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Lincoln Nautilus Sales Decrease 33 Percent In Q1 2020

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Lincoln Nautilus sales fell in the United States and Mexico, while totaling 348 deliveries in Canada and 187 deliveries in South Korea during the first quarter of 2020.

The Nautilus replaced the MKX as part of the 2019 model year refresh, with the two models continue to overlap in some international markets as dealers sell out the remaining MKX inventory.

Lincoln Nautilus Sales - Q1 2020 - United States

In the United States, Lincoln Nautilus deliveries totaled 5,245 units in Q1 2020, a decrease of about 33 percent compared to 7,835 units sold in Q1 2019.
MODEL Q1 2020 / Q1 2019 Q1 2020 Q1 2019
NAUTILUS -33.06% 5,245 7,835

Lincoln Nautilus Sales – Q1 2020 – Canada

In Canada, combined Lincoln Nautilus and MKX sales totaled 348 units, comprised of 310 units of the Nautilus and 38 units of the MKX.

MODEL Q1 20 / Q1 19 Q1 20 Q1 19
NAUTILUS * 310 *
MKX * 38 *
TOTAL * 348 *

Lincoln Nautilus Sales – Q1 2020 – Mexico

In Mexico, combined Lincoln Nautilus and MKX deliveries totaled 86 units in Q1 2020, a decrease of about 5 percent compared to 90 combined units sold in Q1 2019.

MODEL Q1 20 / Q1 19 Q1 20 Q1 19
NAUTILUS * 49 *
MKX -58.89% 37 90
TOTAL -4.44% 86 90

Lincoln Nautilus Sales – Q1 2020 – South Korea

In South Korea, Lincoln Nautilus deliveries totaled 127 units in Q1 2020.

MODEL Q1 20 / Q1 19 Q1 20 Q1 19
NAUTILUS * 187 *
TOTAL * 187 *

Competitive Sales Comparison

Lincoln Nautilus sales volume results in the United States puts the nameplate in eighth place in its competitive set in Q1 2020, behind the segment-leading Lexus RX, Mercedes-Benz GLC-Class, BMW X3 and X4, Audi Q5, Cadillac XT5 (see Cadillac XT5 sales), Acura MDX and Volvo XC60. The Nautilus outsold two remaining models in its segment – the Infiniti QX50 and Alfa Romeo Stelvio.

Note that Ford Motor Company is combining sales of the MKX and Nautilus into a single line item.

Sales Numbers - D-Segment Luxury Crossovers - Q1 2020 - United States

MODEL Q1 20 / Q1 19 Q1 20 Q1 19 Q1 20 SHARE Q1 19 SHARE
LEXUS RX -11.40% 20,847 23,529 23% 21%
MERCEDES-BENZ GLC-CLASS -14.76% 13,098 15,366 14% 13%
BMW X3 -27.14% 10,614 14,568 12% 13%
BMW X4 +24.51% 1,788 1,436 2% 1%
AUDI Q5 -34.60% 9,959 15,228 11% 13%
CADILLAC XT5 -32.05% 9,023 13,278 10% 12%
ACURA MDX -17.08% 8,941 10,783 10% 9%
VOLVO XC60 -16.08% 5,569 6,636 6% 6%
LINCOLN NAUTILUS -33.06% 5,245 7,835 6% 7%
INFINITI QX50 +16.38% 4,170 3,583 5% 3%
ALFA ROMEO STELVIO -13.44% 1,913 2,210 2% 2%
TOTAL -20.34% 91,167 114,452

The luxury D-crossover segment contracted 20 percent to 91,167 units in Q1 2020. As such, Lincoln Nautilus sales fell faster than the segment’s average during the quarter.

It’s worth noting that Lexus RX sales figures include those of the regular RX, which is a direct rival to the Nautilus, as well as those of the RX L, which is a three-row model that is rivaled by the Lincoln Aviator.

Sales Numbers - Lexus RX Family vs. Lincoln Nautilus & Aviator - Q1 2020 - USA

MODEL Q1 20 / Q1 19 Q1 20 Q1 19 Q1 20 SHARE Q1 19 SHARE
LEXUS RX -11.40% 20,847 23,529 66% 75%
LINCOLN NAUTILUS -33.06% 5,245 7,835 17% 25%
LINCOLN AVIATOR * 5,666 * 18% 0%
TOTAL +1.26% 31,758 31,364

Even when adding together sales of the Nautilus and Aviator, the Lexus RX still outsells the two Lincoln crossover models roughly two-to-one.

The Ford Authority Take

After a strong performance throughout the 2019 calendar year, Lincoln Nautilus sales performance in the first quarter of 2020 fell significantly due to the COVID-19 pandemic, which idled Ford Motor Company production across the Americas, while substantially decreasing purchase interactions due to stay-at-home orders along and financial impacts to consumers.

We remain interested in seeing how Nautilus sales performs once coronavirus-related restrictions lift, production restarts, and consumers return to vehicle shopping.

About The Numbers

  • All percent change figures compared to Lincoln MKX sales for Q1 2019
  • In the United States, there were 76 selling days in Q1 2020 and 76 selling days in Q1 2019
  • South Korea sales figures reflect actual vehicle registrations rather than wholesales
Ford Motor Company Q1 2020 sales reports:

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Written by Francisco Cruz

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance.

Frank's a real jokester, too.

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