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All-New Ford Figo Freestyle Targets Active And Adventurous Youth Market

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There’s a new customer in the automotive world, and they’re quite different from the traditional customer. Not only do younger folks looking to buy brand new cars these days want something affordable, but they’re also interested in a vehicle that’s connected and equally capable of navigating tight urban areas and embarking on weekend escapes to the countryside. And now Ford has developed a brand new crossover designed specifically for the adventurous youth – the Ford Figo Freestyle.

Based on the existing Figo hatchback, the Ford Figo Freestyle is really a five-door hatchback with a few rugged, SUV-like elements, including roof rails, 16 mm (0.6 inches) of added ground clearance, a higher driving position, bigger wheels, integrated skid plates, and sportier styling.

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The vehicle slots right into the growing B-segment as a compact utility vehicle for the South African market. It’s designed to complement the automaker’s growing list of active-lifestyle vehicles that includes the Ford EcoSport, Ford Kuga, and Ford Everest.

On the outside, this tiny hatchback-turned-crossover sports a black painted grille, a uniquely sculpted front bumper, double-spoke 15-inch alloy wheels, black fender flares and foglamp housing accents, plus “Freestyle” badging on the rear hatch.

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The Figo Freestyle is available in two trim levels – Trend and Titanium. Six exterior colors will be offered, including Diamond White, Smoke Grey, Moondust Silver, Ruby Red, White Gold, and Canyon Ridge. The last hue is available exclusively on the Freestyle.

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Another major selling point of the Figo Freestyle is its rather upscale interior, which isn’t something one often sees in entry-level vehicles. There are nice design elements like blended seat trim with striped centers, black side trim panels, and contrasting stitching.

The Trend is equipped with Ford’s clever Device Dock that includes Bluetooth, USB, and Aux connectivity, along with a spot designed specifically to hold a smartphone.

Step up to Titanium trim, and you get even more niceties. These include a soft-touch gear shift knob, steering wheel with remote audio controls, a 6.5 inch SYNC 3 display with voice commands, Apple CarPlay, and Android Auto, keyless push-start button, automatic climate control, an auto-dimming rear-view mirror, automatic headlamp activation, and rain-sensing windscreen wipers.

As is the case with the rest of the Figo lineup, the Figo Freestyle is powered by Ford’s 1.5L three-cylinder Ti-VCT engine that produces 91 kW (122 horsepower) of power and 150 Nm (110 pound-feet) of torque. That power is sent to the front wheels via a five-speed manual transmission.

Pricing for the Figo Freestyle Trend starts at R 226,700 ($13,566 USD, at current conversion rates), while the Titanium is priced at R 247,500 ($14,811).

Those not intricately familiar with Ford’s international vehicle lineup should know that the Figo is sold in other markets as either the Ford Ka (South America, India) or Ka+ (Europe). The entry-level vehicle is derived from the sixth-generation Ford Fiesta and is produced at the Ford Sanand plant in India.

The Figo (or Ka or Ka+) is not expected to go on sale in the U.S. or Canada, and neither will the Figo Freestyle. However, The Blue Oval does offer the Figo in Mexico, and it’s possible that the Freestyle variant will make its way there. Beyond that, we fully expect the Freestyle variant to make its way to South America, where it will do battle with the likes of the Onix Activ.

We’ll have much more on the Figo and other new Ford models soon, so be sure to subscribe to Ford Authority for more Ford Figo news and non-stop Ford news coverage.

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Written by Brett Foote

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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3 Comments

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  1. I read your articles ,but , as a service connected disabled veteran You neglect contributing to the handicapped people. When will Ford ( which I am an dedicated customer of ) come up with easy access vehicles.I have an escape & a motor chair lift on the back but my problem is getting into the drivers entry having to lift my Rt. leg over the lower lip of the access area . any guidance will be appreciated. I did have access to a drive in Dodge handicap van but it was useless because I had to maneuver from my motor chair to the drivers seat. Impossible.

  2. Hi, I bought a New 2020 Ford Figo Freestyle 1.5L, it’s a nice car the only thing I don’t like about it is the emergency hand brake. The hand brake works only when the car is not moving and when it’s moving at the speed of 20km/h or more the hand brake doesn’t work as other cars do. I tried it several times thinking that maybe the lining are still smooth but it just reducing the speed when I Pull it.

  3. I was looking for this information relating to all new ford figo freestyle targets active and adventurous youth market. You have really eased my work, loved your writing skill as well. Please keep sharing more!

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