Ford Motor Company Mexico Sales Decrease 59 Percent In April 2020

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Ford Motor Company Mexico sales decreased 59 percent to 2,105 units in April 2020 compared to April 2019 results. Sales fell at both FoMoCo brands – the namesake Ford brand, as well as Lincoln.

Brand & Model Sales

Ford sales decreased 59 percent to 2,056 units:

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Lincoln sales increased 58 percent to 49 units:

In the first fourth months of the 2020 calendar year, Ford Motor Mexico sales decreased 35 percent to 13,403 units.

Sales Results - April 2020 - Mexico - Ford

MODELAPR 2020 / APR 2019APRIL 2020APRIL 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
ECOSPORT-64.86% 117333-33.31%1,091 1,636
EDGE-87.32% 971-52.29%125 262
ESCAPE-72.15% 66237-45.11%674 1,228
EXPEDITION-67.14% 2370-36.99%201 319
EXPLORER-80.34% 46234-80.16%124 625
F-SERIES-37.93% 8461,363-25.28%3,665 4,905
FIGO-75.40% 3231,313-46.88%3,140 5,911
FUSION-63.89% 1336+49.54%326 218
GT* 0**1 *
MUSTANG-88.07% 26218-24.21%313 413
POLICE INTERCEPTOR SEDAN-100.00% 01-50.00%1 2
RANGER-50.19% 390783-27.27%2,038 2,802
TRANSIT-24.81% 197262+21.83%1,328 1,090
FORD TOTAL-59.28% 2,0565,049-35.62%13,027 20,234

Sales Results - April 2020 - Mexico - Lincoln

MODELAPR 2020 / APR 2019APRIL 2020APRIL 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
AVIATOR* 14**75 *
CONTINENTAL-100.00% 06-44.44%10 18
MKC-89.47% 438-76.16%41 172
MKX-100.00% 028-43.22%67 118
MKZ-77.78% 29-62.22%17 45
NAUTILUS* 2**51 *
NAVIGATOR-22.86% 2735-36.81%115 182
LINCOLN TOTAL-57.76% 49116-29.72%376 535

Sales Results - April 2020 - Mexico - FMC Totals

BRANDAPR 2020 / APR 2019APRIL 2020APRIL 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
FORD TOTAL-59.28% 2,0565,049-35.62%13,027 20,234
LINCOLN TOTAL-57.76% 49116-29.72%376 535
FMC MEXICO TOTAL-59.24% 2,1055,165-35.47%13,403 20,769

The Ford Authority Take

April Ford Motor Company sales in Mexico were strongly impacted by stay-at-home orders stemming from the COVID-19 virus. The Blue Oval wasn’t alone in experiencing the substantial sales volume declines, as the rest of the auto industry also posted double-digit drops.

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It’s worth noting that the Ford F-Series became FoMoCo’s best-selling vehicle in Mexico during April, a title typically reserved for the much more affordable Figo subcompact.

About The Numbers

  • All percent change figures compared to Ford Motor Company Mexico sales in April 2019 sales, except if noted

Further Reading & Sales Reporting

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Written by Deivis Centeno

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