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Ford Argentina Sales Decrease 90 Percent In April 2020

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Ford Argentina sales decreased 90 percent to 406 units in April 2020 compared to April 2019 results. The figures placed Ford as the sixth best-selling automobile brand in Argentina, behind Volkswagen, Renault, Toyota, Fiat and Chevrolet.

All Ford models registered significant drops last month, except for the F-150, which arrived in Argentina in late January and therefore doesn’t have a year-over-year figure for comparison.

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Model Sales – April 2020

Individual model sales performance was as follows:

During the first fourth months of the 2020 calendar year, Ford Argentina sales decreased 54 percent to 9,150 units.

The Ford Authority Take

The substantial drop in Ford Argentina sales is due to April being the first full month of COVID-19 quarantine in the country. The action has resulted in dealerships being closed since March 19th. Administrative record/registration offices reopened on April 22nd. Since then, they have only completed pending registrations prior to closing, as well as a few online sales.

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Sales Results - April 2020 - Argentina - Ford

MODELAPR 2020 / APR 2019APRIL 2020APRIL 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
ECOSPORT-88.21% 77653-45.22%2,363 4,314
F-SERIES* 9**64 *
FIESTA-100.00% 0433-92.04%160 2,009
FOCUS-99.71% 2697-85.78%345 2,427
KA-85.63% 1531,065-50.74%3,308 6,716
KUGA-100.00% 049-78.85%33 156
MONDEO-52.31% 3165-47.44%205 390
RANGER-85.46% 129887-32.58%2,578 3,824
TRANSIT-82.14% 528-66.46%54 161
FORD TOTAL-89.55% 4063,884-54.32%9,150 20,029

About The Numbers

  • All percent change figures compared to Ford Argentina sales in April 2019, except if noted

Further Reading & Sales Reporting

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Written by Deivis Centeno

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2 Comments

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  1. Looking at the numbers for 2019, this seems like a rather small market anyways. I feel Ford would be better off leaving these small markets, cant imagine they’re making much profit.

    • You have to look at the big picture. The country itself is not a huge market, but the Latin American market (Mexico and south) is pretty sizable and can be very lucrative. Just as VW, Renault and Chevrolet. All have leading positions in the Latin American market and all make a killing. Ford needs more competitive products to compete.

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