Ford Argentina sales decreased 90 percent to 406 units in April 2020 compared to April 2019 results. The figures placed Ford as the sixth best-selling automobile brand in Argentina, behind Volkswagen, Renault, Toyota, Fiat and Chevrolet.
All Ford models registered significant drops last month, except for the F-150, which arrived in Argentina in late January and therefore doesn’t have a year-over-year figure for comparison.
Model Sales – April 2020
Individual model sales performance was as follows:
- Ford EcoSport sales decreased 88.21 percent to 77 units
- Ford F-Series sales totaled 9 units
- Ford Fiesta sales decreased 100 percent to 0 units
- The vehicle has been discontinued
- Ford Focus sales decreased 99.71 percent to 2 units
- The vehicle has been discontinued
- Ford Ka sales decreased 85.63 percent to 153 units
- Ford Kuga sales decreased 100 percent to 0 units
- Ford Mondeo sales decreased 52.31 percent to 31 units
- Ford Ranger sales decreased 85.46 percent to 129 units
- Ford Transit sales decreased 82.14 percent to 5 units
During the first fourth months of the 2020 calendar year, Ford Argentina sales decreased 54 percent to 9,150 units.
The Ford Authority Take
The substantial drop in Ford Argentina sales is due to April being the first full month of COVID-19 quarantine in the country. The action has resulted in dealerships being closed since March 19th. Administrative record/registration offices reopened on April 22nd. Since then, they have only completed pending registrations prior to closing, as well as a few online sales.
Sales Results - April 2020 - Argentina - Ford
| MODEL | APR 2020 / APR 2019 | APRIL 2020 | APRIL 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| ECOSPORT | -88.21% | 77 | 653 | -45.22% | 2,363 | 4,314 |
| F-SERIES | * | 9 | * | * | 64 | * |
| FIESTA | -100.00% | 0 | 433 | -92.04% | 160 | 2,009 |
| FOCUS | -99.71% | 2 | 697 | -85.78% | 345 | 2,427 |
| KA | -85.63% | 153 | 1,065 | -50.74% | 3,308 | 6,716 |
| KUGA | -100.00% | 0 | 49 | -78.85% | 33 | 156 |
| MONDEO | -52.31% | 31 | 65 | -47.44% | 205 | 390 |
| RANGER | -85.46% | 129 | 887 | -32.58% | 2,578 | 3,824 |
| TRANSIT | -82.14% | 5 | 28 | -66.46% | 54 | 161 |
| FORD TOTAL | -89.55% | 406 | 3,884 | -54.32% | 9,150 | 20,029 |
About The Numbers
- All percent change figures compared to Ford Argentina sales in April 2019, except if noted
Further Reading & Sales Reporting
- Ford Motor Company news
- Running Ford Motor Company sales numbers
- Running Ford sales numbers
- Ford Motor Company Q2 2020 sales reports:
- Ford Motor Company sales Q2 2020 U.S.A
- Ford sales Q2 2020 U.S.A. (Ford brand)
- Lincoln sales Q2 2020 U.S.A.
- Ford China sales Q2 2020
- Ford Motor Company Canada sales Q2 2020
- Ford Canada sales Q2 2020
- Lincoln Canada sales Q2 2020
- Ford Motor Company Argentina sales Q2 2020
- Ford Argentina sales April 2020 (Ford brand) (this page)
- Ford Argentina sales May 2020 (Ford brand)
- Ford Argentina sales June 2020 (Ford brand)
- Ford Motor Company Brazil sales Q2 2020
- Ford Brazil sales April 2020 (Ford brand)
- Ford Brazil sales May 2020 (Ford brand)
- Ford Brazil sales June 2020 (Ford brand)
- Ford Motor Company Korea sales Q2 2020
- Ford Motor Company Korea sales April 2020
- Ford Korea sales April 2020
- Lincoln Korea sales April 2020
- Ford Motor Company Korea sales May 2020
- Ford Korea sales May 2020
- Lincoln Korea sales May 2020
- Ford Motor Company Korea sales June 2020
- Ford Korea sales June 2020
- Lincoln Korea sales June 2020
- Ford Motor Company Korea sales April 2020
- Ford Motor Company Mexico sales Q2 2020
- Ford Motor Company Mexico sales April 2020
- Ford Mexico sales April 2020
- Lincoln Mexico sales April 2020
- Ford Motor Company Mexico sales May 2020
- Ford Mexico sales May 2020
- Lincoln Mexico sales May 2020
- Ford Motor Company Mexico sales June 2020
- Ford Mexico sales June 2020
- Lincoln Mexico sales June 2020
- Ford Motor Company Mexico sales April 2020
- Ford Russia sales Q2 2020
- Ford Russia sales April 2020
- Ford Russia sales May 2020
- Ford Russia sales June 2020
- Ford Motor Company sales Q2 2020 U.S.A
Comments
Looking at the numbers for 2019, this seems like a rather small market anyways. I feel Ford would be better off leaving these small markets, cant imagine they’re making much profit.
You have to look at the big picture. The country itself is not a huge market, but the Latin American market (Mexico and south) is pretty sizable and can be very lucrative. Just as VW, Renault and Chevrolet. All have leading positions in the Latin American market and all make a killing. Ford needs more competitive products to compete.