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Ford Brazil Sales Decrease 77 Percent In April 2020

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Ford Brazil sales decreased 77 percent to 4,439 units in April 2020 compared to April 2019 results.

Although all the models that the brand offers in Brazil suffered notable contractions in their sales, the Ford Ranger registered the smallest drop thanks to the all-new Ranger Storm recently launched in the country.

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Individual model sales performance was as follows:

During the first fourth months of the 2020 calendar year, Ford Brazil sales decreased 28 percent to 48,343 units.

Sales Results - April 2020 - Brazil - Ford

MODELAPR 2020 / APR 2019APRIL 2020APRIL 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
ECOSPORT-78.65% 5802,716-29.28%7,307 10,333
FOCUS-100.00% 0236-99.29%8 1,130
FUSION-99.15% 1118-97.49%14 558
KA-80.77% 2,76614,382-25.70%35,213 47,396
MUSTANG-72.09% 1243-2.14%137 140
RANGER-37.21% 1,0701,704-6.61%5,583 5,978
FORD TOTAL-77.22% 4,43919,486-28.41%48,343 67,526

The Ford Authority Take

As expected, the COVID-19 pandemic negatively impacted the entire automotive industry, as well as Ford Brazil sales in April – the first full month of quarantine in the country. The results represent the lowest sales volume in decades.

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About The Numbers

  • All percent change figures compared to Ford Brazil sales in April 2019, except if noted

Further Reading & Sales Reporting

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Written by Deivis Centeno

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