Ford Authority

Ford Ranger Sales Jump 123 Percent In Q1 2020, Catching Up To Chevy Colorado

Ford Ranger sales increased in the United States and Brazil, while decreasing in Mexico and Argentina during the first quarter of 2020. The midsize pickup also tallied 1,703 deliveries in Canada.

Ford Ranger Sales - Q1 2020 - United States

In the United States, Ford Ranger deliveries totaled 20,980 units in Q1 2020, an increase of about 123 percent compared to 9,421 units sold in Q1 2019.
MODEL Q1 2020 / Q1 2019 Q1 2020 Q1 2019
RANGER +122.69% 20,980 9,421

Ford Ranger Sales - Q1 2020 - Canada

In Canada, Ford Ranger deliveries totaled 1,703 units in Q1 2020.
MODEL Q1 2020 / Q1 2019 Q1 2020 Q1 2019
RANGER * 1,703 *

Ford Ranger Sales - Q1 2020 - Mexico

In Mexico, Ford Ranger deliveries totaled 1,648 units in Q1 2020, a decrease of about 18 percent compared to 2,019 units sold in Q1 2019.
MODEL Q1 2020 / Q1 2019 Q1 2020 Q1 2019
RANGER -18.38% 1,648 2,019

Ford Ranger Sales - Q1 2020 - Brazil

In Brazil, Ford Ranger deliveries totaled 4,513 units in Q1 2020, an increase of about 6 percent compared to 4,274 units sold in Q1 2019.
MODEL Q1 2020 / Q1 2019 Q1 2020 Q1 2019
RANGER +5.59% 4,513 4,274

Ford Ranger Sales - Q1 2020 - Argentina

In Argentina, Ford Ranger deliveries totaled 2,418 units in Q1 2020, a decrease of about 17 percent compared to 2,926 units sold in Q1 2019.
MODEL Q1 2020 / Q1 2019 Q1 2020 Q1 2019
RANGER -17.36% 2,418 2,926

Ford Ranger Sales - Q1 2020 - Chile

In Chile, Ford Ranger deliveries totaled 470 units in Q1 2020.
MODEL Q1 2020 / Q1 2019 Q1 2020 Q1 2019
RANGER * 470 *

Competitive Sales Comparison

Ford Ranger sales totaled 20,980 units in the United States market during Q1 2020, placing the vehicle into third place in its competitive set by sales volume – well behind the Toyota Tacoma but only 450 units behind the Chevrolet Colorado. The Ranger outsold all other segment contenders, including the Jeep Gladiator, Nissan Frontier and GMC Canyon, by a significant margin.

It’s worth noting that, despite the Ranger’s quick rise to third place in the sales charts, it still lags behind the segment-leading Toyota Tacoma from a sales volume standpoint significantly, with the Japanese pickup selling more than twice as many units than Ford’s offering.

Sales Numbers - Midsize Mainstream Pickup Trucks - Q1 2020 - USA

MODEL Q1 20 / Q1 19 Q1 20 Q1 19 Q1 20 SHARE Q1 19 SHARE
TOYOTA TACOMA -7.81% 53,636 58,183 43% 45%
CHEVROLET COLORADO -36.02% 21,430 33,494 17% 26%
FORD RANGER +122.69% 20,980 9,421 17% 7%
JEEP GLADIATOR +12,305.68% 15,259 123 12% 0%
NISSAN FRONTIER -49.16% 10,280 20,221 8% 16%
GMC CANYON -35.53% 4,483 6,954 4% 5%
TOTAL -1.81% 126,068 128,396

In terms of segment share, the Tacoma remained at the top with 43 percent, followed by 17 percent each for the Chevrolet Colorado and Ranger. The Jeep Gladiator had at 12 percent, Nissan Frontier was at 8 percent, and the GMC Canyon was at 4 percent.

The mid-size mainstream pickup truck segment contracted 2 percent to 126,068 units in Q1 2020. It’s worth highlighting that the growth experienced by the Ford Ranger and Jeep Gladiator outpaced all rivals. In fact, the Ford and Jeep were the only models in the segment to post a sales uptick.

We are including Honda Ridgeline sales for informational purposes, as the model straddles the midsize and full-size pickup truck segments.

Sales Numbers - Honda Ridgeline - Q1 2020 - USA

MODEL Q1 20 / Q1 19 Q1 20 Q1 19
RIDGELINE +16.87% 8,125 6,952

The Ford Authority Take

Ford Ranger sales continued to gain significant momentum in Q1 2020, catching up to the Chevrolet Colorado. We believe that increased availability and an attractive product offering are the main factors contributing to the Ranger’s healthy jump in sales volume during the quarter.

That said, the onset of the COVID-19 pandemic has dealt a harsh blow to the automotive industry. As such, we expect Ford Ranger sales volume to fall significantly in Q2 as a result of the Ford Michigan Assembly Plant, which builds the truck, being idled since March. The rest of the segment will likely experience similar drops as the Ranger. The good news is that Ford announced late last night that it will resume production on May 18th.

About The Numbers

  • All percent change figures compared to Ford Ranger sales for Q1 2019, except if noted
  • In the United States, there were 76 selling days in Q1 2020 and 76 selling days in Q1 2019

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Ford Motor Company Q1 2020 sales reports:

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance. Frank's a real jokester, too.

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  1. Michael G

    This news is hysterical
    The Fusion was selling 250 000 units per year when Ford geniuses decoded to cancel it rather than compete. I will never buy an SUV, CUV. statiln wagon. Hello foreign competition.

  2. Joe

    The fusion hasn’t sold 250k units since 2016, that’s a long time ago. Also, there’s no profit in it. Also the entire segment is shrinking. Also why are you comparing a pickup with a sedan? You ok?

    1. Michael G

      Because we’re talking numbers, genius. Plus I am sure it was profitable
      You haven’t learned about lies from the big shots? All these other companies are raking in dough from cars., and Ford couldn’t or didn’t. They can make money from cheap Rangers,, and a cheaper trucklet to come?Then they needed better negotiators for their supply line.

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