehicle with different body styles) and the Infiniti QX30.

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Sales Numbers - Luxury C-Segment Crossovers - Q1 2020 - United States

MODEL Q1 20 / Q1 19 Q1 20 Q1 19 Q1 20 SHARE Q1 19 SHARE
ACURA RDX -25.51% 11,153 14,972 17% 22%
LEXUS NX -17.90% 11,309 13,775 17% 20%
BUICK ENVISION -9.06% 6,932 7,623 10% 11%
LINCOLN CORSAIR * 5,670 * 9% 0%
LINCOLN MKC -100.00% 0 5,787 0% 8%
AUDI Q3 +1,295.98% 5,556 398 8% 1%
CADILLAC XT4 -26.53% 5,162 7,026 8% 10%
MERCEDES-BENZ GLA-CLASS +5.25% 4,969 4,721 8% 7%
MERCEDES-BENZ GLB-CLASS * 4,820 * 7% 0%
VOLVO XC40 +10.99% 3,970 3,577 6% 5%
BMW X1 -29.42% 4,133 5,856 6% 9%
BMW X2 -22.53% 2,286 2,951 3% 4%
INFINITI QX30 -92.90% 112 1,577 0% 2%
TOTAL -3.21% 66,072 68,263

The Lincoln Corsair saw a 9 percent segment share during the quarter, which is a far cry from the 17 percent controlled by Lexus NX and Acura RDX, each. It’s also worth noting that combining the deliveries of the two Mercedes-Benz entries gives the Tri-Star brand 9,789 deliveries for a combined share of 15 percent. Meanwhile, combining the deliveries of the two BMW entries gives the roundel 6,419 units, good for a 9 percent segment share. Both are higher than the Corsair’s 5,670 deliveries.

The compact premium crossover segment (premium crossover C-segment) contracted 3 percent to 66,072 units during the first quarter of 2020.

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The Ford Authority Take

The decline in Lincoln Corsair sales during the quarter isn’t surprising, given the complications brought on by the ongoing COVID-19 pandemic, which has forced Ford to idle all vehicle production in North America, South America and in certain other parts of the world.

Once the coronavirus-related issues lift, we expected Corsair sales to fare better than those of the MKC due to the following factors:

  1. The Corsair being a better, more modern, and more appealing product
  2. Increased consumer interest in and demand for luxury crossover SUVs
  3. A stronger, more attractive Lincoln brand, resulting in higher interest in and demand for the brand’s products

About The Numbers

  • All percent change figures compared to Lincoln Corsair and MKC sales for Q1 2019
  • In the United States, there were 76 selling days in Q1 2020 and 76 selling days in Q1 2019
Lincoln Corsair Photos
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Written by Francisco Cruz

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance.

Frank's a real jokester, too.

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8 Comments

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  1. The corsair has a very good package for the price. I woundn’t be surprised if it eventually gives the NX a run for the money. I would certainly consider it.

  2. I’m awaiting the Corsair PHEV. According to the Lincoln rep on Instagram, it was to be released sometime in July and be a 2021 model. But, that was before COVID-19, so not sure what the schedule will be now.

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