Until today, U.S. Ford production has been idled since March 18th, so it should come as no surprise that FoMoCO has faced various issues with both current and future products. Indeed, the COVID-19 pandemic has forced The Blue Oval to delay unveiling its new 2021 Ford F-150, Ford Bronco, and Ford Bronco Sport. Not only were the reveals delayed, but also the start of production of these all-new models. And now, we finally have some clarity as it relates to when we might actually be able to buy the newly-reborn Ford Bronco.
During a Bank of America presentation last Friday, Ford’s chief product development and purchasing officer, Hau Thai-Tang, revealed that the automaker expects its Ford Bronco program to be delayed by about two months.
“Given our inability to work in our assembly plants during the shelter-in-place restrictions, it will have an impact to program timing, in terms of the launches, but we expect the launch delays to be commensurate with the duration of the shutdown period,” Thai-Tang said.
This new timeline makes perfect sense, but Ford could obviously have chosen to delay these new products even further in an effort to ramp up the production of existing models and in turn shore up cash flow. But Thai-Tang dismissed this possibility as well. “We’re not going to do any additional delay to these launches beyond the impact of COVID-19 as a mechanism to conserve cash. I know that’s something some of the other OEMs are doing.”
As of now, we still expect the 2021 Ford Bronco to be unveiled sometime this spring, with job one taking place at the Ford Wayne plant in Michigan sometime in the first half of the 2021 calendar year at the .
As for its baby brother, the Ford Bronco Sport, production was originally pushed back from July 13th to September 7th because of the COVID-19 outbreak, but The Blue Oval is now targeting an August 31st start at the Ford Hermosillo plant.
Now that we’re beginning to put COVID-19 in our rear-view mirror, Ford can finally focus on getting its exciting new lineup of products on dealer lots, even if it is a couple of months later than originally planned.